target group
label: Adressatengruppe @de
label: Zielgruppe @de

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).

Kundentyp
label: Kunde / Typ @de
label: Verbrauchertyp @de
has related match: Customer segmentation

Target audience
label: Zielgruppe @de

Kundenstruktur
label: Kundschaftsstruktur @de
label: Kunde / Struktur @de
has related match: Customer segmentation

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Bottom of the pyramid
label: Bottom of the Pyramid @de
label: Fuß der Pyramide @de
label: Base of the pyramid
type: Descriptor
type: Concept
broader: Customer segmentation

Consumer behaviour
type: Thsys
type: Concept
label: N.07.02 Consumer behaviour
label: N.07.02 Konsumentenpsychologie @de
label: Konsumentenpsychologie @de
notation: N.07.02
narrower: Customer segmentation

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

Marketing communications
narrower: Customer segmentation
type: Thsys
type: Concept
notation: B.07.04
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications

target audience
preferred label: Zielgruppe @de
label: ideal target audience
label: target demographic
label: intended recipient
label: intended audience
label: ideal audience
label: target population
label: intended public

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

Advertising planning
label: Werbebotschaft @de
label: Werbestrategie @de
label: Werbeplanung @de
label: Advertising strategy
label: Werbekonzeption @de
label: Werbekampagne @de
type: Descriptor
type: Concept
related: Customer segmentation

Zielgruppen
label: Zielgruppe @de

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

STW Thesaurus for Economics
label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Concept
type: Class

Consumers
preferred label: Verbraucher @de
label: Konsument @de
label: Konsumenten @de
label: Nachfrager @de
label: Verbraucherinnen @de
type: Concept
type: Descriptor
related: Customer segmentation

Customer segmentation
label: Target group
label: Kundensegmentierung @de
label: Konsumententypologie @de
label: Segmentierung von Konsumenten @de
label: Zielgruppe @de
broader: Marketing communications
broader: Consumer behaviour
related: Consumers
related: Advertising planning
has related match: Kundentyp
has related match: Kundenstruktur
narrower: Bottom of the pyramid
is part of: STW Thesaurus for Economics
type: Descriptor
type: Concept
is in scheme: STW Thesaurus for Economics
gvkppn: 091402379