Sonic branding
Advertising music
Werbemusik
Sound branding
Werbe-Jingle
Acoustic branding
Akustische Markenführung
Audio branding
Store flyers
Werbegeschenk
Warenprobe
Handzettel
Promotional giveaways
Werbemittel
Promotional materials
Werbeartikel
Werbung / Geschenk
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
W.21.02 Advertising industry and opinion polling
W.21.02 Werbewirtschaft und Meinungsforschung
Advertising industry and opinion polling
Werbewirtschaft und Meinungsforschung
Präsentationshilfe
Verkaufshilfe
Werbejeton
Reklamejeton
Jeton-adresse
Werbeplakat
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Werbung
Advertising
promotional medium
promotional material
promo material
advertising material
advertising medium
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
Werbemarke
Propagandamarke <Werbemarke>
Reklamemarke
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Aufsteller
Werbeaufsteller
Aufstellplakat
Thekenaufsteller
Werbeschild
Schild <Werbung>
Prospekt
Werbeprospekt
Verkaufsunterlage
Descriptor
Display <Marketing>
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Werbefigur
Concept