marketing control
label: Marketing-Controlling @de
label: Marketingcontrolling @de
label: Markencontrolling @de

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Marketingaudit
has related match: Marketing control

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

STW Thesaurus for Economics
label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Market-orientated perspective
label: Marketingstrategie @de
label: Marketingpolitik @de
label: Marktorientierte Unternehmensführung @de
label: Marketing management
label: Marketing-Kommunikation @de
label: Marketing implementation
label: Marketing mix
label: Kommunikationspolitik im Marketing @de
label: Marketingmanagement @de
label: Marketingkonzeption @de
label: Marketing strategy
label: Marketingplanung @de
type: Concept
type: Descriptor
narrower: Marketing control

Descriptor
type: Class

Marketing management
label: Marketingmanagement @de
label: B.07.01 Marketing management
label: B.07.01 Marketingmanagement @de
type: Thsys
type: Concept
notation: B.07.01
narrower: Marketing control

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Management control
label: Controlling @de
label: Operatives Controlling @de
label: Management accounting and control
type: Descriptor
type: Concept
narrower: Marketing control

Marketing control
type: Descriptor
type: Concept
label: Markencontrolling @de
label: Marketingcontrolling @de
gvkppn: 769769209
broader: Marketing management
broader: Market-orientated perspective
broader: Internal audit and management control
broader: Management control
is in scheme: STW Thesaurus for Economics
is part of: STW Thesaurus for Economics
has related match: Marketingaudit

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Concept
type: Class

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

has related match
sub property of: related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

Internal audit and management control
label: B.03.02.03 Interne Revision und Controlling @de
label: Interne Revision und Controlling @de
label: B.03.02.03 Internal audit and management control
narrower: Marketing control
type: Concept
type: Thsys
notation: B.03.02.03