has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

Großkunde
label: Großabnehmer @de
has broader match: KAM (Key-account management)

key account manager
label: Schlüsselkunde @de
label: Key Account Management @de
label: Key Account Manager @de
label: Großkundenbetreuer @de
label: Schlüsselkunden @de
label: Key-Account-Management @de
label: Key-Account-Manager @de
label: Key Account @de

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Industrial marketing
label: B-to-B-Marketing @de
label: Technischer Vertrieb @de
label: Industriegütermarketing @de
label: B-to-B-Marke @de
label: B2B relationship
label: Business marketing
label: Investitionsgütermarketing @de
label: B2B-Marketing @de
label: B2B marketing
label: Business-to-business marketing
label: B-to-B-Markenführung @de
label: B2B-Beziehungen @de
label: Business-to-business relationship
type: Concept
type: Descriptor
narrower: KAM (Key-account management)

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

KAM (Key-account management)
has narrower match: Großkunde
type: Concept
type: Descriptor
label: Key-Account-Management @de
label: Key account management
label: Großkundenmanagement @de
label: Schlüsselkundenmanagement @de
label: Global account management
label: Strategic account management
is part of: STW Thesaurus for Economics
has broader match: account manager
related: Customer lifetime value
gvkppn: 091370558
broader: Industrial marketing
broader: Marketing management
is in scheme: STW Thesaurus for Economics

Marketing management
label: Marketingmanagement @de
label: B.07.01 Marketing management
label: B.07.01 Marketingmanagement @de
type: Thsys
type: Concept
notation: B.07.01
narrower: KAM (Key-account management)

Customer lifetime value
label: Kundenwert @de
label: Customer equity
label: Kundenwertanalyse @de
label: Customer value
related: KAM (Key-account management)
type: Concept
type: Descriptor

has broader match
sub property of: mappingRelation
sub property of: has broader
definition: skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class

Kundengruppenmanagement
label: KAM @de
label: Account Management @de
label: Key-account-Marketing @de
label: Key-account-Management @de

STW Thesaurus for Economics
label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Concept
type: Class

account manager
label: Account-Manager @de
label: Account-Managerin @de
label: Kundenbetreuer @de
has narrower match: KAM (Key-account management)