has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

customer attrition
preferred label: Churn Management @de
label: customer churn
label: Churn management @de
label: Churn @de
label: customer defection
label: customer turnover
broad match: Customer recovery

Kundenbindung
has related match: Customer recovery

Relationship marketing
preferred label: Beziehungsmarketing @de
label: Customer orientation
label: Kundennähe @de
label: Beziehungsmanagement @de
label: CRM (Customer Relationship Management)
label: Customer relationship management
label: Customer experience management
label: Customer engagement
label: Customer relationship
label: Kundenbeziehungen @de
label: Kundenorientierung @de
label: Kundenmanagement @de
narrower: Customer recovery
type: Descriptor
type: Concept

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

Marketing management
label: Marketingmanagement @de
label: B.07.01 Marketing management
label: B.07.01 Marketingmanagement @de
type: Thsys
type: Concept
notation: B.07.01
narrower: Customer recovery

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class

Customer recovery
label: Customer churn
label: Churn management
label: Kundenabwanderung @de
preferred label: Kundenrückgewinnung @de
type: Concept
type: Descriptor
broader: Marketing management
broader: Relationship marketing
is in scheme: STW Thesaurus for Economics
is part of: STW Thesaurus for Economics
has narrower match: customer attrition
gvkppn: 769661017
related: Switching behaviour
has related match: Kundenbindung

Switching behaviour
preferred label: Wechselverhalten @de
type: Concept
type: Descriptor
label: Switching barriers
label: Wechselkosten @de
label: Switching costs
related: Customer recovery

STW Thesaurus for Economics
label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Concept
type: Class

customer recovery
label: Kundenrückgewinnung @de
label: Kundenabwanderung @de