has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

STW Thesaurus for Economics
label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Marketing communications
type: Thsys
type: Concept
notation: B.07.04
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications
narrower: Cause marketing

Sponsorship
label: Sponsoring @de
type: Descriptor
type: Concept
narrower: Cause marketing

Cause marketing
is in scheme: STW Thesaurus for Economics
label: Cause-Related Marketing @de
label: Cause-related marketing
type: Descriptor
type: Concept
broader: Marketing communications
broader: Sponsorship
gvkppn: 584962347
is part of: STW Thesaurus for Economics
related: Social marketing

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Cause marketing
label: Cause-Related Marketing @de

cause marketing
label: Cause related marketing
label: Cause-Related Marketing @de

Social marketing
label: Social Marketing @de
type: Descriptor
type: Concept
related: Cause marketing

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Concept
type: Class

Cause Related Marketing
label: Cause marketing @de
label: Cause-related marketing @de

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).