@prefix gnd: .
@prefix rdfs: .
@prefix skos: .
@prefix void: .
@prefix zbwext: .
@prefix owl: .
@prefix dc: .
@prefix wd: .
@prefix ns0: .
gnd:4195901-2
rdfs:label "Kundenverwaltung"@de ;
skos:prefLabel "Kundenverwaltung"@de ;
skos:broadMatch .
skos:closeMatch
rdfs:subPropertyOf skos:mappingRelation ;
skos:definition "skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of \"compound errors\" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property."@en ;
rdfs:label "has close match"@en .
skos:exactMatch
rdfs:subPropertyOf skos:closeMatch ;
skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
rdfs:label "has exact match"@en .
gnd:4314530-9
rdfs:label "Geschäftsverbindung"@de, "Geschäftliche Verbindung"@de, "Geschäftskontakt"@de, "Geschäftskontakte"@de, "Geschäftsbeziehung"@de, "Geschäftsbeziehungen"@de ;
skos:prefLabel "Geschäftsverbindung"@de ;
skos:relatedMatch .
rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
a void:Dataset, skos:ConceptScheme .
rdfs:label "Co-creation"@en, "Customer integration"@en, "Kundenintegration"@de, "User innovation"@en, "Customer innovation"@en ;
skos:prefLabel "Customer integration"@en, "Kundenintegration"@de ;
a skos:Concept, zbwext:Descriptor ;
skos:broader .
rdfs:label "customer relationship management"@en, "Kundenbeziehungen"@de, "clients"@en, "customer relations"@en, "customers"@en, "Kundschaft"@de, "Kundenzufriedenheit"@de, "Management der Kundenbeziehungen"@de, "clientele"@en, "customer management"@en, "Kundenmanagement"@de, "customer satisfaction"@en, "CRM"@en, "CRM"@de, "Kundenverwaltung"@de ;
skos:closeMatch ;
skos:prefLabel "customers"@en, "Kundschaft"@de .
skos:prefLabel "Customer recovery"@en, "Kundenrückgewinnung"@de ;
a skos:Concept, zbwext:Descriptor ;
rdfs:label "Kundenabwanderung"@de, "Churn management"@en, "Customer recovery"@en, "Customer churn"@en, "Kundenrückgewinnung"@de ;
skos:broader .
zbwext:altLabelNarrower
skos:definition """Lexical label for a narrower term which is
not defined as a separate concept (according to ISO 25964, 8.4), sometimes
referred to as 'upward posting'. Intended for use with
skos:Concept, instead of using skos:altLabel."""@en ;
rdfs:label "altLabelNarrower"@en .
zbwext:Descriptor
rdfs:label "Descriptor"@en ;
a owl:Class .
gnd:4355662-0
rdfs:label "Kundenklub"@de, "Kundenclub"@de, "Kunden-Club"@de ;
skos:prefLabel "Kundenklub"@de ;
skos:relatedMatch .
skos:related ;
rdfs:label "Consumer journey"@en, "Customer experience"@en, "Consumer experience"@en, "Customer journey"@en, "Kundenerfahrung"@de ;
a skos:Concept, zbwext:Descriptor ;
skos:prefLabel "Kundenerfahrung"@de, "Customer experience"@en .
gnd:4326109-7
rdfs:label "Bindungsmanagement"@de, "Geschäftsverbindung / Beziehungsmanagement"@de, "Beziehungsmanagement"@de ;
skos:prefLabel "Beziehungsmanagement"@de ;
skos:narrowMatch .
skos:narrowMatch
rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
rdfs:label "has narrower match"@en .
dc:isPartOf ;
zbwext:altLabelNarrower "Customer engagement"@en ;
skos:broadMatch gnd:4236865-0, wd:Q485643, gnd:4326109-7, wd:Q1792092 ;
skos:altLabel "Kundennähe"@de, "Customer relationship management"@en, "CRM (Customer Relationship Management)"@en, "Kundenorientierung"@de, "Customer relationship"@en, "Kundenmanagement"@de, "Customer experience management"@en, "Customer orientation"@en, "Kundenbeziehungen"@de, "Beziehungsmanagement"@de ;
rdfs:label "Customer orientation"@en, "Beziehungsmarketing"@de, "Beziehungsmanagement"@de, "Kundenorientierung"@de, "Kundennähe"@de, "Customer experience management"@en, "Kundenbeziehungen"@de, "Kundenmanagement"@de, "CRM (Customer Relationship Management)"@en, "Relationship marketing"@en, "Customer relationship management"@en, "Customer engagement"@en, "Customer relationship"@en ;
skos:broader , ;
skos:exactMatch wd:Q574424, , gnd:4789127-0 ;
skos:relatedMatch gnd:4393499-7, gnd:4316837-1, gnd:4394913-7, gnd:4355662-0, gnd:4314530-9 ;
skos:prefLabel "Relationship marketing"@en, "Beziehungsmarketing"@de ;
skos:narrower , , , , , ;
skos:inScheme ;
a skos:Concept, zbwext:Descriptor ;
skos:related , ;
skos:narrowMatch wd:Q11830691, gnd:4195901-2, wd:Q13405527 ;
ns0:gvkppn "091354323" ;
skos:closeMatch .
wd:Q574424
rdfs:label "relationship marketing"@en, "Relationship Marketing"@de, "Beziehungsmarketing"@de ;
skos:prefLabel "relationship marketing"@en, "Beziehungsmarketing"@de ;
skos:exactMatch .
skos:prefLabel
rdfs:subPropertyOf rdfs:label ;
skos:definition "The preferred lexical label for a resource, in a given language."@en ;
rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
rdfs:label "preferred label"@en .
skos:inScheme
skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
rdfs:label "is in scheme"@en .
wd:Q485643
rdfs:label "CRM Management"@en, "Customer Relationship Management"@de, "customer-relationship management"@en, "Customer-Relationship-Management"@de, "Kundenpflege"@de, "CRM"@en, "Kundenbeziehungsverwaltung"@de, "Company Resource Management system"@en, "customer relationship management"@en, "Acquaintance-Relationship-Management"@de, "Acquaintance Relationship Management"@de, "Customer Relationship Management System"@en, "Kundenbeziehungsmanagement"@de, "CRM system"@en, "Beziehungsmanagement"@de ;
skos:prefLabel "customer relationship management"@en, "Customer-Relationship-Management"@de ;
skos:narrowMatch .
rdfs:label "B2C-Marketing"@de, "Consumer goods marketing"@en, "B2C marketing"@en, "Business-to-consumer marketing"@en, "Konsumgütermarketing"@de ;
skos:prefLabel "Consumer goods marketing"@en, "Konsumgütermarketing"@de ;
a zbwext:Descriptor, skos:Concept ;
skos:broader .
gnd:4236865-0
rdfs:label "Kundenorientiertes Management"@de, "Kundenorientierung / Management"@de, "Customer Relationship Management"@de, "CRM"@de, "Kundenmanagement"@de ;
skos:prefLabel "Kundenmanagement"@de ;
skos:narrowMatch .
wd:Q13405527
rdfs:label "customer orientation"@en, "Kundenorientierung"@de ;
skos:prefLabel "customer orientation"@en, "Kundenorientierung"@de ;
skos:broadMatch .
skos:broadMatch
rdfs:subPropertyOf skos:mappingRelation, skos:broader ;
skos:definition "skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
rdfs:label "has broader match"@en .
rdfs:label "Kundenbindung"@de, "Customer loyalty"@en, "Kundenloyalität"@de, "Customer retention"@en, "Kundentreue"@de, "Loyalität von Kunden"@de ;
a zbwext:Descriptor, skos:Concept ;
skos:prefLabel "Kundenbindung"@de, "Customer retention"@en ;
skos:broader .
skos:Concept
rdfs:label "Concept"@en ;
a owl:Class .
skos:broader
rdfs:subPropertyOf skos:broaderTransitive ;
skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
rdfs:label "has broader"@en .
skos:narrower
rdfs:subPropertyOf skos:narrowerTransitive ;
skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
rdfs:label "has narrower"@en .
rdfs:label "Kundengewinnung"@de, "Neukundengewinnung"@de, "Kundenakquisition"@de, "Customer acquisition"@en, "Kundenakquise"@de ;
a skos:Concept, zbwext:Descriptor ;
skos:broader ;
skos:prefLabel "Customer acquisition"@en, "Kundengewinnung"@de .
skos:altLabel
rdfs:subPropertyOf rdfs:label ;
skos:definition "An alternative lexical label for a resource."@en ;
rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
rdfs:label "alternative label"@en .
gnd:4789127-0
rdfs:label "Relationship-Marketing"@de, "Beziehungsmarketing"@de ;
skos:prefLabel "Beziehungsmarketing"@de ;
skos:exactMatch .
rdfs:label "Organizational identity"@en, "Corporate identity"@en, "Organisationskultur"@de, "Leitbild des Betriebs"@de, "Mission statement"@en, "Corporate culture"@en, "Unternehmensphilosophie"@de, "Unternehmensleitbild"@de, "Unternehmenskultur"@de, "Managementphilosophie"@de, "Organizational culture"@en, "Company culture"@en, "Organisational culture"@en, "Unternehmensidentität"@de ;
skos:prefLabel "Unternehmenskultur"@de, "Corporate culture"@en ;
skos:related ;
a zbwext:Descriptor, skos:Concept .
wd:Q11830691
rdfs:label "Customer-Experience-Management"@de, "Customer-Experience-Management"@en, "Kundenerlebnismanagement"@de, "Kundenerfahrungsmanagement"@de, "CEM"@de, "CMX"@de ;
skos:prefLabel "Customer-Experience-Management"@de, "Customer-Experience-Management"@en ;
skos:broadMatch .
rdfs:label "Marketingmanagement"@de, "Marketing management"@en, "B.07.01 Marketing management"@en, "B.07.01 Marketingmanagement"@de ;
a zbwext:Thsys, skos:Concept ;
skos:prefLabel "B.07.01 Marketing management"@en, "B.07.01 Marketingmanagement"@de ;
skos:notation "B.07.01" ;
skos:narrower .
rdfs:label "B-to-B-Marketing"@de, "Technischer Vertrieb"@de, "Industriegütermarketing"@de, "Industrial marketing"@en, "B-to-B-Marke"@de, "B2B relationship"@en, "Business marketing"@en, "Investitionsgütermarketing"@de, "B2B-Marketing"@de, "B2B marketing"@en, "Business-to-business marketing"@en, "B-to-B-Markenführung"@de, "B2B-Beziehungen"@de, "Business-to-business relationship"@en ;
a skos:Concept, zbwext:Descriptor ;
skos:prefLabel "B-to-B-Marketing"@de, "Business-to-business marketing"@en ;
skos:broader .
wd:Q1792092
rdfs:label "Kundenkontaktmanagement"@de, "Kunden-Management"@de, "customer management"@en, "Kundenverwaltung"@de, "Kundenmanagement"@de ;
skos:prefLabel "customer management"@en, "Kundenmanagement"@de ;
skos:narrowMatch .
gnd:4393499-7
rdfs:label "Kunde / Treue"@de, "Kundentreue"@de, "Kundenloyalität"@de ;
skos:prefLabel "Kundentreue"@de ;
skos:relatedMatch .
rdfs:label "Absatzbereich"@de, "Absatzmarketing"@de, "Absatzwirtschaft"@de, "Marketing"@en, "Marketing"@de ;
skos:prefLabel "Marketing"@de, "Marketing"@en ;
a zbwext:Descriptor, skos:Concept ;
skos:narrower .
skos:related
rdfs:subPropertyOf skos:semanticRelation ;
skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
rdfs:label "has related"@en .
gnd:4316837-1
rdfs:label "Kundenorientierung"@de, "Kundennähe"@de ;
skos:prefLabel "Kundenorientierung"@de ;
skos:relatedMatch .
gnd:4394913-7
rdfs:label "Stammkunde"@de ;
skos:prefLabel "Stammkunde"@de ;
skos:relatedMatch .
skos:relatedMatch
rdfs:subPropertyOf skos:related, skos:mappingRelation ;
skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ;
rdfs:label "has related match"@en .
rdfs:label "Relationship marketing"@en, "Beziehungsmarketing"@de ;
skos:prefLabel "Relationship marketing"@en, "Beziehungsmarketing"@de ;
skos:exactMatch .