@prefix gnd: <https://d-nb.info/gnd/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

gnd:4330180-0
  rdfs:label "Testimonialwerbung"@de ;
  skos:prefLabel "Testimonialwerbung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29759-1> .

wd:Q67151785
  rdfs:label "celebrity endorser"@en, "Celebrity-Werbung"@de, "Prominentenwerbung"@de ;
  skos:prefLabel "celebrity endorser"@en, "Celebrity-Werbung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29759-1> .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

<http://zbw.eu/stw/descriptor/12846-5>
  rdfs:label "Werbung"@de, "Advertising"@en ;
  skos:prefLabel "Werbung"@de, "Advertising"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/29759-1> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<http://zbw.eu/stw/descriptor/29814-5>
  rdfs:label "Word of mouth"@en, "Viral marketing"@en, "Empfehlungsmarketing"@de, "Virales Marketing"@de, "Referral marketing"@en, "Mundpropaganda"@de ;
  skos:related <http://zbw.eu/stw/descriptor/29759-1> ;
  skos:prefLabel "Viral marketing"@en, "Virales Marketing"@de ;
  a skos:Concept, zbwext:Descriptor .

<http://zbw.eu/stw/thsys/70384>
  a zbwext:Thsys, skos:Concept ;
  skos:notation "B.07.04" ;
  rdfs:label "B.07.04  Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04  Marketing communications"@en ;
  skos:narrower <http://zbw.eu/stw/descriptor/29759-1> ;
  skos:prefLabel "B.07.04  Marketing communications"@en, "B.07.04  Marketingkommunikation"@de .

<http://zbw.eu/stw/descriptor/13355-5>
  rdfs:label "Schauspieler"@de, "Schauspielerinnen"@de, "Pop-Sänger"@de, "Komponistinnen"@de, "Filmstars"@de, "Kunstmalerinnen"@de, "Künstlerische Berufe"@de, "Sängerinnen"@de, "Kunstmaler"@de, "Musikerinnen"@de, "Unterhaltungskünstler"@de, "Bühnenkünstlerinnen"@de, "Komponisten"@de, "Grafiker"@de, "Künstlerinnen"@de, "Künstler"@de, "Movie stars"@en, "Sänger"@de, "Artists"@en, "Graphikerinnen"@de, "Bildende Künstlerinnen"@de, "Unterhaltungskünstlerinnen"@de, "Pop musicians"@en, "Graphiker"@de, "Filmschauspieler"@de, "Pop-Sängerinnen"@de, "Bühnenkünstler"@de, "Musicians"@en, "Popstars"@de, "Filmschauspielerinnen"@de, "Musiker"@de, "Bildende Künstler"@de ;
  skos:related <http://zbw.eu/stw/descriptor/29759-1> ;
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Künstler"@de, "Artists"@en .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

<http://zbw.eu/stw/descriptor/29759-1>
  skos:altLabel "Testimonialwerbung"@de, "Werbung mit Prominenten"@de, "Testimonial advertising"@en, "Prominentenwerbung"@de ;
  rdfs:label "Testimonialwerbung"@de, "Celebrity endorsement"@en, "Prominentenwerbung"@de, "Celebrity-Werbung"@de, "Testimonial advertising"@en, "Werbung mit Prominenten"@de ;
  skos:related <http://zbw.eu/stw/descriptor/13363-6>, <http://zbw.eu/stw/descriptor/13355-5>, <http://zbw.eu/stw/descriptor/29814-5>, <http://zbw.eu/stw/descriptor/30195-4> ;
  skos:inScheme <http://zbw.eu/stw> ;
  a zbwext:Descriptor, skos:Concept ;
  skos:exactMatch wd:Q67151785, gnd:4330180-0, <http://dbpedia.org/resource/Celebrity_endorser> ;
  ns0:gvkppn "663228271" ;
  skos:broader <http://zbw.eu/stw/thsys/70384>, <http://zbw.eu/stw/descriptor/12846-5> ;
  skos:prefLabel "Celebrity endorsement"@en, "Celebrity-Werbung"@de ;
  dc:isPartOf <http://zbw.eu/stw> .

<http://zbw.eu/stw/descriptor/13363-6>
  rdfs:label "Athletes"@en, "Profisportler"@de, "Profisportlerinnen"@de, "Berufssportlerinnen"@de, "Berufssportler"@de, "Sports celebrities"@en, "Sportler"@de, "Sportsmen"@en, "Leistungssportler"@de, "Leistungssportlerinnen"@de, "Sportlerinnen"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Sportler"@de, "Athletes"@en ;
  skos:related <http://zbw.eu/stw/descriptor/29759-1> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

<http://dbpedia.org/resource/Celebrity_endorser>
  rdfs:label "Celebrity endorser"@en ;
  skos:prefLabel "Celebrity endorser"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29759-1> .

<http://zbw.eu/stw/descriptor/30195-4>
  rdfs:label "Influencer"@en, "Influencer"@de ;
  skos:prefLabel "Influencer"@en, "Influencer"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/29759-1> .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .