@prefix wd: <http://www.wikidata.org/entity/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

wd:Q897849
  rdfs:label "Branded Entertainment"@de, "Branded entertainment"@en ;
  skos:prefLabel "Branded Entertainment"@de, "Branded entertainment"@en ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/18098-2> .

<http://zbw.eu/stw/descriptor/18099-0>
  rdfs:label "Sponsorship"@en, "Sponsoring"@de ;
  skos:prefLabel "Sponsorship"@en, "Sponsoring"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/18098-2> .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

gnd:4197318-5
  rdfs:label "Product placement"@de, "Productplacement"@de, "Produktplatzierung"@de ;
  skos:prefLabel "Product placement"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/18098-2> .

<http://zbw.eu/stw/descriptor/12846-5>
  rdfs:label "Werbung"@de, "Advertising"@en ;
  skos:prefLabel "Werbung"@de, "Advertising"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/18098-2> .

<https://data.gesis.org/thesoz/concept_10063990>
  rdfs:label "Trennungsgrundsatz"@de, "separation principle"@en ;
  skos:prefLabel "Trennungsgrundsatz"@de, "separation principle"@en ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/18098-2> .

gnd:4491229-8
  rdfs:label "Schleichwerbung"@de ;
  skos:prefLabel "Schleichwerbung"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/18098-2> .

<http://zbw.eu/stw/descriptor/18936-2>
  rdfs:label "Werbefernsehen"@de, "TV ads"@en, "Television advertising"@en, "Television commercials"@en, "TV-Werbung"@de, "Fernsehwerbung"@de, "Werbespot"@de ;
  skos:related <http://zbw.eu/stw/descriptor/18098-2> ;
  skos:prefLabel "Television advertising"@en, "Fernsehwerbung"@de ;
  a skos:Concept, zbwext:Descriptor .

wd:Q749457
  rdfs:label "embedded marketing"@en, "Werbeintegration"@de, "Produktbeistellung"@de, "Product-Placement"@de, "Produktplatzierung"@de, "product placement"@en, "placement marketing"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/18098-2> ;
  skos:prefLabel "Product-Placement"@de, "product placement"@en .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<http://dbpedia.org/resource/Product_placement>
  rdfs:label "Product placement"@en, "Produktplatzierung"@de ;
  skos:prefLabel "Product placement"@en, "Produktplatzierung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/18098-2> .

<https://data.gesis.org/thesoz/concept_10063442>
  rdfs:label "product placement"@en, "Product Placement"@de ;
  skos:prefLabel "product placement"@en, "Product Placement"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/18098-2> .

<http://zbw.eu/stw/thsys/70384>
  a zbwext:Thsys, skos:Concept ;
  skos:notation "B.07.04" ;
  rdfs:label "B.07.04  Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04  Marketing communications"@en ;
  skos:prefLabel "B.07.04  Marketing communications"@en, "B.07.04  Marketingkommunikation"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/18098-2> .

<http://zbw.eu/stw/descriptor/18098-2>
  skos:exactMatch <https://data.gesis.org/thesoz/concept_10062177>, wd:Q749457, gnd:4197318-5, <http://dbpedia.org/resource/Product_placement>, <https://data.gesis.org/thesoz/concept_10063442> ;
  rdfs:label "Schleichwerbung"@de, "Brand placement"@en, "Product placement"@en, "Product Placement"@de, "Branded entertainment"@en, "Produktplatzierung"@de ;
  skos:broader <http://zbw.eu/stw/thsys/70384>, <http://zbw.eu/stw/descriptor/12846-5> ;
  a zbwext:Descriptor, skos:Concept ;
  skos:altLabel "Brand placement"@en, "Produktplatzierung"@de, "Branded entertainment"@en, "Schleichwerbung"@de ;
  skos:relatedMatch <https://data.gesis.org/thesoz/concept_10063990>, gnd:4491229-8, wd:Q897849, wd:Q15844386 ;
  skos:inScheme <http://zbw.eu/stw> ;
  dc:isPartOf <http://zbw.eu/stw> ;
  ns0:gvkppn "091384370" ;
  skos:prefLabel "Product placement"@en, "Product Placement"@de ;
  skos:related <http://zbw.eu/stw/descriptor/18099-0>, <http://zbw.eu/stw/descriptor/18936-2> .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

wd:Q15844386
  rdfs:label "surreptitious advertising"@en, "Schleichwerbung"@de ;
  skos:prefLabel "surreptitious advertising"@en, "Schleichwerbung"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/18098-2> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

skos:relatedMatch
  rdfs:subPropertyOf skos:related, skos:mappingRelation ;
  skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has related match"@en .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

<https://data.gesis.org/thesoz/concept_10062177>
  rdfs:label "masked advertising"@en, "Schleichwerbung"@de ;
  skos:prefLabel "masked advertising"@en, "Schleichwerbung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/18098-2> .