@prefix wd: <http://www.wikidata.org/entity/> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .

wd:Q866188
  skos:prefLabel "Markentransfer"@de, "brand extension"@en ;
  rdfs:label "Markenerweiterung"@de, "brand extension"@en, "Brand Extension"@de, "Markentransfer"@de, "Brandingmarke"@de, "Markendehnung"@de, "Produktlinienerweiterung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29806-4> .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

<http://zbw.eu/stw/thsys/70550>
  skos:prefLabel "B.07.02  Product management"@en, "B.07.02  Produktmanagement"@de ;
  a zbwext:Thsys, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/29806-4> ;
  rdfs:label "Product management"@en, "B.07.02  Produktmanagement"@de, "Produktmanagement"@de, "B.07.02  Product management"@en ;
  skos:notation "B.07.02" .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

<http://zbw.eu/stw/descriptor/29805-6>
  skos:related <http://zbw.eu/stw/descriptor/29806-4> ;
  rdfs:label "Brand architecture"@en, "Markenarchitektur"@de, "Unternehmensmarke"@de, "Markenfamilie"@de, "Corporate brand"@en, "Family brand"@en, "Master brand"@en, "Familienmarke"@de, "Brand portfolio"@en, "Dachmarke"@de, "Umbrella brand"@en, "Corporate branding"@en ;
  skos:prefLabel "Brand architecture"@en, "Markenarchitektur"@de ;
  a skos:Concept, zbwext:Descriptor .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

<http://zbw.eu/stw/descriptor/27795-0>
  rdfs:label "Neuproduktentwicklung"@de, "Produktentstehung"@de, "New product development"@en, "Product innovation"@en, "Produktideen"@de, "Produktinnovation"@de, "Concurrent engineering"@en, "Markteinführung"@de, "Produkteinführung"@de, "Simultaneous engineering"@en, "Produktentwicklung"@de ;
  a skos:Concept, zbwext:Descriptor ;
  skos:prefLabel "New product development"@en, "Produktentwicklung"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/29806-4> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

gnd:4214870-4
  rdfs:label "Markenartikel / Markentransfer"@de, "Marke / Transfer"@de, "Markendehung"@de, "Markenausdehnung"@de, "Brand Extension"@de, "Markentransfer"@de ;
  skos:prefLabel "Markentransfer"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29806-4> .

<http://zbw.eu/stw/descriptor/29806-4>
  skos:exactMatch <http://dbpedia.org/resource/Brand_extension>, gnd:4214870-4, wd:Q866188 ;
  dc:isPartOf <http://zbw.eu/stw> ;
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Markentransfer"@de, "Brand extension"@en ;
  skos:altLabel "Product-line extension"@en, "Markenerweiterung"@de, "Imagetransfer"@de ;
  skos:broader <http://zbw.eu/stw/thsys/70550>, <http://zbw.eu/stw/descriptor/27795-0> ;
  rdfs:label "Markentransfer"@de, "Markenerweiterung"@de, "Product-line extension"@en, "Brand extension"@en, "Imagetransfer"@de ;
  skos:related <http://zbw.eu/stw/descriptor/29805-6> ;
  skos:inScheme <http://zbw.eu/stw> ;
  ns0:gvkppn "091412102" .

<http://dbpedia.org/resource/Brand_extension>
  rdfs:label "Markentransfer"@de, "Brand extension"@en ;
  skos:prefLabel "Markentransfer"@de, "Brand extension"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29806-4> .

