@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

<http://zbw.eu/stw/descriptor/12842-6>
  ns0:gvkppn "091400201" ;
  dc:isPartOf <http://zbw.eu/stw> ;
  rdfs:label "Sonic branding"@en, "Advertising music"@en, "Werbemusik"@de, "Sound branding"@en, "Werbe-Jingle"@de, "Acoustic branding"@en, "Akustische Markenführung"@de, "Audio branding"@en ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:altLabel "Acoustic branding"@en, "Sonic branding"@en, "Akustische Markenführung"@de, "Werbe-Jingle"@de, "Sound branding"@en, "Audio branding"@en ;
  skos:exactMatch gnd:4318403-0, wd:Q461064, <http://dbpedia.org/resource/Music_in_advertising> ;
  skos:broader <http://zbw.eu/stw/descriptor/12841-1>, <http://zbw.eu/stw/thsys/70384>, <http://zbw.eu/stw/descriptor/15661-2> ;
  skos:closeMatch gnd:7614468-9, wd:Q424038 ;
  a skos:Concept, zbwext:Descriptor ;
  skos:prefLabel "Werbemusik"@de, "Advertising music"@en .

<http://zbw.eu/stw/descriptor/12841-1>
  rdfs:label "Store flyers"@en, "Werbegeschenk"@de, "Warenprobe"@de, "Handzettel"@de, "Promotional giveaways"@en, "Promotional materials"@en, "Werbemittel"@de, "Werbeartikel"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/12842-6> ;
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Promotional materials"@en, "Werbemittel"@de .

wd:Q461064
  skos:prefLabel "Werbemusik"@de, "music in advertising"@en ;
  rdfs:label "jingle"@en, "music in advertising"@en, "advertising music"@en, "Werbemusik"@de, "advert music"@en, "commercial jingle"@en, "commercial song"@en, "Werbesong"@de, "advertising jingle"@en, "advertisement music"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12842-6> .

<http://zbw.eu/stw/descriptor/15661-2>
  rdfs:label "Musik"@de, "Music"@en, "Gesang"@de ;
  skos:prefLabel "Musik"@de, "Music"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/12842-6> .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

wd:Q424038
  rdfs:label "Sound-Branding"@de, "Audio Branding"@de, "Soundbranding"@de, "Sound Branding"@de, "production music"@en, "audio branding"@en, "akustische Markenführung"@de, "Audio-Branding"@de, "Acoustic branding"@de, "Sound branding"@de, "Audio-branding"@de, "Acoustic Branding"@de ;
  skos:prefLabel "audio branding"@en, "akustische Markenführung"@de ;
  skos:closeMatch <http://zbw.eu/stw/descriptor/12842-6> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<http://zbw.eu/stw/thsys/70384>
  skos:narrower <http://zbw.eu/stw/descriptor/12842-6> ;
  a zbwext:Thsys, skos:Concept ;
  skos:notation "B.07.04" ;
  rdfs:label "B.07.04  Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04  Marketing communications"@en ;
  skos:prefLabel "B.07.04  Marketing communications"@en, "B.07.04  Marketingkommunikation"@de .

<http://dbpedia.org/resource/Music_in_advertising>
  rdfs:label "Music in advertising"@en, "Werbemusik"@de ;
  skos:prefLabel "Music in advertising"@en, "Werbemusik"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12842-6> .

gnd:7614468-9
  rdfs:label "Sound Branding"@de, "Audio Branding"@de, "Klangmarke"@de, "Hörmarke"@de, "Akustische Markenführung"@de ;
  skos:prefLabel "Akustische Markenführung"@de ;
  skos:closeMatch <http://zbw.eu/stw/descriptor/12842-6> .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

gnd:4318403-0
  rdfs:label "Jingle"@de, "Werbejingle"@de ;
  skos:prefLabel "Jingle"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12842-6> .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

skos:closeMatch
  rdfs:subPropertyOf skos:mappingRelation ;
  skos:definition "skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of \"compound errors\" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property."@en ;
  rdfs:label "has close match"@en .