Trade fair marketing
Messemarketing
Trade show marketing
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
Experiential marketing
Veranstaltungsmarketing
Erlebnismarketing
Event management
Erlebnisorientierung
Live-Marketing
Event-Marketing
Experience marketing
Erlebniswelten-Inszenierung
Event marketing
Eventwirtschaft
Veranstaltungswirtschaft
Exhibition industry
Schulungswirtschaft
Trade fair industry
Kongressveranstalter
Messeindustrie
Kongreßwirtschaft
Event sector
Konferenzwirtschaft
Event management agency
Messebau
Messeveranstalter
Tagungswirtschaft
Ausstellungsorganisation
Conference sector
Exhibition services
Veranstaltungsorganisation
Messegesellschaft
Kongreßveranstalter
Kongresswirtschaft
Veranstaltungsgewerbe
Konferenzservice
Messewirtschaft
Konferenzveranstalter
Event-Agentur
Event industry
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Veranstaltung
Event
Messewesen
event management agency
trade fair industry
event industry
exhibition industry
exhibition services
conference sector
event sector
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
Kongress / Tagungswirtschaft
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Agentur
Agenturen
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match
Descriptor
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept
Ausstellungsbau
Ausstellungsarchitektur
Ausstellungsgebäude
W.21.03 Event sector
W.21.03 Veranstaltungswirtschaft