has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

STW Thesaurus for Economics
label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Markenartikel / Marketing
label: Unternehmen / Markenpolitik @de
label: Marke / Markenpolitik @de
label: Markenführung @de
label: Markenpolitik @de
narrow match: Internal branding

Internal branding
label: Behavioral branding
label: Brand behavior
label: Behavioural branding
label: Brand behaviour
broader: B.04 Human resource management
broader: B.07.02 Product management
broader: Brand management
is in scheme: STW Thesaurus for Economics
is part of: STW Thesaurus for Economics
preferred label: Interne Markenführung @de
gvkppn: 630349509
type: Concept
type: Descriptor
has broader match: Markenartikel / Marketing
related: Internal marketing

has broader match
sub property of: mappingRelation
sub property of: has broader
definition: skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

B.07.02 Product management
preferred label: B.07.02 Produktmanagement @de
type: Thsys
type: Concept
label: Product management
label: Produktmanagement @de
notation: B.07.02
narrower: Internal branding

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Internal marketing
label: Personalmarktforschung @de
label: Personalmarketing @de
label: Human resources marketing
label: HR marketing
label: Arbeitgebermarke @de
label: Internes Marketing @de
label: Employer attractiveness
label: Personalwerbung @de
label: Employer branding
label: Arbeitgeberattraktivität @de
related: Internal branding
type: Descriptor
type: Concept

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Concept
type: Class

Brand management
preferred label: Markenführung @de
label: Markenpolitik @de
label: Brand strategy
label: Branding
label: Markenmanagement @de
narrower: Internal branding
type: Descriptor
type: Concept

B.04 Human resource management
label: Personalmanagement @de
label: B.04 Personalmanagement @de
label: Human resource management
narrower: Internal branding
notation: B.04
type: Thsys
type: Concept

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Internal Branding

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).