target group
Adressatengruppe
Zielgruppe
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Kundentyp
Kunde / Typ
Verbrauchertyp
Target audience
Kundenstruktur
Kundschaftsstruktur
Kunde / Struktur
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Bottom of the pyramid
Bottom of the Pyramid
Fuß der Pyramide
Base of the pyramid
Consumer behaviour
N.07.02 Consumer behaviour
N.07.02 Konsumentenpsychologie
Konsumentenpsychologie
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
target audience
ideal target audience
target demographic
intended recipient
intended audience
ideal audience
target population
intended public
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Advertising planning
Werbebotschaft
Werbestrategie
Werbeplanung
Advertising strategy
Werbekonzeption
Werbekampagne
Zielgruppen
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match
Descriptor
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept
Consumers
Verbraucher
Konsument
Konsumenten
Nachfrager
Verbraucherinnen
Customer segmentation
Target group
Kundensegmentierung
Konsumententypologie
Segmentierung von Konsumenten