Werbebeilage
Werbung / Beilage
Werbebeilagen
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
Publikumszeitschrift
Illustrierte
Zeitschrift
Magazine
newspaper advertising
Zeitschriftenwerbung
Zeitungswerbung
press advertising
ad journal
Anzeigenwerbung
print advertising
Printwerbung
Anzeige
Annonce
Inserat
Werbungsanzeige
Anzeigen
Zeitungsanzeige
Werbeanzeige
Media planning
Media selection
Werbemedium
Mediaplanung
Advertising media
Werbeträger
Print advertising
Ad journal
Anzeigenblatt
Anzeigensplit
Teilbelegung
Anzeigensplitting
Sonntagszeitung
Newspaper
Lokalpresse
Local press
Wochenzeitung
Zeitung
Regional press
Daily newspaper
Local newspaper
Tagespresse
Regionalpresse
Tageszeitung
Lokalzeitung
Regionalzeitung
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Kleinanzeige
Kleinanzeigen
Zeitschrift / Werbung
Zeitung / Werbung
Pressewerbung
Presse / Werbung
Anzeige / Werbemittel
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
Anzeigensprache
Anzeige / Sprache
Anzeigentext
Anzeigenwerbung / Sprache
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match
advertisement
printed advertisements
newspaper advertisement
Descriptor
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Press publisher
Presseverlag
Newspaper industry
Zeitungsverlag
Pressewesen
Anzeigenmarkt
Anzeige / Markt
Anzeigenwerbung / Markt
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept
skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property.
has close match