@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

skos:narrowMatch
  rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
  skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has narrower match"@en .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .

gnd:4240143-4
  rdfs:label "Plakatträger"@de, "Anschlagfläche / Plakatanschlag"@de ;
  skos:prefLabel "Plakatträger"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12829-5> .

gnd:4236080-8
  rdfs:label "Plakatwand"@de ;
  skos:prefLabel "Plakatwand"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12829-5> .

<http://zbw.eu/stw/descriptor/12829-5>
  skos:related <http://zbw.eu/stw/descriptor/30195-4>, <http://zbw.eu/stw/descriptor/12844-2>, <http://zbw.eu/stw/descriptor/13658-1> ;
  skos:narrowMatch gnd:4240143-4, gnd:4236080-8, gnd:4602331-8, gnd:4140129-3 ;
  a skos:Concept, zbwext:Descriptor ;
  skos:broader <http://zbw.eu/stw/thsys/70384> ;
  rdfs:label "Media planning"@en, "Media selection"@en, "Werbemedium"@de, "Mediaplanung"@de, "Advertising media"@en, "Werbeträger"@de ;
  skos:broadMatch wd:Q1250104 ;
  skos:exactMatch wd:Q2560056, gnd:4133377-9, <https://data.gesis.org/thesoz/concept_10062165>, <https://data.gesis.org/thesoz/concept_10051869> ;
  dc:isPartOf <http://zbw.eu/stw> ;
  skos:narrower <http://zbw.eu/stw/descriptor/12825-6>, <http://zbw.eu/stw/descriptor/12847-3>, <http://zbw.eu/stw/descriptor/18936-2> ;
  skos:prefLabel "Advertising media"@en, "Werbeträger"@de ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:altLabel "Media planning"@en, "Media selection"@en, "Werbemedium"@de, "Mediaplanung"@de ;
  ns0:gvkppn "091400236" .

<http://zbw.eu/stw/descriptor/12847-3>
  a zbwext:Descriptor, skos:Concept ;
  rdfs:label "Printwerbung"@de, "Anzeigenwerbung"@de, "Print advertising"@en, "Zeitungswerbung"@de, "Ad journal"@en, "Zeitschriftenwerbung"@de, "Zeitungsanzeige"@de, "Werbeanzeige"@de, "Anzeigenblatt"@de ;
  skos:prefLabel "Print advertising"@en, "Printwerbung"@de ;
  skos:broader <http://zbw.eu/stw/descriptor/12829-5> .

wd:Q2560056
  rdfs:label "advertising sign"@en, "advertising medium"@en, "Werbeträger"@de, "Werbemedium"@de ;
  skos:prefLabel "advertising medium"@en, "Werbeträger"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12829-5> .

<http://zbw.eu/stw/descriptor/13658-1>
  skos:related <http://zbw.eu/stw/descriptor/12829-5> ;
  skos:prefLabel "Kommunikationsmedien"@de, "Communication media"@en ;
  rdfs:label "Medien"@de, "Audiovisuelle Medien"@de, "Mass media"@en, "Kommunikationsmedien"@de, "Massenmedien"@de, "Communication media"@en ;
  a skos:Concept, zbwext:Descriptor .

gnd:4602331-8
  rdfs:label "Media-Mix"@de, "Mediamix"@de, "Cross Media <Marketing>"@de, "Cross-Media <Marketing>"@de ;
  skos:prefLabel "Media-Mix"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12829-5> .

<https://data.gesis.org/thesoz/concept_10051869>
  rdfs:label "Mediaselektion"@de, "media selection"@en ;
  skos:prefLabel "Mediaselektion"@de, "media selection"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12829-5> .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

<http://zbw.eu/stw/descriptor/18936-2>
  rdfs:label "Werbefernsehen"@de, "TV ads"@en, "Television advertising"@en, "Television commercials"@en, "TV-Werbung"@de, "Fernsehwerbung"@de, "Werbespot"@de ;
  skos:prefLabel "Television advertising"@en, "Fernsehwerbung"@de ;
  skos:broader <http://zbw.eu/stw/descriptor/12829-5> ;
  a skos:Concept, zbwext:Descriptor .

gnd:4133377-9
  rdfs:label "Media"@de, "Werbeträger"@de, "Werbemedium"@de ;
  skos:prefLabel "Werbeträger"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12829-5> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<https://data.gesis.org/thesoz/concept_10062165>
  rdfs:label "advertising medium"@en, "Werbeträger"@de ;
  skos:prefLabel "advertising medium"@en, "Werbeträger"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12829-5> .

<http://zbw.eu/stw/thsys/70384>
  a zbwext:Thsys, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/12829-5> ;
  skos:notation "B.07.04" ;
  rdfs:label "B.07.04  Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04  Marketing communications"@en ;
  skos:prefLabel "B.07.04  Marketing communications"@en, "B.07.04  Marketingkommunikation"@de .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

<http://zbw.eu/stw/descriptor/12844-2>
  rdfs:label "Advertising planning"@en, "Werbebotschaft"@de, "Werbestrategie"@de, "Werbeplanung"@de, "Advertising strategy"@en, "Werbekonzeption"@de, "Werbekampagne"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12829-5> ;
  skos:prefLabel "Werbeplanung"@de, "Advertising planning"@en .

gnd:4140129-3
  rdfs:label "Außenwerbeträger"@de, "Außenwerbung / Werbeträger"@de ;
  skos:prefLabel "Außenwerbeträger"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12829-5> .

wd:Q1250104
  rdfs:label "Mediaplan"@de, "Mediaplaner"@de, "media planning"@en, "Mediaplanung"@de ;
  skos:prefLabel "media planning"@en, "Mediaplanung"@de ;
  skos:narrowMatch <http://zbw.eu/stw/descriptor/12829-5> .

skos:broadMatch
  rdfs:subPropertyOf skos:mappingRelation, skos:broader ;
  skos:definition "skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has broader match"@en .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

<http://zbw.eu/stw/descriptor/12825-6>
  skos:prefLabel "Hörfunkwerbung"@de, "Radio advertising"@en ;
  rdfs:label "Radiowerbung"@de, "Radio advertising"@en, "Hörfunkwerbung"@de, "Werbefunk"@de, "Radio commercial"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12829-5> .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

<http://zbw.eu/stw/descriptor/30195-4>
  rdfs:label "Influencer"@en, "Influencer"@de ;
  skos:prefLabel "Influencer"@en, "Influencer"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12829-5> .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .