@prefix skos: . @prefix rdfs: . @prefix zbwext: . @prefix gnd: . @prefix wd: . @prefix dc: . @prefix ns0: . @prefix owl: . @prefix void: . skos:narrowMatch rdfs:subPropertyOf skos:narrower, skos:mappingRelation ; skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has narrower match"@en . rdfs:label "Marketingstrategie"@de, "Marketingpolitik"@de, "Market-orientated perspective"@en, "Marktorientierte Unternehmensführung"@de, "Marketing management"@en, "Marketing-Kommunikation"@de, "Marketing implementation"@en, "Marketing mix"@en, "Kommunikationspolitik im Marketing"@de, "Marketingmanagement"@de, "Marketingkonzeption"@de, "Marketing strategy"@en, "Marketingplanung"@de ; skos:prefLabel "Marketingmanagement"@de, "Marketing management"@en ; a skos:Concept, zbwext:Descriptor ; skos:narrower . gnd:4189632-4 rdfs:label "Werbebudget"@de, "Werbeetat"@de ; skos:prefLabel "Werbebudget"@de ; skos:relatedMatch . skos:narrower rdfs:subPropertyOf skos:narrowerTransitive ; skos:definition "Relates a concept to a concept that is more specific in meaning."@en ; rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ; rdfs:label "has narrower"@en . gnd:4133682-3 rdfs:label "Werbung / Strategie"@de, "Werbepolitik"@de, "Werbestrategie"@de ; skos:prefLabel "Werbestrategie"@de ; skos:broadMatch . skos:prefLabel "W.21.02 Advertising industry and opinion polling"@en, "W.21.02 Werbewirtschaft und Meinungsforschung"@de ; rdfs:label "W.21.02 Advertising industry and opinion polling"@en, "Advertising industry and opinion polling"@en, "Werbewirtschaft und Meinungsforschung"@de, "W.21.02 Werbewirtschaft und Meinungsforschung"@de ; a skos:Concept, zbwext:Thsys ; skos:narrower ; skos:notation "W.21.02" . gnd:4193382-5 rdfs:label "Werbeaussage"@de, "Werbeversprechen"@de, "Werbeinhalt"@de, "Werbebotschaft"@de ; skos:prefLabel "Werbebotschaft"@de ; skos:broadMatch . a skos:Concept, zbwext:Descriptor ; rdfs:label "Media planning"@en, "Media selection"@en, "Werbemedium"@de, "Mediaplanung"@de, "Advertising media"@en, "Werbeträger"@de ; skos:prefLabel "Advertising media"@en, "Werbeträger"@de ; skos:related . skos:broader rdfs:subPropertyOf skos:broaderTransitive ; skos:definition "Relates a concept to a concept that is more general in meaning."@en ; rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ; rdfs:label "has broader"@en . rdfs:label "Werbung"@de, "Advertising"@en ; skos:prefLabel "Werbung"@de, "Advertising"@en ; a zbwext:Descriptor, skos:Concept ; skos:related . wd:Q58682755 rdfs:label "advertising strategy"@en, "Werbekonzeption"@de, "advertising planning"@en, "Werbebotschaft"@de, "Werbekampagne"@de, "Werbestrategie"@de, "Werbeplanung"@de ; skos:prefLabel "advertising planning"@en, "Werbeplanung"@de ; skos:exactMatch . skos:prefLabel "Advertising industry"@en, "Werbewirtschaft"@de ; rdfs:label "Public-Relations-Agentur"@de, "Werbeagentur"@de, "Advertising agency"@en, "Media-Agentur"@de, "Werbewirtschaft"@de, "Kommunikationsagentur"@de, "Marketing services"@en, "Advertising industry"@en ; a skos:Concept, zbwext:Descriptor ; skos:related . rdfs:label "Planung"@de, "Planning"@en, "Vorgabe"@de, "Plan"@de ; skos:prefLabel "Planung"@de, "Planning"@en ; a zbwext:Descriptor, skos:Concept ; skos:narrower . gnd:4130474-3 rdfs:label "Werbung / Planung"@de, "Werbeplanung"@de ; skos:prefLabel "Werbeplanung"@de ; skos:exactMatch . gnd:7612519-1 rdfs:label "Kampagne"@de ; skos:prefLabel "Kampagne"@de ; skos:narrowMatch . gnd:4206933-6 rdfs:label "Mediadaten"@de, "Media-Daten"@de ; skos:prefLabel "Mediadaten"@de ; skos:relatedMatch . skos:altLabel rdfs:subPropertyOf rdfs:label ; skos:definition "An alternative lexical label for a resource."@en ; rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ; rdfs:label "alternative label"@en . a zbwext:Thsys, skos:Concept ; skos:narrower ; skos:notation "B.07.04" ; rdfs:label "B.07.04 Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04 Marketing communications"@en ; skos:prefLabel "B.07.04 Marketing communications"@en, "B.07.04 Marketingkommunikation"@de . gnd:4133725-6 rdfs:label "Markt-Media-Studie"@de ; skos:prefLabel "Markt-Media-Studie"@de ; skos:relatedMatch . rdfs:label "Mediamix-Strategie"@de, "Media mix"@en, "Werbemix"@de, "Crossmedia marketing"@en ; skos:prefLabel "Mediamix-Strategie"@de, "Media mix"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . skos:exactMatch rdfs:subPropertyOf skos:closeMatch ; skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ; rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ; rdfs:label "has exact match"@en . skos:altLabel "Werbebotschaft"@de, "Werbekampagne"@de, "Advertising strategy"@en, "Werbekonzeption"@de, "Werbestrategie"@de ; a skos:Concept, zbwext:Descriptor ; skos:relatedMatch gnd:4133725-6, gnd:4189632-4, gnd:4206933-6 ; skos:related , , , ; skos:narrowMatch gnd:4133682-3, gnd:4168909-4, gnd:4134093-0, gnd:4133681-1, gnd:4038221-7, gnd:4193382-5 ; rdfs:label "Werbekonzeption"@de, "Advertising strategy"@en, "Werbekampagne"@de, "Werbestrategie"@de, "Advertising planning"@en, "Werbebotschaft"@de, "Werbeplanung"@de ; skos:prefLabel "Advertising planning"@en, "Werbeplanung"@de ; skos:broadMatch gnd:7612519-1 ; dc:isPartOf ; skos:broader , , , ; skos:narrower ; skos:exactMatch gnd:4130474-3, wd:Q58682755 ; ns0:gvkppn "09140021X" ; skos:inScheme . gnd:4133681-1 rdfs:label "Werbung / Konzeption"@de, "Werbekonzeption"@de ; skos:prefLabel "Werbekonzeption"@de ; skos:broadMatch . skos:prefLabel rdfs:subPropertyOf rdfs:label ; skos:definition "The preferred lexical label for a resource, in a given language."@en ; rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ; rdfs:label "preferred label"@en . skos:broadMatch rdfs:subPropertyOf skos:mappingRelation, skos:broader ; skos:definition "skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has broader match"@en . gnd:4168909-4 rdfs:label "Marketingmodell"@de ; skos:prefLabel "Marketingmodell"@de ; skos:broadMatch . skos:related rdfs:subPropertyOf skos:semanticRelation ; skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ; rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ; rdfs:label "has related"@en . skos:relatedMatch rdfs:subPropertyOf skos:related, skos:mappingRelation ; skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has related match"@en . zbwext:Descriptor rdfs:label "Descriptor"@en ; a owl:Class . skos:inScheme skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ; rdfs:label "is in scheme"@en . gnd:4038221-7 rdfs:label "Werbeträgerplanung"@de, "Mediaplanung"@de ; skos:prefLabel "Mediaplanung"@de ; skos:broadMatch . rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; a void:Dataset, skos:ConceptScheme . gnd:4134093-0 rdfs:label "Werbekampagne"@de ; skos:prefLabel "Werbekampagne"@de ; skos:broadMatch . skos:Concept rdfs:label "Concept"@en ; a owl:Class . rdfs:label "Customer segmentation"@en, "Target group"@en, "Kundensegmentierung"@de, "Konsumententypologie"@de, "Segmentierung von Konsumenten"@de, "Zielgruppe"@de ; skos:prefLabel "Target group"@en, "Zielgruppe"@de ; skos:related ; a zbwext:Descriptor, skos:Concept .