@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

skos:narrowMatch
  rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
  skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has narrower match"@en .

<http://zbw.eu/stw/descriptor/12770-5>
  skos:narrower <http://zbw.eu/stw/descriptor/12818-3> ;
  rdfs:label "Marketingstrategie"@de, "Marketingpolitik"@de, "Market-orientated perspective"@en, "Marktorientierte Unternehmensführung"@de, "Marketing management"@en, "Marketing-Kommunikation"@de, "Marketing implementation"@en, "Marketing mix"@en, "Kommunikationspolitik im Marketing"@de, "Marketingmanagement"@de, "Marketingkonzeption"@de, "Marketing strategy"@en, "Marketingplanung"@de ;
  skos:prefLabel "Marketingmanagement"@de, "Marketing management"@en ;
  a skos:Concept, zbwext:Descriptor .

gnd:4076968-9
  rdfs:label "Sales-promotion"@de, "Promotions"@de, "Sales Promotion"@de, "Verkaufsförderung"@de, "Absatzförderung"@de ;
  skos:prefLabel "Sales-promotion"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12818-3> .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .

<http://zbw.eu/stw/descriptor/18795-1>
  rdfs:label "Trade fair participation"@en, "Messebeteiligung"@de, "Messeteilnahme"@de, "Messeauswahl"@de ;
  skos:prefLabel "Trade fair participation"@en, "Messebeteiligung"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12818-3> .

<http://eurovoc.europa.eu/2803>
  rdfs:label "sales campaign"@en, "sales promotion"@en, "Verkaufsförderung"@de, "Absatzförderung"@de ;
  skos:prefLabel "sales promotion"@en, "Absatzförderung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12818-3> .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

<http://zbw.eu/stw/descriptor/12846-5>
  rdfs:label "Werbung"@de, "Advertising"@en ;
  skos:prefLabel "Werbung"@de, "Advertising"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12818-3> .

<http://zbw.eu/stw/descriptor/12818-3>
  skos:prefLabel "Sales promotion"@en, "Verkaufsförderung"@de ;
  skos:related <http://zbw.eu/stw/descriptor/12793-0>, <http://zbw.eu/stw/descriptor/19139-2>, <http://zbw.eu/stw/descriptor/12846-5>, <http://zbw.eu/stw/descriptor/12820-2>, <http://zbw.eu/stw/descriptor/29819-2> ;
  skos:inScheme <http://zbw.eu/stw> ;
  rdfs:label "Absatzförderung"@de, "Sales promotion"@en, "Verkaufsförderung"@de, "Merchandising"@en, "Consumer promotion"@en ;
  skos:exactMatch <http://eurovoc.europa.eu/2803>, <http://dbpedia.org/resource/Sales_promotion>, gnd:4076968-9, <http://eurovoc.europa.eu/3204>, <http://aims.fao.org/aos/agrovoc/c_6744>, wd:Q1259790 ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5>, <http://zbw.eu/stw/thsys/70384> ;
  skos:narrowMatch gnd:4138191-9, <https://data.gesis.org/thesoz/concept_10051659>, wd:Q740777 ;
  skos:altLabel "Consumer promotion"@en, "Absatzförderung"@de, "Merchandising"@en ;
  ns0:gvkppn "091397448" ;
  a skos:Concept, zbwext:Descriptor ;
  skos:narrower <http://zbw.eu/stw/descriptor/18795-1>, <http://zbw.eu/stw/descriptor/12816-0> ;
  dc:isPartOf <http://zbw.eu/stw> .

<http://zbw.eu/stw/descriptor/12820-2>
  rdfs:label "Provision"@de, "Commission payments"@en, "Courtage"@de, "Brokerage fee"@en ;
  skos:prefLabel "Provision"@de, "Commission payments"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12818-3> .

<http://dbpedia.org/resource/Sales_promotion>
  rdfs:label "Verkaufsförderung"@de, "Sales promotion"@en, "Absatzförderung"@de ;
  skos:prefLabel "Verkaufsförderung"@de, "Sales promotion"@en, "Absatzförderung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12818-3> .

gnd:4138191-9
  rdfs:label "Merchandising"@de ;
  skos:prefLabel "Merchandising"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12818-3> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<http://zbw.eu/stw/thsys/70384>
  a zbwext:Thsys, skos:Concept ;
  skos:notation "B.07.04" ;
  rdfs:label "B.07.04  Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04  Marketing communications"@en ;
  skos:prefLabel "B.07.04  Marketing communications"@en, "B.07.04  Marketingkommunikation"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/12818-3> .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

<http://zbw.eu/stw/descriptor/12793-0>
  rdfs:label "Niedrigpreisstrategie"@de, "Sonderpreis"@de, "Penetration pricing"@en, "Price discount"@en, "Low-price strategy"@en, "Low-cost strategy"@en, "Price promotion"@en ;
  a skos:Concept, zbwext:Descriptor ;
  skos:prefLabel "Niedrigpreisstrategie"@de, "Low-cost strategy"@en ;
  skos:related <http://zbw.eu/stw/descriptor/12818-3> .

<http://zbw.eu/stw/descriptor/12816-0>
  rdfs:label "Partievermarktung"@de, "Räumungsverkauf"@de, "Special offers"@en, "Sonderangebot"@de, "Schlussverkauf"@de, "Clearance sales"@en, "Seasonal sales"@en, "Verkaufsfahrt"@de, "Sonderverkauf"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Special offers"@en, "Sonderangebot"@de ;
  skos:broader <http://zbw.eu/stw/descriptor/12818-3> .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

<http://zbw.eu/stw/descriptor/29819-2>
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Sales behaviour"@en, "Verkaufsverhalten"@de ;
  rdfs:label "Verkaufsverhalten"@de, "Selling technique"@en, "Verkaufsgespräch"@de, "Verkaufstechnik"@de, "Verkaufspsychologie"@de, "Sales behaviour"@en, "Sales technique"@en, "Sales pitch"@en ;
  skos:related <http://zbw.eu/stw/descriptor/12818-3> .

<http://aims.fao.org/aos/agrovoc/c_6744>
  rdfs:label "sales promotion"@en, "Marktförderung"@de, "market promotion"@en, "Verkaufsförderung"@de, "Absatzförderung"@de ;
  skos:prefLabel "sales promotion"@en, "Verkaufsförderung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12818-3> .

<http://zbw.eu/stw/descriptor/19139-2>
  rdfs:label "Verkauf"@de, "Selling"@en, "Sales management"@en ;
  skos:prefLabel "Verkauf"@de, "Selling"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12818-3> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

<http://eurovoc.europa.eu/3204>
  rdfs:label "Merchandising"@de, "merchandising"@en ;
  skos:prefLabel "Merchandising"@de, "merchandising"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12818-3> .

wd:Q740777
  rdfs:label "Fanartikel"@de, "merchandise"@en, "merch"@en, "Merchandise"@de, "Merchandising"@de, "merchandising"@en ;
  skos:prefLabel "Merchandising"@de, "merchandising"@en ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12818-3> .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

wd:Q1259790
  rdfs:label "Sales Promotion"@de, "rebate"@en, "sales promotion"@en, "Verkaufsförderung"@de ;
  skos:prefLabel "sales promotion"@en, "Verkaufsförderung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12818-3> .

<https://data.gesis.org/thesoz/concept_10051659>
  rdfs:label "Merchandising"@de, "merchandising"@en ;
  skos:prefLabel "Merchandising"@de, "merchandising"@en ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12818-3> .