@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

<http://zbw.eu/stw/descriptor/12768-6>
  rdfs:label "IT-gestütztes Marketing"@de, "Computer-assisted marketing"@en, "Marketing-Informationssystem"@de, "Marketing information system"@en ;
  skos:prefLabel "IT-gestütztes Marketing"@de, "Computer-assisted marketing"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/29282-5> .

gnd:4425090-3
  rdfs:label "Kundendaten / Datenbank"@de, "Kundendatenbank"@de ;
  skos:prefLabel "Kundendatenbank"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29282-5> .

<http://zbw.eu/stw/descriptor/29081-1>
  rdfs:label "Daten"@de, "Data"@en ;
  skos:prefLabel "Daten"@de, "Data"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/29282-5> .

<http://zbw.eu/stw/descriptor/13485-6>
  rdfs:label "Kundenverkehrsanalyse"@de, "Customer analysis"@en, "Kundenanalyse"@de, "Kundenlaufstudie"@de, "Customer tracking"@en, "Kundenstrukturanalyse"@de ;
  skos:related <http://zbw.eu/stw/descriptor/29282-5> ;
  a skos:Concept, zbwext:Descriptor ;
  skos:prefLabel "Customer analysis"@en, "Kundenanalyse"@de .

<http://zbw.eu/stw/thsys/70292>
  skos:prefLabel "B.07.06  Marktforschung"@de, "B.07.06  Market research"@en ;
  rdfs:label "Marktforschung"@de, "Market research"@en, "B.07.06  Market research"@en, "B.07.06  Marktforschung"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/29282-5> ;
  a skos:Concept, zbwext:Thsys ;
  skos:notation "B.07.06" .

wd:Q56278300
  rdfs:label "customer data"@en, "Kundendaten"@de ;
  skos:prefLabel "customer data"@en, "Kundendaten"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29282-5> .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

<http://dbpedia.org/resource/Customer_data>
  rdfs:label "Customer data"@en ;
  skos:prefLabel "Customer data"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29282-5> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

gnd:4425089-7
  rdfs:label "Kunde / Daten"@de, "Kundendaten"@de ;
  skos:prefLabel "Kundendaten"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29282-5> .

<http://zbw.eu/stw/thsys/191500>
  rdfs:label "Marketingmanagement"@de, "Marketing management"@en, "B.07.01  Marketing management"@en, "B.07.01  Marketingmanagement"@de ;
  a zbwext:Thsys, skos:Concept ;
  skos:prefLabel "B.07.01  Marketing management"@en, "B.07.01  Marketingmanagement"@de ;
  skos:notation "B.07.01" ;
  skos:narrower <http://zbw.eu/stw/descriptor/29282-5> .

<http://zbw.eu/stw/descriptor/29282-5>
  a zbwext:Descriptor, skos:Concept ;
  skos:exactMatch <http://dbpedia.org/resource/Customer_data>, gnd:4425089-7, wd:Q56278300, gnd:4425090-3 ;
  skos:prefLabel "Customer data"@en, "Kundendaten"@de ;
  skos:altLabel "Database marketing"@en, "Kundeninformationssystem"@de, "Kunden-Informationssystem"@de, "Kundendatenbank"@de ;
  skos:related <http://zbw.eu/stw/descriptor/12768-6>, <http://zbw.eu/stw/descriptor/13485-6>, <http://zbw.eu/stw/descriptor/19141-1> ;
  rdfs:label "Kundendaten"@de, "Kundeninformationssystem"@de, "Database marketing"@en, "Customer data"@en, "Kunden-Informationssystem"@de, "Kundendatenbank"@de ;
  skos:broader <http://zbw.eu/stw/thsys/191500>, <http://zbw.eu/stw/descriptor/29081-1>, <http://zbw.eu/stw/thsys/70292> ;
  ns0:gvkppn "671544616" ;
  skos:inScheme <http://zbw.eu/stw> ;
  dc:isPartOf <http://zbw.eu/stw> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

<http://zbw.eu/stw/descriptor/19141-1>
  rdfs:label "Kundinnen"@de, "Käufer"@de, "Customers"@en, "Kunden"@de, "Käuferinnen"@de ;
  skos:prefLabel "Kunden"@de, "Customers"@en ;
  a skos:Concept, zbwext:Descriptor ;
  skos:related <http://zbw.eu/stw/descriptor/29282-5> .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .