@prefix gnd: <https://d-nb.info/gnd/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

gnd:7706419-7
  rdfs:label "Internet Marketing"@de, "Internetmarketing"@de, "Web Marketing"@de, "Marketing / Internet"@de, "Telemarketing / Internet"@de, "Online-Marketing"@de ;
  skos:prefLabel "Online-Marketing"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/21315-0> .

skos:narrowMatch
  rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
  skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has narrower match"@en .

<http://dbpedia.org/resource/Internet_marketing>
  rdfs:label "Online-Marketing"@de ;
  skos:prefLabel "Online-Marketing"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/21315-0> .

gnd:7636951-1
  rdfs:label "Onlinewerbung"@de, "Internetwerbung"@de, "Online-Advertising"@de, "Werbung / Internet"@de, "Online-Werbung"@de ;
  skos:prefLabel "Online-Werbung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/21315-0> .

wd:Q1628411
  rdfs:label "Targeted Advertising"@de, "targeted advertising"@en, "Targeting (Online-Marketing)"@de, "Online Targeting"@de, "targeting"@en ;
  skos:prefLabel "Targeted Advertising"@de, "targeted advertising"@en ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/21315-0> .

wd:Q189507
  rdfs:label "Internet-Marketing"@de, "online marketing"@en, "Onlinemarketing"@de, "internet marketing"@en, "on-line marketing"@en, "web marketing"@en, "Online-Marketing"@de, "e-marketing"@en, "Online Marketing"@de, "E-Marketing"@de, "Onlinekampagne"@de, "Web-Marketing"@de ;
  skos:prefLabel "internet marketing"@en, "Online-Marketing"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/21315-0> .

<http://zbw.eu/stw/descriptor/29202-1>
  rdfs:label "E-services"@en, "Hörbuch-Download"@de, "Internetbasierter Service"@de, "Internet-Content"@de, "Elektronische Informationsdienstleistung"@de, "Digital services"@en, "Online-Dienst"@de, "Webdienst"@de, "Digitale Dienste"@de, "Video-on-demand services"@en, "Web-based content"@en, "Internetbasierter Dienst"@de, "Internet-based service"@en, "Web content"@en, "Web-basierter Dienst"@de, "Online services"@en, "Web services"@en, "Web-based service"@en, "Web-Service"@de, "E-Services"@de, "Electronic services"@en ;
  skos:related <http://zbw.eu/stw/descriptor/21315-0> ;
  a skos:Concept, zbwext:Descriptor ;
  skos:prefLabel "Web-based service"@en, "Digitale Dienste"@de .

<http://zbw.eu/stw/descriptor/18654-5>
  rdfs:label "SMS advertising"@en, "Mobile marketing"@en, "Mobiles Marketing"@de, "Podcast advertising"@en, "Mobile Marketing"@de ;
  a skos:Concept, zbwext:Descriptor ;
  skos:related <http://zbw.eu/stw/descriptor/21315-0> ;
  skos:prefLabel "Mobile marketing"@en, "Mobile Marketing"@de .

<http://zbw.eu/stw/descriptor/12766-3>
  rdfs:label "Absatzbereich"@de, "Absatzmarketing"@de, "Absatzwirtschaft"@de, "Marketing"@en, "Marketing"@de ;
  skos:prefLabel "Marketing"@de, "Marketing"@en ;
  skos:narrower <http://zbw.eu/stw/descriptor/21315-0> ;
  a zbwext:Descriptor, skos:Concept .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

zbwext:altLabelRelated
  skos:definition """Lexical label for a related term which is
    not defined as a separate concept. Intended for use with
    skos:Concept, instead of using skos:altLabel."""@en ;
  rdfs:label "altLabelRelated"@en .

<http://zbw.eu/stw/descriptor/21315-0>
  rdfs:label "Online-Werbung"@de, "Banner advertising"@en, "Web-Marketing"@de, "Online-Marketing"@de, "Search engine marketing"@en, "Suchmaschinenmarketing"@de, "Online-Targeting"@de, "Bannerwerbung"@de, "Internet marketing"@en, "Internet advertising"@en, "E-Branding"@de, "Social media marketing"@en, "Internet-Marketing"@de, "E-branding"@en, "Internet-Werbung"@de, "Online advertising"@en, "Digital marketing"@en, "Online marketing"@en ;
  skos:related <http://zbw.eu/stw/descriptor/18654-5>, <http://zbw.eu/stw/descriptor/29202-1>, <http://zbw.eu/stw/descriptor/19651-6>, <http://zbw.eu/stw/descriptor/29814-5> ;
  skos:narrowMatch wd:Q624902, gnd:7556988-7, wd:Q267114, wd:Q1628411, wd:Q846132, gnd:7636951-1, gnd:1198893397 ;
  skos:closeMatch gnd:1026698669 ;
  skos:exactMatch <http://dbpedia.org/resource/Internet_marketing>, gnd:7706419-7, wd:Q189507 ;
  skos:prefLabel "Internet marketing"@en, "Online-Marketing"@de ;
  skos:altLabel "Suchmaschinenmarketing"@de, "Banner advertising"@en, "Internet-Werbung"@de, "E-branding"@en, "Bannerwerbung"@de, "Online-Werbung"@de, "Online marketing"@en, "Internet-Marketing"@de, "Web-Marketing"@de, "Internet advertising"@en, "Online-Targeting"@de, "Social media marketing"@en, "Search engine marketing"@en, "E-Branding"@de, "Online advertising"@en ;
  ns0:gvkppn "091381541" ;
  zbwext:altLabelRelated "Digital marketing"@en ;
  skos:broader <http://zbw.eu/stw/descriptor/12766-3>, <http://zbw.eu/stw/thsys/70384> ;
  a skos:Concept, zbwext:Descriptor ;
  dc:isPartOf <http://zbw.eu/stw> ;
  skos:inScheme <http://zbw.eu/stw> .

gnd:1198893397
  rdfs:label "Influencerin"@de, "Weiblicher Influencer"@de ;
  skos:prefLabel "Influencerin"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/21315-0> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<http://zbw.eu/stw/descriptor/29814-5>
  rdfs:label "Word of mouth"@en, "Viral marketing"@en, "Empfehlungsmarketing"@de, "Virales Marketing"@de, "Referral marketing"@en, "Mundpropaganda"@de ;
  skos:related <http://zbw.eu/stw/descriptor/21315-0> ;
  skos:prefLabel "Viral marketing"@en, "Virales Marketing"@de ;
  a skos:Concept, zbwext:Descriptor .

<http://zbw.eu/stw/thsys/70384>
  skos:narrower <http://zbw.eu/stw/descriptor/21315-0> ;
  a zbwext:Thsys, skos:Concept ;
  skos:notation "B.07.04" ;
  rdfs:label "B.07.04  Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04  Marketing communications"@en ;
  skos:prefLabel "B.07.04  Marketing communications"@en, "B.07.04  Marketingkommunikation"@de .

<http://zbw.eu/stw/descriptor/19651-6>
  a skos:Concept, zbwext:Descriptor ;
  rdfs:label "Webpräsenz"@de, "Webdesign"@de, "Internetauftritt"@de, "Homepagegestaltung"@de, "Internetpräsenz"@de, "Web site"@en, "Webauftritt"@de, "Homepage"@en, "Web page"@en, "Web design"@en, "Webseite"@de, "Website"@de, "Website"@en ;
  skos:related <http://zbw.eu/stw/descriptor/21315-0> ;
  skos:prefLabel "Website"@de, "Website"@en .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

wd:Q267114
  rdfs:label "Social-Media-Marketing"@de, "social media marketing"@en, "SMM"@en ;
  skos:prefLabel "Social-Media-Marketing"@de, "social media marketing"@en ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/21315-0> .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

wd:Q846132
  rdfs:label "Suchmaschinen-Marketing"@de, "SEM"@en, "search engine marketing"@en, "Search Engine Marketing"@de, "Suchmaschinenwerbung"@de, "Suchmaschinenmarketing"@de, "Sponsored Search"@en ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/21315-0> ;
  skos:prefLabel "search engine marketing"@en, "Suchmaschinenmarketing"@de .

gnd:7556988-7
  rdfs:label "Werbeblocker"@de, "Werbefilter"@de, "Adblocker"@de, "Ad-blocking"@de, "Unterdrückung von Werbung"@de, "Werbung / Unterdrückung"@de ;
  skos:prefLabel "Werbeblocker"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/21315-0> .

gnd:1026698669
  rdfs:label "Suchmaschinenoptimierung"@de, "SEO"@de, "Search engine optimization"@de ;
  skos:prefLabel "Suchmaschinenoptimierung"@de ;
  skos:closeMatch <http://zbw.eu/stw/descriptor/21315-0> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

wd:Q624902
  rdfs:label "web advertising"@en, "Performance Marketing"@de, "Post-click-tracking"@de, "Internetwerbung"@de, "online ads"@en, "Onlinewerbung"@de, "Prestitial"@de, "PPC (Pay per click) Advertising"@de, "Online-Werbung"@de, "internet advertising"@en, "Prestitials"@de, "internet ads"@en, "online advertising"@en ;
  skos:prefLabel "online advertising"@en, "Internetwerbung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/21315-0> .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

skos:closeMatch
  rdfs:subPropertyOf skos:mappingRelation ;
  skos:definition "skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of \"compound errors\" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property."@en ;
  rdfs:label "has close match"@en .