Werbebeilage
label: Werbung / Beilage
label: Werbebeilagen
has related match: Printwerbung

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

Publikumszeitschrift
label: Illustrierte
label: Zeitschrift
label: Magazine @en
type: Descriptor
type: Concept
related: Printwerbung

Zeitschriftenwerbung
label: newspaper advertising @en
label: Zeitungswerbung
label: press advertising @en
label: ad journal @en
label: Anzeigenwerbung
label: print advertising @en
label: Printwerbung

Anzeige
label: Annonce
label: Inserat
label: Werbungsanzeige
label: Anzeigen
label: Zeitungsanzeige
label: Werbeanzeige
has related match: Printwerbung

Werbemedium
type: Concept
type: Descriptor
label: Media planning @en
label: Media selection @en
label: Mediaplanung
label: Advertising media @en
label: Werbeträger
narrower: Printwerbung

Printwerbung
type: Descriptor
type: Concept
has related match: Anzeigensprache
has related match: Werbebeilage
has related match: Anzeige
has related match: Zeitschrift / Werbung
is part of: Standard-Thesaurus Wirtschaft
label: Anzeigenwerbung
label: Print advertising @en
label: Zeitungswerbung
label: Ad journal @en
label: Zeitschriftenwerbung
label: Zeitungsanzeige
label: Werbeanzeige
label: Anzeigenblatt
related: Publikumszeitschrift
related: Presseverlag
related: Sonntagszeitung
is in scheme: Standard-Thesaurus Wirtschaft
has narrower match: Kleinanzeige
has narrower match: Anzeigensplit
broader: Werbemedium
broader: B.07.04 Marketingkommunikation
gvkppn: 091402174

Anzeigensplit
label: Teilbelegung
label: Anzeigensplitting
broad match: Printwerbung

Sonntagszeitung
label: Newspaper @en
label: Lokalpresse
label: Local press @en
label: Wochenzeitung
label: Zeitung
label: Regional press @en
label: Daily newspaper @en
label: Local newspaper @en
label: Tagespresse
label: Regionalpresse
label: Tageszeitung
label: Lokalzeitung
label: Regionalzeitung
related: Printwerbung
type: Concept
type: Descriptor

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning. @en
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en

Kleinanzeige
label: Kleinanzeigen
broad match: Printwerbung

Zeitschrift / Werbung
label: Zeitung / Werbung
label: Anzeigenwerbung
label: Zeitungswerbung
label: Zeitschriftenwerbung
label: Pressewerbung
label: Presse / Werbung
label: Anzeige / Werbemittel
has related match: Printwerbung

alternative label
sub property of: label
definition: An alternative lexical label for a resource. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en

B.07.04 Marketingkommunikation
type: Thsys
type: Concept
notation: B.07.04
label: Marketingkommunikation
label: Marketing communications @en
label: B.07.04 Marketing communications @en
narrower: Printwerbung

Anzeigensprache
label: Anzeige / Sprache
label: Anzeigentext
label: Anzeigenwerbung / Sprache
has related match: Printwerbung

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en

has exact match
sub property of: has close match
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en

Printwerbung

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en
comment: skos:related is disjoint with skos:broaderTransitive @en

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes. @en

Inserat
label: Zeitungsanzeige
label: advertisement @en
label: printed advertisements @en
label: Anzeige
label: Anzeigenwerbung
label: newspaper advertisement @en

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

Presseverlag
type: Descriptor
type: Concept
preferred label: Press publisher @en
label: Newspaper industry @en
label: Zeitungsverlag
label: Pressewesen
related: Printwerbung

Anzeigenmarkt
label: Anzeige / Markt
label: Anzeigenwerbung / Markt

Standard-Thesaurus Wirtschaft
label: STW Thesaurus for Economics @en
type: Dataset
type: ConceptScheme

Concept
type: Class

has close match
sub property of: mappingRelation
definition: skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property. @en