has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).

Place marketing
broader: Public sector marketing
preferred label: Standortmarketing @de
label: Place branding
label: Regionenmarke @de
label: Regionalmarketing @de
type: Concept
type: Descriptor

Marketing
narrower: Public sector marketing
label: Absatzbereich @de
label: Absatzmarketing @de
label: Absatzwirtschaft @de
type: Descriptor
type: Concept

W.23 Nonprofit sector
type: Concept
type: Thsys
notation: W.23
label: Nonprofit-Sektor @de
label: Nonprofit sector
label: W.23 Nonprofit-Sektor @de
narrower: Public sector marketing

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

W.22.02 Public management
preferred label: W.22.02 Public Management @de
notation: W.22.02
label: Public Management @de
label: Public management
type: Concept
type: Thsys
narrower: Public sector marketing

public sector marketing
label: Öffentliches Marketing @de
label: Marketing für öffentliche Institutionen @de
label: nonprofit marketing
label: Sozio-Marketing @de
label: Verwaltungsmarketing @de
label: Sozialmarketing @de
label: Nonprofit-Marketing @de
label: non-profit marketing

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Social marketing
label: Social Marketing @de
type: Descriptor
type: Concept
broader: Public sector marketing

Zuweisermarketing
label: Einweiserbeziehungsmarketing @de
label: Einweisermarketing @de
has related match: Public sector marketing

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

Public sector marketing
narrower: Place marketing
narrower: Social marketing
type: Descriptor
type: Concept
label: Marketing für öffentliche Institutionen @de
label: Sozio-Marketing @de
label: Verwaltungsmarketing @de
label: Nonprofit-Marketing @de
label: Nonprofit marketing
label: Öffentliches Marketing @de
label: Non-profit marketing
label: Sozialmarketing @de
broader: W.23 Nonprofit sector
broader: Marketing
broader: W.22.02 Public management
related: Nonprofit organisation
has related match: Zuweisermarketing
gvkppn: 091380359
is part of: STW Thesaurus for Economics
is in scheme: STW Thesaurus for Economics

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Nonprofit organisation
label: NPO (Nonprofit-Organisation) @de
label: Nonprofit-Organisation @de
label: Non-profit organization
label: Nonprofit organization
label: Nonprofit sector
label: Voluntary sector
label: Nonprofit-Sektor @de
label: Not-for-profit organization
type: Descriptor
type: Concept
related: Public sector marketing

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class

STW Thesaurus for Economics
label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Concept
type: Class