@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .

<http://zbw.eu/stw/descriptor/29927-6>
  rdfs:label "New service development"@en, "Service innovation"@en, "Service engineering"@en, "Dienstleistungsinnovation"@de, "Dienstleistungsentwicklung"@de ;
  skos:broader <http://zbw.eu/stw/descriptor/12808-6> ;
  a skos:Concept, zbwext:Descriptor ;
  skos:prefLabel "Service innovation"@en, "Dienstleistungsinnovation"@de .

gnd:4224734-2
  rdfs:label "Positioning"@de, "Positionierung <Werbung>"@de, "Produktrepositionierung"@de, "Repositionierung <Werbung>"@de, "Produktpositionierung"@de ;
  skos:prefLabel "Produktpositionierung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12808-6> .

<http://zbw.eu/stw/thsys/70550>
  skos:narrower <http://zbw.eu/stw/descriptor/12808-6> ;
  skos:prefLabel "B.07.02  Product management"@en, "B.07.02  Produktmanagement"@de ;
  a zbwext:Thsys, skos:Concept ;
  rdfs:label "Product management"@en, "B.07.02  Produktmanagement"@de, "Produktmanagement"@de, "B.07.02  Product management"@en ;
  skos:notation "B.07.02" .

<http://zbw.eu/stw/descriptor/12770-5>
  rdfs:label "Marketingstrategie"@de, "Marketingpolitik"@de, "Market-orientated perspective"@en, "Marktorientierte Unternehmensführung"@de, "Marketing management"@en, "Marketing-Kommunikation"@de, "Marketing implementation"@en, "Marketing mix"@en, "Kommunikationspolitik im Marketing"@de, "Marketingmanagement"@de, "Marketingkonzeption"@de, "Marketing strategy"@en, "Marketingplanung"@de ;
  skos:prefLabel "Marketingmanagement"@de, "Marketing management"@en ;
  a skos:Concept, zbwext:Descriptor ;
  skos:narrower <http://zbw.eu/stw/descriptor/12808-6> .

gnd:4219515-9
  rdfs:label "Erzeugnisartenwechsel"@de, "Erzeugniswechsel"@de, "Produktwechsel"@de ;
  skos:prefLabel "Erzeugnisartenwechsel"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12808-6> .

gnd:4115636-5
  rdfs:label "Produktelimination"@de, "Produktausscheidung"@de, "Produkteliminierung"@de ;
  skos:prefLabel "Produktelimination"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12808-6> .

gnd:4175815-8
  rdfs:label "Produktmanager"@de ;
  skos:prefLabel "Produktmanager"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12808-6> .

wd:Q1780667
  rdfs:label "product management"@en, "Produktmanagement"@de ;
  skos:prefLabel "product management"@en, "Produktmanagement"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12808-6> .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

<http://zbw.eu/stw/descriptor/30412-1>
  skos:prefLabel "Produktlinie"@de, "Product line"@en ;
  rdfs:label "Product lineup"@en, "Produktplattform"@de, "Produktlinie"@de, "Product platform"@en, "Product line-up"@en, "Product line"@en ;
  a skos:Concept, zbwext:Descriptor ;
  skos:broader <http://zbw.eu/stw/descriptor/12808-6> .

wd:Q37494965
  rdfs:label "product policy"@en, "Produktpolitik"@de ;
  skos:prefLabel "product policy"@en, "Produktpolitik"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12808-6> .

<https://data.gesis.org/thesoz/concept_10055381>
  rdfs:label "product policy"@en, "Produktpolitik"@de ;
  skos:prefLabel "product policy"@en, "Produktpolitik"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12808-6> .

wd:Q2111845
  rdfs:label "Produktstrategie"@de, "product strategy"@en ;
  skos:prefLabel "Produktstrategie"@de, "product strategy"@en ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12808-6> .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

<http://zbw.eu/stw/descriptor/12810-5>
  skos:broader <http://zbw.eu/stw/descriptor/12808-6> ;
  a skos:Concept, zbwext:Descriptor ;
  skos:prefLabel "Product differentiation"@en, "Produktdifferenzierung"@de ;
  rdfs:label "Variantenmanagement"@de, "Product variety"@en, "Produktvarianten"@de, "Produktdifferenzierung"@de, "Product differentiation"@en, "Product assortment"@en .

skos:narrowMatch
  rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
  skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has narrower match"@en .

<http://zbw.eu/stw/descriptor/19129-5>
  skos:prefLabel "Markenführung"@de, "Brand management"@en ;
  skos:broader <http://zbw.eu/stw/descriptor/12808-6> ;
  rdfs:label "Markenführung"@de, "Brand management"@en, "Markenpolitik"@de, "Brand strategy"@en, "Branding"@en, "Markenmanagement"@de ;
  a zbwext:Descriptor, skos:Concept .

<http://zbw.eu/stw/descriptor/12805-5>
  skos:prefLabel "Product design"@en, "Produktgestaltung"@de ;
  rdfs:label "Product design"@en, "Produktgestaltung"@de, "Industrial design"@en, "Industriedesign"@de, "Produktdesign"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12808-6> .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

gnd:4135135-6
  rdfs:label "Produktplanung"@de, "Erzeugnisplanung"@de ;
  skos:prefLabel "Produktplanung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12808-6> .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

gnd:4134655-5
  rdfs:label "Produktpolitik"@de ;
  skos:prefLabel "Produktpolitik"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12808-6> .

<http://zbw.eu/stw/descriptor/30635-2>
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Product characteristic"@en, "Produkteigenschaft"@de ;
  rdfs:label "Produkteigenschaft"@de, "Product characteristic"@en, "Product characteristics"@en, "Product attribute"@en, "Product feature"@en ;
  skos:broader <http://zbw.eu/stw/descriptor/12808-6> .

gnd:4125960-9
  rdfs:label "Produktmanagement"@de ;
  skos:prefLabel "Produktmanagement"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12808-6> .

gnd:4663295-5
  rdfs:label "Produktentscheidung"@de, "Produkt / Entscheidung"@de ;
  skos:prefLabel "Produktentscheidung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12808-6> .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .

<http://dbpedia.org/resource/Product_management>
  rdfs:label "Produktmanagement"@de, "Product management"@en ;
  skos:prefLabel "Produktmanagement"@de, "Product management"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12808-6> .

<http://zbw.eu/stw/descriptor/12808-6>
  skos:narrower <http://zbw.eu/stw/descriptor/27795-0>, <http://zbw.eu/stw/descriptor/12810-5>, <http://zbw.eu/stw/descriptor/30635-2>, <http://zbw.eu/stw/descriptor/19555-2>, <http://zbw.eu/stw/descriptor/12805-5>, <http://zbw.eu/stw/descriptor/30412-1>, <http://zbw.eu/stw/descriptor/29927-6>, <http://zbw.eu/stw/descriptor/19129-5> ;
  dc:isPartOf <http://zbw.eu/stw> ;
  skos:altLabel "Product strategy"@en, "Produktpolitik"@de ;
  skos:narrowMatch gnd:4290471-7, gnd:4269366-4, gnd:4131706-3, gnd:4135135-6, gnd:4224734-2, gnd:4115636-5, gnd:4663295-5 ;
  skos:related <http://zbw.eu/stw/descriptor/10016-0> ;
  a skos:Concept, zbwext:Descriptor ;
  skos:prefLabel "Product management"@en, "Produktmanagement"@de ;
  skos:relatedMatch gnd:4207537-3, gnd:4219515-9, wd:Q37494965, gnd:4134655-5, wd:Q2111845, gnd:4175815-8 ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5>, <http://zbw.eu/stw/thsys/70550> ;
  skos:exactMatch <https://data.gesis.org/thesoz/concept_10051579>, <https://data.gesis.org/thesoz/concept_10055381>, gnd:4125960-9, <http://dbpedia.org/resource/Product_management>, wd:Q1780667 ;
  skos:inScheme <http://zbw.eu/stw> ;
  zbwext:altLabelRelated "Produktportfolio"@de, "Product portfolio"@en ;
  rdfs:label "Produktportfolio"@de, "Product portfolio"@en, "Product strategy"@en, "Produktpolitik"@de, "Produktmanagement"@de, "Product management"@en ;
  ns0:gvkppn "091384613" .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

gnd:4269366-4
  rdfs:label "Produkt-Mix"@de ;
  skos:prefLabel "Produkt-Mix"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12808-6> .

<http://zbw.eu/stw/descriptor/27795-0>
  rdfs:label "Neuproduktentwicklung"@de, "Produktentstehung"@de, "New product development"@en, "Product innovation"@en, "Produktideen"@de, "Produktinnovation"@de, "Concurrent engineering"@en, "Markteinführung"@de, "Produkteinführung"@de, "Simultaneous engineering"@en, "Produktentwicklung"@de ;
  a skos:Concept, zbwext:Descriptor ;
  skos:broader <http://zbw.eu/stw/descriptor/12808-6> ;
  skos:prefLabel "New product development"@en, "Produktentwicklung"@de .

zbwext:altLabelRelated
  skos:definition """Lexical label for a related term which is
    not defined as a separate concept. Intended for use with
    skos:Concept, instead of using skos:altLabel."""@en ;
  rdfs:label "altLabelRelated"@en .

gnd:4207537-3
  rdfs:label "Produktbewertung"@de, "Produktbeurteilung"@de, "Produkt / Bewertung"@de, "Produkt / Beurteilung"@de ;
  skos:prefLabel "Produktbewertung"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12808-6> .

<https://data.gesis.org/thesoz/concept_10051579>
  rdfs:label "product management"@en, "Produktmanagement"@de ;
  skos:prefLabel "product management"@en, "Produktmanagement"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12808-6> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

gnd:4290471-7
  rdfs:label "Unique Selling Proposition"@de, "USP"@de ;
  skos:prefLabel "Unique Selling Proposition"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12808-6> .

skos:relatedMatch
  rdfs:subPropertyOf skos:related, skos:mappingRelation ;
  skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has related match"@en .

gnd:4131706-3
  rdfs:label "Produktbeschaffenheit"@de, "Gütereigenschaft"@de, "Produkteigenschaft"@de ;
  skos:prefLabel "Produkteigenschaft"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12808-6> .

<http://zbw.eu/stw/descriptor/10016-0>
  rdfs:label "Erzeugnis"@de, "Ware"@de, "Produkt"@de, "Fertigware"@de, "Fertigerzeugnis"@de, "Endprodukt"@de, "Product"@en ;
  skos:prefLabel "Product"@en, "Produkt"@de ;
  skos:related <http://zbw.eu/stw/descriptor/12808-6> ;
  a zbwext:Descriptor, skos:Concept .

<http://zbw.eu/stw/descriptor/19555-2>
  rdfs:label "Leistungssystem-Marketing"@de, "System-Marketing"@de, "Price bundling"@en, "Produktbegleitende Dienstleistung"@de, "System markets"@en, "Systemgüter"@de, "Industrielle Dienstleistung"@de, "Industrial services"@en, "Product-service system"@en, "Systems selling"@en, "Vernetztes Verkaufen"@de, "Mixed bundling"@en, "Tie-in sale"@en, "Product bundling"@en, "Commodity bundling"@en, "Produzentendienstleistung"@de, "System seller"@en, "Systemgeschäft"@de, "Hybrides Leistungsbündel"@de, "Preisbündelung"@de, "Producer services"@en, "Lösungsgeschäft"@de, "Bundling strategy"@en, "Bündelungsprodukte"@de, "Hybride Produkte"@de, "Gebündelte Produkte"@de, "Leistungsbündel"@de, "Produktionsorientierte Dienstleistung"@de, "Industriedienstleistungen"@de, "Bundle pricing"@en, "Gebündelte Dienstleistungen"@de, "Marketing of solutions"@en, "Pure bundling"@en ;
  skos:prefLabel "Leistungsbündel"@de, "Bundling strategy"@en ;
  skos:broader <http://zbw.eu/stw/descriptor/12808-6> ;
  a zbwext:Descriptor, skos:Concept .