skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
Großkunde
Großabnehmer
key account manager
Schlüsselkunde
Key Account Management
Key Account Manager
Großkundenbetreuer
Schlüsselkunden
Key-Account-Management
Key-Account-Manager
Key Account
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
B-to-B-Marketing
Technischer Vertrieb
Industriegütermarketing
Industrial marketing
B-to-B-Marke
B2B relationship
Business marketing
Investitionsgütermarketing
B2B-Marketing
B2B marketing
Business-to-business marketing
B-to-B-Markenführung
B2B-Beziehungen
Business-to-business relationship
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
KAM (Key-account management)
Key account management
Großkundenmanagement
Schlüsselkundenmanagement
Global account management
Strategic account management
Marketingmanagement
Marketing management
B.07.01 Marketing management
B.07.01 Marketingmanagement
Kundenwert
Customer lifetime value
Customer equity
Kundenwertanalyse
Customer value
skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has broader match
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Descriptor
Kundengruppenmanagement
KAM
Account Management
Key-account-Marketing
Key-account-Management
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept
Account-Manager
account manager
Account-Managerin
Kundenbetreuer