skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
Churn Management
customer attrition
customer churn
Churn management
Churn
customer defection
customer turnover
Kundenbindung
Beziehungsmarketing
Relationship marketing
Customer orientation
Kundennähe
Beziehungsmanagement
CRM (Customer Relationship Management)
Customer relationship management
Customer experience management
Customer engagement
Customer relationship
Kundenbeziehungen
Kundenorientierung
Kundenmanagement
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Marketingmanagement
Marketing management
B.07.01 Marketing management
B.07.01 Marketingmanagement
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Descriptor
Customer churn
Kundenabwanderung
Customer recovery
Kundenrückgewinnung
Wechselverhalten
Switching behaviour
Switching barriers
Wechselkosten
Switching costs
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept
customer recovery