@prefix gnd: <https://d-nb.info/gnd/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

gnd:4201774-9
  rdfs:label "Produktgeschäft"@de, "Product selling"@de, "Industrielles Produktgeschäft"@de, "Industriebetrieb / Produktgeschäft"@de ;
  skos:prefLabel "Produktgeschäft"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/26022-4> .

skos:narrowMatch
  rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
  skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has narrower match"@en .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .

<http://zbw.eu/stw/descriptor/19133-0>
  skos:prefLabel "Beziehungsmarketing"@de, "Relationship marketing"@en ;
  rdfs:label "Customer orientation"@en, "Relationship marketing"@en, "Kundennähe"@de, "Beziehungsmarketing"@de, "Beziehungsmanagement"@de, "CRM (Customer Relationship Management)"@en, "Customer relationship management"@en, "Customer experience management"@en, "Customer engagement"@en, "Customer relationship"@en, "Kundenbeziehungen"@de, "Kundenorientierung"@de, "Kundenmanagement"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/26022-4> ;
  a zbwext:Descriptor, skos:Concept .

<http://zbw.eu/stw/descriptor/20442-5>
  rdfs:label "Collaborative planning, forecasting and replenishment"@en, "CPFR"@en, "ECR (Efficient Consumer Response)"@en, "Efficient Consumer Response"@de, "Efficient consumer response"@en ;
  skos:broader <http://zbw.eu/stw/descriptor/26022-4> ;
  skos:prefLabel "Efficient consumer response"@en, "Efficient Consumer Response"@de ;
  a zbwext:Descriptor, skos:Concept .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

zbwext:altLabelNarrower
  skos:definition """Lexical label for a narrower term which is
    not defined as a separate concept (according to ISO 25964, 8.4), sometimes
    referred to as 'upward posting'. Intended for use with
    skos:Concept, instead of using skos:altLabel."""@en ;
  rdfs:label "altLabelNarrower"@en .

gnd:4198093-1
  rdfs:label "Investitionsgüterwerbung"@de, "Investitionsgut / Werbung"@de ;
  skos:prefLabel "Investitionsgüterwerbung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/26022-4> .

<http://zbw.eu/stw/descriptor/26022-4>
  a skos:Concept, zbwext:Descriptor ;
  skos:narrowMatch gnd:4072915-1, gnd:4198093-1, gnd:4201774-9 ;
  skos:altLabel "Industriegütermarketing"@de, "B-to-B-Markenführung"@de, "Industrial marketing"@en, "Investitionsgütermarketing"@de, "B2B-Marketing"@de, "Business-to-business relationship"@en, "B-to-B-Marke"@de, "B2B marketing"@en, "Business marketing"@en, "B2B-Beziehungen"@de, "B2B relationship"@en ;
  skos:exactMatch wd:Q1671762, <http://dbpedia.org/resource/Industrial_marketing>, gnd:4631075-7 ;
  rdfs:label "Technischer Vertrieb"@de, "B2B relationship"@en, "B2B marketing"@en, "Investitionsgütermarketing"@de, "B-to-B-Marke"@de, "B-to-B-Marketing"@de, "Business marketing"@en, "Industrial marketing"@en, "B-to-B-Markenführung"@de, "B2B-Marketing"@de, "Industriegütermarketing"@de, "B2B-Beziehungen"@de, "Business-to-business relationship"@en, "Business-to-business marketing"@en ;
  skos:narrower <http://zbw.eu/stw/descriptor/19137-6>, <http://zbw.eu/stw/descriptor/20442-5>, <http://zbw.eu/stw/descriptor/19119-1> ;
  skos:inScheme <http://zbw.eu/stw> ;
  dc:isPartOf <http://zbw.eu/stw> ;
  zbwext:altLabelNarrower "Technischer Vertrieb"@de ;
  skos:prefLabel "Business-to-business marketing"@en, "B-to-B-Marketing"@de ;
  skos:related <http://zbw.eu/stw/descriptor/12665-2> ;
  skos:broader <http://zbw.eu/stw/descriptor/19133-0>, <http://zbw.eu/stw/thsys/191500> ;
  ns0:gvkppn "591455609" .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

gnd:4631075-7
  rdfs:label "Business-to-Business-Marketing"@de, "Business to Business Marketing"@de, "B-to-B <Marketing>"@de, "Business Marketing"@de, "B2B <Marketing>"@de, "Industriemarketing"@de, "Industrial Marketing"@de ;
  skos:prefLabel "Business-to-Business-Marketing"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/26022-4> .

<http://zbw.eu/stw/descriptor/19119-1>
  a skos:Concept, zbwext:Descriptor ;
  rdfs:label "KAM (Key-account management)"@en, "Key-Account-Management"@de, "Key account management"@en, "Großkundenmanagement"@de, "Schlüsselkundenmanagement"@de, "Global account management"@en, "Strategic account management"@en ;
  skos:prefLabel "Key account management"@en, "Key-Account-Management"@de ;
  skos:broader <http://zbw.eu/stw/descriptor/26022-4> .

<http://zbw.eu/stw/thsys/191500>
  rdfs:label "Marketingmanagement"@de, "Marketing management"@en, "B.07.01  Marketing management"@en, "B.07.01  Marketingmanagement"@de ;
  a zbwext:Thsys, skos:Concept ;
  skos:prefLabel "B.07.01  Marketing management"@en, "B.07.01  Marketingmanagement"@de ;
  skos:notation "B.07.01" ;
  skos:narrower <http://zbw.eu/stw/descriptor/26022-4> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

<http://zbw.eu/stw/descriptor/12665-2>
  rdfs:label "Trade marketing"@en, "Lieferantenbeziehungen"@de, "Buyer-supplier relationship"@en, "Lieferantenbeziehung"@de, "Lieferanten-Kunden-Beziehung"@de, "Lieferantenmanagement"@de, "Buyer-supplier relations"@en, "Supplier relationship management"@en, "Supplier management"@en ;
  a skos:Concept, zbwext:Descriptor ;
  skos:related <http://zbw.eu/stw/descriptor/26022-4> ;
  skos:prefLabel "Lieferantenmanagement"@de, "Supplier relationship management"@en .

gnd:4072915-1
  rdfs:label "Investitionsgut / Marketing"@de, "Technischer Vertrieb"@de, "Industriegütermarketing"@de, "Investitionsgütermarketing"@de ;
  skos:prefLabel "Investitionsgütermarketing"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/26022-4> .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

<http://zbw.eu/stw/descriptor/19137-6>
  rdfs:label "Firmenkundengeschäft"@de, "Corporate banking"@en, "Wholesale banking"@en ;
  skos:prefLabel "Firmenkundengeschäft"@de, "Corporate banking"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/26022-4> .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

wd:Q1671762
  rdfs:label "B2B marketing"@en, "BtoB marketing"@en, "Investitionsgut / Marketing"@de, "business-to-business selling"@en, "B2B-Marketing"@de, "Investitionsgütermarketing"@de, "Industriegütermarketing"@de, "business to business marketing"@en, "industrial marketing"@en, "B-to-B marketing"@en ;
  skos:prefLabel "Investitionsgütermarketing"@de, "industrial marketing"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/26022-4> .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

<http://dbpedia.org/resource/Industrial_marketing>
  rdfs:label "Industrial marketing"@en, "Investitionsgütermarketing"@de ;
  skos:prefLabel "Industrial marketing"@en, "Investitionsgütermarketing"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/26022-4> .