@prefix wd: <http://www.wikidata.org/entity/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix dc: <http://purl.org/dc/terms/> .

wd:Q3294606
  rdfs:label "Konversion"@de, "conversion marketing"@en, "conversion"@en ;
  skos:prefLabel "Konversion"@de, "conversion marketing"@en ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/29793-1> .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

<http://zbw.eu/stw/thsys/191500>
  rdfs:label "Marketingmanagement"@de, "Marketing management"@en, "B.07.01  Marketing management"@en, "B.07.01  Marketingmanagement"@de ;
  a zbwext:Thsys, skos:Concept ;
  skos:prefLabel "B.07.01  Marketing management"@en, "B.07.01  Marketingmanagement"@de ;
  skos:notation "B.07.01" ;
  skos:narrower <http://zbw.eu/stw/descriptor/29793-1> .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

wd:Q114790265
  rdfs:label "customer acquisition"@en, "client development"@en, "Akquise"@de, "Neukundengewinnung"@de, "Kundenakquisition"@de, "Kundenakquise"@de ;
  skos:prefLabel "customer acquisition"@en, "Akquise"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29793-1> .

wd:Q420700
  rdfs:label "Lead management"@de, "Lead management"@en, "Warmakquise"@de, "Kaltakquise"@de, "Akquise"@de ;
  skos:prefLabel "Lead management"@de, "Lead management"@en ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/29793-1> .

<http://zbw.eu/stw/descriptor/12035-0>
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Auftragseingang"@de, "New orders"@en ;
  rdfs:label "Auftragslage"@de, "Auftragseingänge"@de, "Backorders"@en, "Auftragsbestand"@de, "New orders"@en, "Order backlog"@en, "Order flow"@en, "Auftragseingang"@de ;
  skos:related <http://zbw.eu/stw/descriptor/29793-1> .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

skos:narrowMatch
  rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
  skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has narrower match"@en .

<http://zbw.eu/stw/descriptor/29793-1>
  rdfs:label "Kundengewinnung"@de, "Neukundengewinnung"@de, "Kundenakquisition"@de, "Customer acquisition"@en, "Kundenakquise"@de ;
  a skos:Concept, zbwext:Descriptor ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:narrowMatch wd:Q3294606, wd:Q420700 ;
  skos:exactMatch wd:Q114790265 ;
  skos:broader <http://zbw.eu/stw/descriptor/19133-0>, <http://zbw.eu/stw/thsys/191500> ;
  skos:altLabel "Kundenakquise"@de, "Kundenakquisition"@de, "Neukundengewinnung"@de ;
  skos:prefLabel "Customer acquisition"@en, "Kundengewinnung"@de ;
  ns0:gvkppn "527753564" ;
  dc:isPartOf <http://zbw.eu/stw> ;
  skos:related <http://zbw.eu/stw/descriptor/12035-0> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

<http://zbw.eu/stw/descriptor/19133-0>
  skos:prefLabel "Beziehungsmarketing"@de, "Relationship marketing"@en ;
  rdfs:label "Customer orientation"@en, "Relationship marketing"@en, "Kundennähe"@de, "Beziehungsmarketing"@de, "Beziehungsmanagement"@de, "CRM (Customer Relationship Management)"@en, "Customer relationship management"@en, "Customer experience management"@en, "Customer engagement"@en, "Customer relationship"@en, "Kundenbeziehungen"@de, "Kundenorientierung"@de, "Kundenmanagement"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/29793-1> .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .