@prefix rdfs: . @prefix skos: . @prefix zbwext: . @prefix gnd: . @prefix wd: . @prefix ns0: . @prefix dc: . @prefix owl: . @prefix void: . rdfs:label "Sonic branding"@en, "Advertising music"@en, "Werbemusik"@de, "Sound branding"@en, "Werbe-Jingle"@de, "Acoustic branding"@en, "Akustische Markenführung"@de, "Audio branding"@en ; skos:broader ; a skos:Concept, zbwext:Descriptor ; skos:prefLabel "Werbemusik"@de, "Advertising music"@en . rdfs:label "Store flyers"@en, "Werbegeschenk"@de, "Warenprobe"@de, "Handzettel"@de, "Promotional giveaways"@en, "Werbemittel"@de, "Promotional materials"@en, "Werbeartikel"@de ; skos:narrowMatch gnd:4137811-8, gnd:4064598-8, gnd:4192155-0, gnd:4371272-1, gnd:4293973-2, gnd:4136390-5, gnd:7565813-6, gnd:7565812-4, gnd:4480173-7, gnd:4451975-8, gnd:4288320-9 ; skos:altLabel "Promotional giveaways"@en, "Handzettel"@de, "Werbegeschenk"@de, "Warenprobe"@de, "Store flyers"@en, "Werbeartikel"@de ; skos:narrower ; skos:broader , , ; skos:exactMatch gnd:4133375-5, wd:Q1554180, ; skos:inScheme ; a zbwext:Descriptor, skos:Concept ; skos:prefLabel "Promotional materials"@en, "Werbemittel"@de ; ns0:gvkppn "091400198" ; dc:isPartOf . gnd:4137811-8 rdfs:label "Werbung / Geschenk"@de, "Werbegeschenk"@de, "Werbeartikel"@de ; skos:prefLabel "Werbegeschenk"@de ; skos:broadMatch . skos:narrowMatch rdfs:subPropertyOf skos:narrower, skos:mappingRelation ; skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has narrower match"@en . skos:narrower rdfs:subPropertyOf skos:narrowerTransitive ; skos:definition "Relates a concept to a concept that is more specific in meaning."@en ; rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ; rdfs:label "has narrower"@en . skos:prefLabel "W.21.02 Advertising industry and opinion polling"@en, "W.21.02 Werbewirtschaft und Meinungsforschung"@de ; rdfs:label "W.21.02 Advertising industry and opinion polling"@en, "Advertising industry and opinion polling"@en, "Werbewirtschaft und Meinungsforschung"@de, "W.21.02 Werbewirtschaft und Meinungsforschung"@de ; skos:narrower ; a skos:Concept, zbwext:Thsys ; skos:notation "W.21.02" . gnd:7565812-4 rdfs:label "Präsentationshilfe"@de, "Verkaufshilfe"@de ; skos:prefLabel "Präsentationshilfe"@de ; skos:broadMatch . gnd:4451975-8 rdfs:label "Werbejeton"@de, "Reklamejeton"@de, "Jeton-adresse"@de ; skos:prefLabel "Werbejeton"@de ; skos:broadMatch . gnd:4192155-0 rdfs:label "Werbeplakat"@de ; skos:prefLabel "Werbeplakat"@de ; skos:broadMatch . skos:broader rdfs:subPropertyOf skos:broaderTransitive ; skos:definition "Relates a concept to a concept that is more general in meaning."@en ; rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ; rdfs:label "has broader"@en . rdfs:label "Werbung"@de, "Advertising"@en ; skos:prefLabel "Werbung"@de, "Advertising"@en ; a zbwext:Descriptor, skos:Concept ; skos:narrower . wd:Q1554180 rdfs:label "promotional medium"@en, "promotional material"@en, "promo material"@en, "advertising material"@en, "advertising medium"@en, "Werbemittel"@de ; skos:prefLabel "advertising material"@en, "Werbemittel"@de ; skos:exactMatch . skos:altLabel rdfs:subPropertyOf rdfs:label ; skos:definition "An alternative lexical label for a resource."@en ; rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ; rdfs:label "alternative label"@en . gnd:4133375-5 rdfs:label "Werbemittel"@de ; skos:prefLabel "Werbemittel"@de ; skos:exactMatch . a zbwext:Thsys, skos:Concept ; skos:notation "B.07.04" ; rdfs:label "B.07.04 Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04 Marketing communications"@en ; skos:prefLabel "B.07.04 Marketing communications"@en, "B.07.04 Marketingkommunikation"@de ; skos:narrower . gnd:4064598-8 rdfs:label "Warenprobe"@de ; skos:prefLabel "Warenprobe"@de ; skos:broadMatch . gnd:4480173-7 rdfs:label "Werbemarke"@de, "Propagandamarke "@de, "Reklamemarke"@de ; skos:prefLabel "Werbemarke"@de ; skos:broadMatch . skos:prefLabel rdfs:subPropertyOf rdfs:label ; skos:definition "The preferred lexical label for a resource, in a given language."@en ; rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ; rdfs:label "preferred label"@en . skos:exactMatch rdfs:subPropertyOf skos:closeMatch ; skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ; rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ; rdfs:label "has exact match"@en . gnd:7565813-6 rdfs:label "Aufsteller"@de, "Werbeaufsteller"@de, "Aufstellplakat"@de, "Thekenaufsteller"@de ; skos:prefLabel "Aufsteller"@de ; skos:broadMatch . gnd:4293973-2 rdfs:label "Werbeschild"@de, "Schild "@de ; skos:prefLabel "Werbeschild"@de ; skos:broadMatch . rdfs:label "advertising material"@en, "Werbemittel"@de ; skos:prefLabel "advertising material"@en, "Werbemittel"@de ; skos:exactMatch . gnd:4136390-5 rdfs:label "Prospekt"@de, "Werbeprospekt"@de, "Verkaufsunterlage"@de ; skos:prefLabel "Prospekt"@de ; skos:broadMatch . zbwext:Descriptor rdfs:label "Descriptor"@en ; a owl:Class . gnd:4371272-1 rdfs:label "Display "@de ; skos:prefLabel "Display "@de ; skos:broadMatch . skos:inScheme skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ; rdfs:label "is in scheme"@en . rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; a void:Dataset, skos:ConceptScheme . gnd:4288320-9 rdfs:label "Werbefigur"@de ; skos:prefLabel "Werbefigur"@de ; skos:broadMatch . skos:Concept rdfs:label "Concept"@en ; a owl:Class .