Werbemusik
label: Sonic branding @en
label: Advertising music @en
label: Sound branding @en
label: Werbe-Jingle
label: Acoustic branding @en
label: Akustische Markenführung
label: Audio branding @en
broader: Werbegeschenk
type: Concept
type: Descriptor

Werbegeschenk
label: Store flyers @en
label: Warenprobe
label: Handzettel
label: Promotional giveaways @en
label: Werbemittel
label: Promotional materials @en
label: Werbeartikel
has narrower match: Werbung / Geschenk
has narrower match: Warenprobe
has narrower match: Werbeplakat
has narrower match: Display <Marketing>
has narrower match: Werbeschild
has narrower match: Prospekt
has narrower match: Aufsteller
has narrower match: Präsentationshilfe
has narrower match: Werbemarke
has narrower match: Werbejeton
has narrower match: Werbefigur
narrower: Werbemusik
broader: B.07.04 Marketingkommunikation
broader: Werbung
broader: W.21.02 Werbewirtschaft und Meinungsforschung
is in scheme: Standard-Thesaurus Wirtschaft
type: Descriptor
type: Concept
gvkppn: 091400198
is part of: Standard-Thesaurus Wirtschaft

Werbung / Geschenk
label: Werbegeschenk
label: Werbeartikel
broad match: Werbegeschenk

has narrower match
sub property of: has narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning. @en
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree). @en

W.21.02 Werbewirtschaft und Meinungsforschung
preferred label: W.21.02 Advertising industry and opinion polling @en
label: Advertising industry and opinion polling @en
label: Werbewirtschaft und Meinungsforschung
narrower: Werbegeschenk
type: Concept
type: Thsys
notation: W.21.02

Präsentationshilfe
label: Verkaufshilfe
broad match: Werbegeschenk

Werbejeton
label: Reklamejeton
label: Jeton-adresse
broad match: Werbegeschenk

Werbeplakat
broad match: Werbegeschenk

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning. @en
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en

Werbung
label: Advertising @en
type: Descriptor
type: Concept
narrower: Werbegeschenk

Werbemittel
label: promotional medium @en
label: promotional material @en
label: promo material @en
label: advertising material @en
label: advertising medium @en

alternative label
sub property of: label
definition: An alternative lexical label for a resource. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en

Werbemittel

B.07.04 Marketingkommunikation
type: Thsys
type: Concept
notation: B.07.04
label: Marketingkommunikation
label: Marketing communications @en
label: B.07.04 Marketing communications @en
narrower: Werbegeschenk

Warenprobe
broad match: Werbegeschenk

Werbemarke
label: Propagandamarke <Werbemarke>
label: Reklamemarke
broad match: Werbegeschenk

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en

Aufsteller
label: Werbeaufsteller
label: Aufstellplakat
label: Thekenaufsteller
broad match: Werbegeschenk

Werbeschild
label: Schild <Werbung>
broad match: Werbegeschenk

Werbemittel
label: advertising material @en

Prospekt
label: Werbeprospekt
label: Verkaufsunterlage
broad match: Werbegeschenk

Descriptor
type: Class

Display <Marketing>
broad match: Werbegeschenk

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

Standard-Thesaurus Wirtschaft
label: STW Thesaurus for Economics @en
type: Dataset
type: ConceptScheme

Werbefigur
broad match: Werbegeschenk

Concept
type: Class