@prefix skos: . @prefix rdfs: . @prefix zbwext: . @prefix wd: . @prefix gnd: . @prefix ns0: . @prefix dc: . @prefix owl: . @prefix void: . skos:narrower rdfs:subPropertyOf skos:narrowerTransitive ; skos:definition "Relates a concept to a concept that is more specific in meaning."@en ; rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ; rdfs:label "has narrower"@en . skos:broader ; skos:prefLabel "Standortmarketing"@de, "Place marketing"@en ; rdfs:label "Place branding"@en, "Place marketing"@en, "Standortmarketing"@de, "Regionenmarke"@de, "Regionalmarketing"@de ; a skos:Concept, zbwext:Descriptor . skos:narrower ; rdfs:label "Absatzbereich"@de, "Absatzmarketing"@de, "Absatzwirtschaft"@de, "Marketing"@en, "Marketing"@de ; skos:prefLabel "Marketing"@de, "Marketing"@en ; a zbwext:Descriptor, skos:Concept . a skos:Concept, zbwext:Thsys ; skos:notation "W.23" ; rdfs:label "Nonprofit-Sektor"@de, "W.23 Nonprofit sector"@en, "Nonprofit sector"@en, "W.23 Nonprofit-Sektor"@de ; skos:narrower ; skos:prefLabel "W.23 Nonprofit sector"@en, "W.23 Nonprofit-Sektor"@de . skos:broader rdfs:subPropertyOf skos:broaderTransitive ; skos:definition "Relates a concept to a concept that is more general in meaning."@en ; rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ; rdfs:label "has broader"@en . skos:prefLabel "W.22.02 Public Management"@de, "W.22.02 Public management"@en ; skos:notation "W.22.02" ; rdfs:label "W.22.02 Public Management"@de, "Public Management"@de, "W.22.02 Public management"@en, "Public management"@en ; a skos:Concept, zbwext:Thsys ; skos:narrower . wd:Q59093964 rdfs:label "Öffentliches Marketing"@de, "public sector marketing"@en, "Marketing für öffentliche Institutionen"@de, "nonprofit marketing"@en, "Sozio-Marketing"@de, "Verwaltungsmarketing"@de, "Sozialmarketing"@de, "Nonprofit-Marketing"@de, "non-profit marketing"@en ; skos:prefLabel "nonprofit marketing"@en, "Nonprofit-Marketing"@de ; skos:exactMatch . skos:altLabel rdfs:subPropertyOf rdfs:label ; skos:definition "An alternative lexical label for a resource."@en ; rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ; rdfs:label "alternative label"@en . skos:prefLabel rdfs:subPropertyOf rdfs:label ; skos:definition "The preferred lexical label for a resource, in a given language."@en ; rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ; rdfs:label "preferred label"@en . rdfs:label "Social marketing"@en, "Social Marketing"@de ; skos:prefLabel "Social marketing"@en, "Social Marketing"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . gnd:7842404-5 rdfs:label "Zuweisermarketing"@de, "Einweiserbeziehungsmarketing"@de, "Einweisermarketing"@de ; skos:prefLabel "Zuweisermarketing"@de ; skos:relatedMatch . skos:exactMatch rdfs:subPropertyOf skos:closeMatch ; skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ; rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ; rdfs:label "has exact match"@en . skos:narrower , ; a zbwext:Descriptor, skos:Concept ; rdfs:label "Marketing für öffentliche Institutionen"@de, "Public sector marketing"@en, "Sozio-Marketing"@de, "Verwaltungsmarketing"@de, "Nonprofit-Marketing"@de, "Nonprofit marketing"@en, "Öffentliches Marketing"@de, "Non-profit marketing"@en, "Sozialmarketing"@de ; skos:altLabel "Marketing für öffentliche Institutionen"@de, "Sozialmarketing"@de, "Sozio-Marketing"@de, "Verwaltungsmarketing"@de, "Public sector marketing"@en, "Öffentliches Marketing"@de, "Non-profit marketing"@en ; skos:broader , , ; skos:prefLabel "Nonprofit marketing"@en, "Nonprofit-Marketing"@de ; skos:related ; skos:relatedMatch gnd:7842404-5 ; ns0:gvkppn "091380359" ; dc:isPartOf ; skos:inScheme ; skos:exactMatch wd:Q59093964 . skos:related rdfs:subPropertyOf skos:semanticRelation ; skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ; rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ; rdfs:label "has related"@en . rdfs:label "NPO (Nonprofit-Organisation)"@de, "Nonprofit-Organisation"@de, "Nonprofit organisation"@en, "Non-profit organization"@en, "Nonprofit organization"@en, "Nonprofit sector"@en, "Voluntary sector"@en, "Nonprofit-Sektor"@de, "Not-for-profit organization"@en ; skos:prefLabel "Nonprofit organization"@en, "Nonprofit-Organisation"@de ; a zbwext:Descriptor, skos:Concept ; skos:related . skos:relatedMatch rdfs:subPropertyOf skos:related, skos:mappingRelation ; skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has related match"@en . skos:inScheme skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ; rdfs:label "is in scheme"@en . zbwext:Descriptor rdfs:label "Descriptor"@en ; a owl:Class . rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; a void:Dataset, skos:ConceptScheme . skos:Concept rdfs:label "Concept"@en ; a owl:Class .