marketing control
Marketing-Controlling
Marketingcontrolling
Markencontrolling
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Marketingaudit
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Marketingstrategie
Marketingpolitik
Market-orientated perspective
Marktorientierte Unternehmensführung
Marketing management
Marketing-Kommunikation
Marketing implementation
Marketing mix
Kommunikationspolitik im Marketing
Marketingmanagement
Marketingkonzeption
Marketing strategy
Marketingplanung
Descriptor
B.07.01 Marketing management
B.07.01 Marketingmanagement
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Management control
Controlling
Operatives Controlling
Management accounting and control
Marketing control
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Concept
An alternative lexical label for a resource.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match
B.03.02.03 Interne Revision und Controlling
Internal audit and management control
Interne Revision und Controlling
B.03.02.03 Internal audit and management control