@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

<http://zbw.eu/stw/descriptor/19564-1>
  skos:prefLabel "Product labelling"@en, "Warenkennzeichnung"@de ;
  rdfs:label "Mindesthaltbarkeit"@de, "Barcode"@de, "Produktkennzeichnung"@de, "Warenkennzeichnung"@de, "TÜV-Zeichen"@de, "CE-Kennzeichen"@de, "Strichcode"@de, "Universal Product Code"@en, "GS-Zeichen"@de, "European article number"@en, "Product labelling"@en, "VDE-Sicherheitszeichen"@de, "Gütezeichen für Produkte"@de, "Wollsiegel"@de, "EAN (Europäische Artikelnummer)"@de, "RAL-Gütezeichen"@de, "Handelsklasse"@de, "UPC (Universal Product Code)"@en, "Gütesiegel"@de, "Qualitätszeichen"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/19129-5> .

gnd:4144679-3
  rdfs:label "Markenartikel / Marketing"@de, "Unternehmen / Markenpolitik"@de, "Marke / Markenpolitik"@de, "Markenführung"@de, "Markenpolitik"@de ;
  skos:prefLabel "Markenpolitik"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/19129-5> .

skos:narrowMatch
  rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
  skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has narrower match"@en .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .

<http://zbw.eu/stw/descriptor/30067-6>
  rdfs:label "Product name"@en, "Markenname"@de, "Firmenname"@de, "Brand name"@en, "Produktname"@de ;
  skos:prefLabel "Markenname"@de, "Brand name"@en ;
  a skos:Concept, zbwext:Descriptor ;
  skos:broader <http://zbw.eu/stw/descriptor/19129-5> .

gnd:1028551290
  rdfs:label "Brand community"@de, "Markengemeinde"@de, "Markengemeinschaft"@de ;
  skos:prefLabel "Brand community"@de ;
  skos:closeMatch <http://zbw.eu/stw/descriptor/19129-5> .

<http://zbw.eu/stw/descriptor/30572-0>
  a zbwext:Descriptor, skos:Concept ;
  rdfs:label "Selfmarketing"@en, "Personal Branding"@de, "Personal branding"@en, "Selbstvermarktung"@de, "Self-marketing"@en ;
  skos:related <http://zbw.eu/stw/descriptor/19129-5> ;
  skos:prefLabel "Personal Branding"@de, "Personal branding"@en .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<http://zbw.eu/stw/descriptor/29804-1>
  rdfs:label "Brand loyalty"@en, "Markenbeziehungen"@de, "Markenbindung"@de, "Markenloyalität"@de, "Brand relationship"@en, "Markentreue"@de, "Marke-Kunden-Beziehung"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/19129-5> ;
  skos:prefLabel "Brand loyalty"@en, "Markentreue"@de .

<http://dbpedia.org/resource/Brand_management>
  rdfs:label "Markenführung"@de, "Brand management"@en ;
  skos:prefLabel "Markenführung"@de, "Brand management"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/19129-5> .

<http://zbw.eu/stw/descriptor/12808-6>
  rdfs:label "Product management"@en, "Produktportfolio"@de, "Produktpolitik"@de, "Product strategy"@en, "Product portfolio"@en, "Produktmanagement"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/19129-5> ;
  skos:prefLabel "Produktmanagement"@de, "Product management"@en .

wd:Q453181
  rdfs:label "Markenpolitik"@de, "Markentechnik"@de, "Branding"@en, "brand management"@en, "branding"@en, "Markenmanagement"@de, "Markenentwicklung"@de, "Markenführung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/19129-5> ;
  skos:prefLabel "Markenführung"@de, "brand management"@en .

gnd:7614468-9
  rdfs:label "Sound Branding"@de, "Audio Branding"@de, "Klangmarke"@de, "Hörmarke"@de, "Akustische Markenführung"@de ;
  skos:prefLabel "Akustische Markenführung"@de ;
  skos:closeMatch <http://zbw.eu/stw/descriptor/19129-5> .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

<http://zbw.eu/stw/descriptor/12800-1>
  rdfs:label "Markenprodukt"@de, "Markenartikel"@de, "Markenware"@de, "Name-brand product"@en, "Brand-name product"@en, "Herstellermarke"@de, "Brand"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Brand"@en, "Markenartikel"@de ;
  skos:related <http://zbw.eu/stw/descriptor/19129-5> .

<http://zbw.eu/stw/descriptor/19129-5>
  skos:related <http://zbw.eu/stw/descriptor/19564-1>, <http://zbw.eu/stw/descriptor/16078-4>, <http://zbw.eu/stw/descriptor/12800-1>, <http://zbw.eu/stw/descriptor/30572-0> ;
  skos:narrower <http://zbw.eu/stw/descriptor/12806-3>, <http://zbw.eu/stw/descriptor/28187-4>, <http://zbw.eu/stw/descriptor/29804-1>, <http://zbw.eu/stw/descriptor/30067-6> ;
  skos:altLabel "Branding"@en, "Markenpolitik"@de, "Markenmanagement"@de, "Brand strategy"@en ;
  skos:closeMatch gnd:1028551290, gnd:7614468-9 ;
  skos:broader <http://zbw.eu/stw/descriptor/12808-6>, <http://zbw.eu/stw/thsys/70550> ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:prefLabel "Markenführung"@de, "Brand management"@en ;
  ns0:gvkppn "091376270" ;
  rdfs:label "Markenführung"@de, "Brand management"@en, "Markenpolitik"@de, "Brand strategy"@en, "Branding"@en, "Markenmanagement"@de ;
  skos:narrowMatch gnd:4437294-2 ;
  skos:exactMatch <https://data.gesis.org/thesoz/concept_10051649>, wd:Q453181, gnd:4144679-3, <http://dbpedia.org/resource/Brand_management> ;
  dc:isPartOf <http://zbw.eu/stw> ;
  a zbwext:Descriptor, skos:Concept .

<http://zbw.eu/stw/descriptor/16078-4>
  rdfs:label "Warenzeichengesetz"@de, "Gebrauchsmustergesetz"@de, "Brand protection"@en, "Markengesetz"@de, "Markenrecht"@de, "Markenschutz"@de, "Geschmacksmustergesetz"@de, "Designschutz"@de, "Trademark law"@en ;
  skos:related <http://zbw.eu/stw/descriptor/19129-5> ;
  a skos:Concept, zbwext:Descriptor ;
  skos:prefLabel "Markenrecht"@de, "Trademark law"@en .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

<http://zbw.eu/stw/descriptor/12806-3>
  skos:prefLabel "Markenimage"@de, "Brand image"@en ;
  rdfs:label "Markenbild"@de, "Markenauthentizität"@de, "Brand image"@en, "Produktimage"@de, "Product image"@en, "Markenidentität"@de, "Brand personality"@en, "Markenimage"@de, "Brand authenticity"@en ;
  skos:broader <http://zbw.eu/stw/descriptor/19129-5> ;
  a zbwext:Descriptor, skos:Concept .

<http://zbw.eu/stw/thsys/70550>
  skos:prefLabel "B.07.02  Product management"@en, "B.07.02  Produktmanagement"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/19129-5> ;
  a zbwext:Thsys, skos:Concept ;
  rdfs:label "Product management"@en, "B.07.02  Produktmanagement"@de, "Produktmanagement"@de, "B.07.02  Product management"@en ;
  skos:notation "B.07.02" .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

gnd:4437294-2
  rdfs:label "Off-Price-Vertrieb"@de ;
  skos:prefLabel "Off-Price-Vertrieb"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/19129-5> .

<https://data.gesis.org/thesoz/concept_10051649>
  rdfs:label "branding policy"@en, "Markenpolitik"@de ;
  skos:prefLabel "branding policy"@en, "Markenpolitik"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/19129-5> .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

<http://zbw.eu/stw/descriptor/28187-4>
  skos:broader <http://zbw.eu/stw/descriptor/19129-5> ;
  skos:prefLabel "Interne Markenführung"@de, "Internal branding"@en ;
  a skos:Concept, zbwext:Descriptor ;
  rdfs:label "Brand behavior"@en, "Interne Markenführung"@de, "Behavioural branding"@en, "Behavioral branding"@en, "Brand behaviour"@en, "Internal branding"@en .

skos:closeMatch
  rdfs:subPropertyOf skos:mappingRelation ;
  skos:definition "skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of \"compound errors\" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property."@en ;
  rdfs:label "has close match"@en .