@prefix rdfs: . @prefix skos: . @prefix dc: . @prefix wd: . @prefix gnd: . @prefix zbwext: . @prefix ns0: . @prefix owl: . @prefix void: . rdfs:label "Psychology of advertising"@en, "Werbepsychologie"@de ; skos:broader , , , ; skos:prefLabel "Werbepsychologie"@de, "Psychology of advertising"@en ; dc:isPartOf ; skos:exactMatch wd:Q1534610, gnd:4140889-5 ; skos:related , , , , ; a zbwext:Descriptor, skos:Concept ; ns0:gvkppn "091400228" ; skos:relatedMatch gnd:4328404-8 ; skos:inScheme . skos:prefLabel "B.07.06 Marktforschung"@de, "B.07.06 Market research"@en ; rdfs:label "Marktforschung"@de, "Market research"@en, "B.07.06 Market research"@en, "B.07.06 Marktforschung"@de ; skos:narrower ; a skos:Concept, zbwext:Thsys ; skos:notation "B.07.06" . rdfs:label "Wirtschaftspsychologie"@de, "Economic psychology"@en, "Ökonomische Psychologie"@de ; skos:prefLabel "Wirtschaftspsychologie"@de, "Economic psychology"@en ; a zbwext:Descriptor, skos:Concept ; skos:narrower . gnd:4140889-5 rdfs:label "Werbung / Psychologie"@de, "Werbepsychologie"@de ; skos:prefLabel "Werbepsychologie"@de ; skos:exactMatch . skos:broader rdfs:subPropertyOf skos:broaderTransitive ; skos:definition "Relates a concept to a concept that is more general in meaning."@en ; rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ; rdfs:label "has broader"@en . rdfs:label "Werbewirkung"@de, "Recognition test"@en, "Werbewirkungsforschung"@de, "Advertising effects"@en, "Advertising response"@en, "Werbeeffizienz"@de, "Werbeerfolgskontrolle"@de, "Impact of advertising"@en, "Werbetest"@de, "Werbekontaktanalyse"@de ; skos:prefLabel "Advertising effects"@en, "Werbewirkung"@de ; a skos:Concept, zbwext:Descriptor ; skos:related . rdfs:label "Werbung"@de, "Advertising"@en ; skos:prefLabel "Werbung"@de, "Advertising"@en ; a zbwext:Descriptor, skos:Concept ; skos:related . a zbwext:Thsys, skos:Concept ; rdfs:label "Consumer behaviour"@en, "N.07.02 Consumer behaviour"@en, "N.07.02 Konsumentenpsychologie"@de, "Konsumentenpsychologie"@de ; skos:notation "N.07.02" ; skos:prefLabel "N.07.02 Consumer behaviour"@en, "N.07.02 Konsumentenpsychologie"@de ; skos:narrower . skos:narrower ; a zbwext:Thsys, skos:Concept ; skos:notation "B.07.04" ; rdfs:label "B.07.04 Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04 Marketing communications"@en ; skos:prefLabel "B.07.04 Marketing communications"@en, "B.07.04 Marketingkommunikation"@de . wd:Q1534610 rdfs:label "advertising psychology"@en, "Werbepsychologie"@de ; skos:prefLabel "advertising psychology"@en, "Werbepsychologie"@de ; skos:exactMatch . gnd:4328404-8 rdfs:label "Imageryforschung"@de, "Imagery-Forschung"@de ; skos:prefLabel "Imageryforschung"@de ; skos:relatedMatch . skos:prefLabel rdfs:subPropertyOf rdfs:label ; skos:definition "The preferred lexical label for a resource, in a given language."@en ; rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ; rdfs:label "preferred label"@en . rdfs:label "Consumer behavior"@en, "Konsumentenpsychologie"@de, "Verbraucherforschung"@de, "Consumer research"@en, "Konsumentenverhalten"@de, "Verbraucherverhalten"@de, "Konsumentenforschung"@de, "Verbraucherbefragung"@de, "Konsumverhalten"@de, "Consumer behaviour"@en, "Buying behavior"@en, "Kaufverhalten"@de, "Buying behaviour"@en ; skos:prefLabel "Konsumentenverhalten"@de, "Consumer behaviour"@en ; a zbwext:Descriptor, skos:Concept ; skos:related . skos:related ; a zbwext:Descriptor, skos:Concept ; skos:prefLabel "Wahrnehmung"@de, "Perception"@en ; rdfs:label "Aufmerksamkeitsforschung"@de, "Wahrnehmungspsychologie"@de, "Wahrnehmung"@de, "Wahrnehmungsmessung"@de, "Anmutung"@de, "Attention economy"@en, "Aufmerksamkeitsökonomie"@de, "Perception"@en . skos:exactMatch rdfs:subPropertyOf skos:closeMatch ; skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ; rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ; rdfs:label "has exact match"@en . rdfs:label "Manipulation"@en, "Manipulation"@de ; skos:prefLabel "Manipulation"@en, "Manipulation"@de ; a zbwext:Descriptor, skos:Concept ; skos:related . skos:related rdfs:subPropertyOf skos:semanticRelation ; skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ; rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ; rdfs:label "has related"@en . skos:relatedMatch rdfs:subPropertyOf skos:related, skos:mappingRelation ; skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has related match"@en . skos:inScheme skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ; rdfs:label "is in scheme"@en . zbwext:Descriptor rdfs:label "Descriptor"@en ; a owl:Class . rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; a void:Dataset, skos:ConceptScheme . skos:Concept rdfs:label "Concept"@en ; a owl:Class .