@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

skos:narrowMatch
  rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
  skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has narrower match"@en .

<http://zbw.eu/stw/descriptor/29327-2>
  skos:prefLabel "Television usage"@en, "Fernsehnutzung"@de ;
  skos:related <http://zbw.eu/stw/descriptor/18936-2> ;
  rdfs:label "TV usage"@en, "TV-Nutzung"@de, "Fernsehnutzung"@de, "TV-Zuschauerverhalten"@de, "Television usage"@en, "Fernsehkonsum"@de ;
  a zbwext:Descriptor, skos:Concept .

<http://zbw.eu/stw/descriptor/12829-5>
  a skos:Concept, zbwext:Descriptor ;
  rdfs:label "Media planning"@en, "Media selection"@en, "Werbemedium"@de, "Mediaplanung"@de, "Advertising media"@en, "Werbeträger"@de ;
  skos:prefLabel "Advertising media"@en, "Werbeträger"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/18936-2> .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

<http://zbw.eu/stw/descriptor/18936-2>
  skos:related <http://zbw.eu/stw/descriptor/13655-0>, <http://zbw.eu/stw/descriptor/29327-2>, <http://zbw.eu/stw/descriptor/18098-2>, <http://zbw.eu/stw/descriptor/18939-3> ;
  skos:altLabel "TV-Werbung"@de, "Werbefernsehen"@de, "TV ads"@en, "Werbespot"@de, "Television commercials"@en ;
  dc:isPartOf <http://zbw.eu/stw> ;
  skos:exactMatch <http://dbpedia.org/resource/Television_advertisement>, wd:Q854995 ;
  skos:broader <http://zbw.eu/stw/thsys/182540>, <http://zbw.eu/stw/thsys/70384>, <http://zbw.eu/stw/descriptor/12829-5> ;
  skos:narrowMatch gnd:4197734-8, gnd:4510312-4 ;
  rdfs:label "Werbefernsehen"@de, "TV ads"@en, "Television advertising"@en, "Television commercials"@en, "TV-Werbung"@de, "Fernsehwerbung"@de, "Werbespot"@de ;
  skos:relatedMatch gnd:4189637-3 ;
  ns0:gvkppn "091359554" ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:prefLabel "Television advertising"@en, "Fernsehwerbung"@de ;
  a skos:Concept, zbwext:Descriptor .

gnd:4197734-8
  rdfs:label "Commercial"@de, "Werbespot"@de ;
  skos:prefLabel "Werbespot"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/18936-2> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<http://zbw.eu/stw/descriptor/18098-2>
  rdfs:label "Schleichwerbung"@de, "Brand placement"@en, "Product placement"@en, "Product Placement"@de, "Branded entertainment"@en, "Produktplatzierung"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/18936-2> ;
  skos:prefLabel "Product placement"@en, "Product Placement"@de .

<http://zbw.eu/stw/thsys/70384>
  a zbwext:Thsys, skos:Concept ;
  skos:notation "B.07.04" ;
  rdfs:label "B.07.04  Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04  Marketing communications"@en ;
  skos:prefLabel "B.07.04  Marketing communications"@en, "B.07.04  Marketingkommunikation"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/18936-2> .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

gnd:4189637-3
  rdfs:label "Werbefilm"@de, "Werbefilme"@de, "Imagefilm"@de, "Reklamefilm"@de ;
  skos:prefLabel "Werbefilm"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/18936-2> .

<http://dbpedia.org/resource/Television_advertisement>
  rdfs:label "Television advertisement"@en, "Fernsehwerbung"@de, "Werbung"@de, "Radiowerbung"@de ;
  skos:prefLabel "Television advertisement"@en, "Fernsehwerbung"@de, "Werbung"@de, "Radiowerbung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/18936-2> .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

wd:Q854995
  skos:prefLabel "Fernsehwerbung"@de, "television advertisement"@en ;
  rdfs:label "television ad"@en, "commercial"@en, "television advertising"@en, "TV advertisement"@en, "TVCM"@en, "Fernsehwerbung"@de, "TV ad"@en, "television advertisement"@en, "Werbefernsehen"@de, "TVCF"@en, "Werbung"@de, "TV commercial"@en, "TVC"@en, "television commercial"@en, "ad break"@en, "advert"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/18936-2> .

<http://zbw.eu/stw/descriptor/13655-0>
  rdfs:label "Television"@en, "Fernsehen"@de ;
  skos:prefLabel "Television"@en, "Fernsehen"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/18936-2> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

skos:relatedMatch
  rdfs:subPropertyOf skos:related, skos:mappingRelation ;
  skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has related match"@en .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

<http://zbw.eu/stw/thsys/182540>
  a skos:Concept, zbwext:Thsys ;
  skos:prefLabel "W.19.03  Rundfunksektor"@de, "W.19.03  Broadcasting Industry"@en ;
  rdfs:label "Broadcasting Industry"@en, "W.19.03  Broadcasting Industry"@en, "Rundfunksektor"@de, "W.19.03  Rundfunksektor"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/18936-2> ;
  skos:notation "W.19.03" .

gnd:4510312-4
  rdfs:label "Unterbrecherwerbung"@de ;
  skos:prefLabel "Unterbrecherwerbung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/18936-2> .

<http://zbw.eu/stw/descriptor/18939-3>
  a zbwext:Descriptor, skos:Concept ;
  rdfs:label "Rundfunkgebühr"@de, "Rundfunk- und Fernsehfinanzierung"@de, "Fernsehfinanzierung"@de, "Hörfunkfinanzierung"@de, "Fernsehgebühr"@de, "Broadcasting finance"@en, "Rundfunkfinanzierung"@de ;
  skos:related <http://zbw.eu/stw/descriptor/18936-2> ;
  skos:prefLabel "Rundfunkfinanzierung"@de, "Broadcasting finance"@en .