@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

skos:narrowMatch
  rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
  skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has narrower match"@en .

gnd:102466578X
  rdfs:label "Permission Marketing"@de, "Erlaubnismarketing"@de, "Permission-based marketing"@de, "Erlaubnisbasiertes Marketing"@de ;
  skos:prefLabel "Permission Marketing"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12780-2> .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .

gnd:4012421-6
  rdfs:label "Direct marketing"@de, "Direktvermarktung <Direktmarketing>"@de, "Unternehmen / Direktmarketing"@de, "Direktmarketing"@de, "Dialogmarketing"@de ;
  skos:prefLabel "Direktmarketing"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12780-2> .

<http://zbw.eu/stw/descriptor/29807-2>
  rdfs:label "Network marketing"@en, "Factory outlet center"@en, "Factory outlet"@en, "Direktvertrieb"@de, "Direktabsatz"@de, "Fabrikverkauf"@de, "Direct selling"@en, "Direktverkauf"@de, "Multi-level marketing"@en ;
  skos:prefLabel "Direct selling"@en, "Direktvertrieb"@de ;
  a skos:Concept, zbwext:Descriptor ;
  skos:broader <http://zbw.eu/stw/descriptor/12780-2> .

<http://dbpedia.org/resource/Direct_marketing>
  rdfs:label "Direktmarketing"@de, "Direct marketing"@en ;
  skos:prefLabel "Direktmarketing"@de, "Direct marketing"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12780-2> .

wd:Q1208486
  rdfs:label "dialogue marketing"@en, "Dialogmarketing"@de ;
  skos:prefLabel "dialogue marketing"@en, "Dialogmarketing"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12780-2> .

<http://zbw.eu/stw/descriptor/18654-5>
  rdfs:label "SMS advertising"@en, "Mobile marketing"@en, "Mobiles Marketing"@de, "Podcast advertising"@en, "Mobile Marketing"@de ;
  a skos:Concept, zbwext:Descriptor ;
  skos:prefLabel "Mobile marketing"@en, "Mobile Marketing"@de ;
  skos:broader <http://zbw.eu/stw/descriptor/12780-2> .

<http://zbw.eu/stw/descriptor/12780-2>
  ns0:gvkppn "091355109" ;
  skos:narrowMatch wd:Q1208486, wd:Q1851835, gnd:4226194-6, gnd:4189631-2, gnd:102466578X, wd:Q20183050, gnd:4210504-3, gnd:4117183-4, gnd:4287108-6 ;
  skos:exactMatch <http://aims.fao.org/aos/agrovoc/c_2323>, wd:Q677073, <http://dbpedia.org/resource/Direct_marketing>, gnd:4012421-6, <https://data.gesis.org/thesoz/concept_10051657> ;
  skos:broader <http://zbw.eu/stw/descriptor/12766-3>, <http://zbw.eu/stw/thsys/70384> ;
  skos:altLabel "Direct-to-consumer advertising"@en, "Dialogmarketing"@de, "Direct advertising"@en, "Direct mail"@en, "Personalisierte Werbung"@de, "Direktwerbung"@de, "Personalized advertising"@en, "Telefonmarketing"@de, "Direct mailing"@en ;
  skos:relatedMatch gnd:4122113-8 ;
  rdfs:label "Direct advertising"@en, "Telefonmarketing"@de, "Personalized advertising"@en, "Direct mail"@en, "Direct mailing"@en, "Dialogmarketing"@de, "Direct-to-consumer advertising"@en, "Direktmarketing"@de, "Direktwerbung"@de, "Direct marketing"@en, "Personalisierte Werbung"@de ;
  skos:prefLabel "Direktmarketing"@de, "Direct marketing"@en ;
  skos:related <http://zbw.eu/stw/descriptor/19541-6> ;
  dc:isPartOf <http://zbw.eu/stw> ;
  skos:narrower <http://zbw.eu/stw/descriptor/18654-5>, <http://zbw.eu/stw/descriptor/29807-2> ;
  skos:inScheme <http://zbw.eu/stw> ;
  a skos:Concept, zbwext:Descriptor .

<http://zbw.eu/stw/descriptor/12766-3>
  rdfs:label "Absatzbereich"@de, "Absatzmarketing"@de, "Absatzwirtschaft"@de, "Marketing"@en, "Marketing"@de ;
  skos:prefLabel "Marketing"@de, "Marketing"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/12780-2> .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

gnd:4287108-6
  rdfs:label "Verkauf ab Hof"@de, "Hofladen"@de, "Agrarprodukt / Ab-Hof-Verkauf / Landwirtschaftlicher Betrieb"@de, "Direktvermarktung <Ab-Hof-Verkauf>"@de, "Ab-Hof-Verkauf"@de ;
  skos:prefLabel "Ab-Hof-Verkauf"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12780-2> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<http://zbw.eu/stw/thsys/70384>
  a zbwext:Thsys, skos:Concept ;
  skos:notation "B.07.04" ;
  rdfs:label "B.07.04  Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04  Marketing communications"@en ;
  skos:prefLabel "B.07.04  Marketing communications"@en, "B.07.04  Marketingkommunikation"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/12780-2> .

<http://aims.fao.org/aos/agrovoc/c_2323>
  rdfs:label "Direktvermarktung"@de, "direct marketing"@en, "on-farm sale"@en, "Ab-Hof-Verkauf"@de ;
  skos:prefLabel "Direktvermarktung"@de, "direct marketing"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12780-2> .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

gnd:4189631-2
  rdfs:label "Werbebrief"@de ;
  skos:prefLabel "Werbebrief"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12780-2> .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

<https://data.gesis.org/thesoz/concept_10051657>
  rdfs:label "direct marketing"@en, "Direktmarketing"@de ;
  skos:prefLabel "direct marketing"@en, "Direktmarketing"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12780-2> .

gnd:4226194-6
  rdfs:label "Persönlicher Verkauf"@de, "Personal selling"@de ;
  skos:prefLabel "Persönlicher Verkauf"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12780-2> .

gnd:4210504-3
  rdfs:label "Direct Mailing"@de, "Mailing"@de, "Briefwerbung"@de ;
  skos:prefLabel "Direct Mailing"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12780-2> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

<http://zbw.eu/stw/descriptor/19541-6>
  rdfs:label "Callcenter"@de, "Call centre"@en, "Call center"@en ;
  skos:prefLabel "Callcenter"@de, "Call centre"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12780-2> .

skos:relatedMatch
  rdfs:subPropertyOf skos:related, skos:mappingRelation ;
  skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has related match"@en .

wd:Q1851835
  skos:prefLabel "advertising mail"@en, "Prospektverteilung"@de ;
  rdfs:label "advertising mail"@en, "direct mail"@en, "Haushaltswerbung"@de, "admail"@en, "junk mail"@en, "Prospektverteilung"@de, "Haushaltwerbung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12780-2> .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

gnd:4117183-4
  rdfs:label "Telefonverkauf"@de, "Telefonverkaufsdienst"@de, "Telefonischer Verkauf"@de, "Telefonhandel"@de, "Telephonverkauf"@de, "Telefonmarketing"@de ;
  skos:prefLabel "Telefonverkauf"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12780-2> .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

wd:Q677073
  rdfs:label "direct advertising"@en, "Direct-Response-Werbung"@de, "Direct marketing"@de, "Direktvermarktung"@de, "direct marketing"@en, "Direktmarketing"@de ;
  skos:prefLabel "direct marketing"@en, "Direktmarketing"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12780-2> .

gnd:4122113-8
  rdfs:label "Haushaltswerbung"@de, "Haushaltwerbung"@de, "Direktwerbung"@de ;
  skos:prefLabel "Direktwerbung"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12780-2> .

wd:Q20183050
  rdfs:label "direct advertising"@en, "Direktwerbung"@de ;
  skos:prefLabel "direct advertising"@en, "Direktwerbung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12780-2> .