has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

STW Thesaurus for Economics
label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Brand loyalty
label: Markentreue @de

Customer loyalty
label: Kundenbindung @de
label: Kundenloyalität @de
label: Customer retention
label: Kundentreue @de
label: Loyalität von Kunden @de
type: Descriptor
type: Concept
narrower: Brand loyalty

B.07.02 Product management
preferred label: B.07.02 Produktmanagement @de
type: Thsys
type: Concept
narrower: Brand loyalty
label: Product management
label: Produktmanagement @de
notation: B.07.02

Brand loyalty
preferred label: Markentreue @de
label: Markenbindung @de
label: Markenloyalität @de
label: Brand relationship
label: Markenbeziehungen @de
label: Marke-Kunden-Beziehung @de
is in scheme: STW Thesaurus for Economics
has related match: brand relationship
type: Descriptor
type: Concept
broader: Brand management
broader: Customer loyalty
broader: B.07.02 Product management
is part of: STW Thesaurus for Economics
gvkppn: 653876106

Descriptor
type: Class

brand relationship
label: consumer-brand relationship
label: Markenbeziehungen @de
label: Marke-Kunden-Beziehung @de
has related match: Brand loyalty

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

brand loyalty
label: customer loyalty
label: Markentreue @de

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Concept
type: Class

Brand management
preferred label: Markenführung @de
label: Markenpolitik @de
label: Brand strategy
label: Branding
label: Markenmanagement @de
narrower: Brand loyalty
type: Descriptor
type: Concept

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

has related match
sub property of: related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

Wiederkaufverhalten
label: Wiederholungskauf / Verhalten @de
label: Produkttreue @de
label: Markenartikel / Markentreue @de
label: Markentreue @de

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).