@prefix skos: . @prefix rdfs: . @prefix zbwext: . @prefix wd: . @prefix gnd: . @prefix ns0: . @prefix dc: . @prefix owl: . @prefix void: . skos:narrowMatch rdfs:subPropertyOf skos:narrower, skos:mappingRelation ; skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has narrower match"@en . a skos:Concept, zbwext:Thsys ; rdfs:label "Distribution"@de, "Distribution"@en, "B.07.05 Distribution"@de, "B.07.05 Distribution"@en ; skos:narrower ; skos:prefLabel "B.07.05 Distribution"@de, "B.07.05 Distribution"@en ; skos:notation "B.07.05" . rdfs:label "Telefonmarketing"@de, "Direktwerbung"@de, "Direct marketing"@en, "Dialogmarketing"@de, "Direct mailing"@en, "Direktmarketing"@de, "Direct advertising"@en, "Personalisierte Werbung"@de, "Direct-to-consumer advertising"@en, "Personalized advertising"@en, "Direct mail"@en ; skos:prefLabel "Direktmarketing"@de, "Direct marketing"@en ; a zbwext:Descriptor, skos:Concept ; skos:narrower . skos:altLabel "Podcast advertising"@en, "Mobiles Marketing"@de, "SMS advertising"@en ; skos:exactMatch wd:Q1539329, gnd:4215401-7, ; rdfs:label "SMS advertising"@en, "Mobile marketing"@en, "Mobiles Marketing"@de, "Podcast advertising"@en, "Mobile Marketing"@de ; a skos:Concept, zbwext:Descriptor ; skos:related ; skos:prefLabel "Mobile marketing"@en, "Mobile Marketing"@de ; skos:inScheme ; skos:broader , , , ; ns0:gvkppn "091394597" ; dc:isPartOf ; skos:narrowMatch gnd:4117183-4, gnd:4200198-5 . rdfs:label "Mobile marketing"@en, "Mobile Marketing"@de ; skos:prefLabel "Mobile marketing"@en, "Mobile Marketing"@de ; skos:exactMatch . gnd:4215401-7 rdfs:label "Telemarketing"@de, "Telekommunikationsmarketing"@de, "Unternehmen / Telemarketing"@de ; skos:prefLabel "Telemarketing"@de ; skos:exactMatch . skos:broader rdfs:subPropertyOf skos:broaderTransitive ; skos:definition "Relates a concept to a concept that is more general in meaning."@en ; rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ; rdfs:label "has broader"@en . rdfs:label "Mobile business"@en, "Mobile Business"@de, "Mobile commerce"@en, "M-Commerce"@en ; skos:prefLabel "Mobile business"@en, "Mobile Business"@de ; a zbwext:Descriptor, skos:Concept ; skos:narrower . rdfs:label "Online-Marketing"@de, "Suchmaschinenmarketing"@de, "Bannerwerbung"@de, "E-Branding"@de, "Internet marketing"@en, "Online-Targeting"@de, "Search engine marketing"@en, "Online-Werbung"@de, "Internet advertising"@en, "Online advertising"@en, "E-branding"@en, "Web-Marketing"@de, "Internet-Werbung"@de, "Internet-Marketing"@de, "Digital marketing"@en, "Social media marketing"@en, "Online marketing"@en, "Banner advertising"@en ; a zbwext:Descriptor, skos:Concept ; skos:related ; skos:prefLabel "Online-Marketing"@de, "Internet marketing"@en . skos:altLabel rdfs:subPropertyOf rdfs:label ; skos:definition "An alternative lexical label for a resource."@en ; rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ; rdfs:label "alternative label"@en . skos:narrower ; a zbwext:Thsys, skos:Concept ; skos:notation "B.07.04" ; rdfs:label "B.07.04 Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04 Marketing communications"@en ; skos:prefLabel "B.07.04 Marketing communications"@en, "B.07.04 Marketingkommunikation"@de . skos:prefLabel rdfs:subPropertyOf rdfs:label ; skos:definition "The preferred lexical label for a resource, in a given language."@en ; rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ; rdfs:label "preferred label"@en . skos:exactMatch rdfs:subPropertyOf skos:closeMatch ; skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ; rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ; rdfs:label "has exact match"@en . wd:Q1539329 rdfs:label "mobile marketing"@en, "Mobile-Marketing"@de, "Mobile-Advertising"@de, "Mobile Advertising"@de, "Mobile Marketing"@de ; skos:prefLabel "mobile marketing"@en, "Mobile Marketing"@de ; skos:exactMatch . skos:related rdfs:subPropertyOf skos:semanticRelation ; skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ; rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ; rdfs:label "has related"@en . skos:inScheme skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ; rdfs:label "is in scheme"@en . zbwext:Descriptor rdfs:label "Descriptor"@en ; a owl:Class . rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; a void:Dataset, skos:ConceptScheme . skos:Concept rdfs:label "Concept"@en ; a owl:Class . gnd:4117183-4 rdfs:label "Telefonverkauf"@de, "Telefonverkaufsdienst"@de, "Telefonischer Verkauf"@de, "Telefonhandel"@de, "Telephonverkauf"@de, "Telefonmarketing"@de ; skos:prefLabel "Telefonverkauf"@de ; skos:broadMatch . gnd:4200198-5 rdfs:label "Telefonwerbung"@de, "Telephonwerbung"@de ; skos:prefLabel "Telefonwerbung"@de ; skos:broadMatch .