skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
Corporate Branding
corporate branding
Markendarstellung
Corporatebranding
Corporate-Branding
Brand architecture
corporate brand
Unternehmensmarke
Umbrella-Marke
Company Brand
Dachmarke
Markentransfer
Brand extension
Markenerweiterung
Product-line extension
Imagetransfer
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
Markenarchitektur
Markenfamilie
Corporate brand
Family brand
Master brand
Familienmarke
Brand portfolio
Umbrella brand
Corporate branding
Markenartikel / Markentransfer
Marke / Transfer
Markendehung
Markenausdehnung
Brand Extension
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Markenarchtiektur
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Produktprogrammplanung
Fertigungsprogramm
Produktprogramm
Master production schedule
Fertigungsprogrammplanung
Produktprogrammoptimierung
Produktionsprogramm
Produktionsprogrammplanung
Descriptor
B.07.02 Product management
B.07.02 Produktmanagement
Product management
Produktmanagement
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept
umbrella branding
family brand
umbrella label
family branding
umbrella brand
Monomarke