@prefix gnd: <https://d-nb.info/gnd/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

gnd:4215388-8
  rdfs:label "Minitestmarkt"@de, "Minimarkttest"@de ;
  skos:prefLabel "Minitestmarkt"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4200056-7
  rdfs:label "Absatzmarktforschung"@de, "Absatzforschung <Absatzmarktforschung>"@de, "Absatzmarkt / Marktforschung"@de ;
  skos:prefLabel "Absatzmarktforschung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

wd:Q913709
  rdfs:label "market research"@en, "Marktforschung"@de, "Absatzforschung"@de ;
  skos:prefLabel "market research"@en, "Marktforschung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4144858-3
  rdfs:label "Beschaffungsforschung"@de, "Beschaffung / Marktforschung"@de, "Beschaffungsmarktforschung"@de, "Beschaffungsmarkt / Marktforschung"@de ;
  skos:prefLabel "Beschaffungsforschung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

<http://zbw.eu/stw/descriptor/12774-4>
  skos:narrowMatch gnd:4161287-5, gnd:4134942-8, gnd:4215388-8, gnd:4144858-3, gnd:4198123-6, gnd:4168940-9, gnd:4168948-3, gnd:4200056-7, gnd:4151419-1, gnd:4165039-6, gnd:4346294-7, gnd:4122894-7, gnd:4461741-0, gnd:4168937-9, gnd:4137412-5, gnd:4200055-5 ;
  ns0:gvkppn "091376394" ;
  rdfs:label "Absatzforschung"@de, "Market research"@en, "Marktforschung"@de, "Marketing research"@en ;
  skos:prefLabel "Marktforschung"@de, "Market research"@en ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:exactMatch <http://dbpedia.org/resource/Market_research>, wd:Q913709, <http://aims.fao.org/aos/agrovoc/c_4618>, <https://data.gesis.org/thesoz/concept_10051683>, <http://eurovoc.europa.eu/895>, gnd:4037630-8 ;
  skos:narrower <http://zbw.eu/stw/descriptor/10851-1>, <http://zbw.eu/stw/descriptor/13485-6>, <http://zbw.eu/stw/descriptor/30002-6>, <http://zbw.eu/stw/descriptor/29232-6> ;
  skos:broadMatch gnd:4200055-5 ;
  a skos:Concept, zbwext:Descriptor ;
  skos:altLabel "Marketing research"@en, "Absatzforschung"@de ;
  skos:broader <http://zbw.eu/stw/thsys/70874>, <http://zbw.eu/stw/thsys/70292>, <http://zbw.eu/stw/descriptor/16554-5> ;
  dc:isPartOf <http://zbw.eu/stw> ;
  skos:related <http://zbw.eu/stw/descriptor/13383-0>, <http://zbw.eu/stw/descriptor/19121-0>, <http://zbw.eu/stw/descriptor/12766-3> ;
  skos:relatedMatch gnd:4274208-0, gnd:4200055-5 .

<http://zbw.eu/stw/descriptor/30002-6>
  rdfs:label "Marktanalyse"@de, "Market analysis"@en, "Marktprognose"@de, "Marktbeobachtung"@de ;
  skos:prefLabel "Marktanalyse"@de, "Market analysis"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4161287-5
  rdfs:label "Imageforschung"@de, "Imageanalyse"@de ;
  skos:prefLabel "Imageforschung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4151419-1
  rdfs:label "Einstellungsforschung"@de ;
  skos:prefLabel "Einstellungsforschung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

<http://zbw.eu/stw/thsys/70292>
  skos:prefLabel "B.07.06  Marktforschung"@de, "B.07.06  Market research"@en ;
  rdfs:label "Marktforschung"@de, "Market research"@en, "B.07.06  Market research"@en, "B.07.06  Marktforschung"@de ;
  a skos:Concept, zbwext:Thsys ;
  skos:narrower <http://zbw.eu/stw/descriptor/12774-4> ;
  skos:notation "B.07.06" .

gnd:4346294-7
  rdfs:label "Regionale Marktforschung"@de, "Regionalmarktforschung"@de ;
  skos:prefLabel "Regionale Marktforschung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

<http://zbw.eu/stw/descriptor/19121-0>
  rdfs:label "Marketingtheorie"@de, "Marketing theory"@en, "Marketingwissenschaft"@de ;
  skos:prefLabel "Marketingtheorie"@de, "Marketing theory"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12774-4> .

<http://eurovoc.europa.eu/895>
  rdfs:label "market research"@en, "market analysis"@en, "Marktanalyse"@de, "Marktforschung"@de ;
  skos:prefLabel "market research"@en, "Marktforschung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12774-4> .

<https://data.gesis.org/thesoz/concept_10051683>
  rdfs:label "market research"@en, "Marktforschung"@de ;
  skos:prefLabel "market research"@en, "Marktforschung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12774-4> .

<http://zbw.eu/stw/descriptor/10851-1>
  rdfs:label "Auslandsmarktinformation"@de, "Internationale Marktforschung"@de, "Exportmarktforschung"@de, "International marketing research"@en, "Auslandsmarktforschung"@de, "Außenhandelsinformation"@de, "Export market information"@en ;
  skos:broader <http://zbw.eu/stw/descriptor/12774-4> ;
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "International marketing research"@en, "Internationale Marktforschung"@de .

<http://zbw.eu/stw/descriptor/13383-0>
  skos:prefLabel "Meinungsforschung"@de, "Opinion poll"@en ;
  rdfs:label "Umfrageforschung"@de, "Einstellungsforschung"@de, "Demoskopie"@de, "Akzeptanzforschung"@de, "Bevölkerungsbefragung"@de, "Public opinion polling"@en, "Meinungsforschung"@de, "Opinion poll"@en, "Meinungsumfrage"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12774-4> .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

<http://zbw.eu/stw/descriptor/13485-6>
  rdfs:label "Kundenverkehrsanalyse"@de, "Customer analysis"@en, "Kundenanalyse"@de, "Kundenlaufstudie"@de, "Customer tracking"@en, "Kundenstrukturanalyse"@de ;
  skos:broader <http://zbw.eu/stw/descriptor/12774-4> ;
  a skos:Concept, zbwext:Descriptor ;
  skos:prefLabel "Customer analysis"@en, "Kundenanalyse"@de .

skos:narrowMatch
  rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
  skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has narrower match"@en .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

skos:broadMatch
  rdfs:subPropertyOf skos:mappingRelation, skos:broader ;
  skos:definition "skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has broader match"@en .

<http://zbw.eu/stw/descriptor/16554-5>
  rdfs:label "Sozialforschung"@de, "Social research"@en, "Empirische Sozialforschung"@de ;
  skos:prefLabel "Sozialforschung"@de, "Social research"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4168940-9
  rdfs:label "Marktforschungsinstitut"@de, "Marktforschungsunternehmen"@de, "Marktforschung / Unternehmen"@de ;
  skos:prefLabel "Marktforschungsinstitut"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4165039-6
  rdfs:label "Konkurrenzerkundung"@de, "Konkurrenzforschung"@de, "Konkurrenzuntersuchung"@de, "Competitive Intelligence"@de, "Wettbewerbsanalyse"@de, "Konkurrenzanalyse"@de ;
  skos:prefLabel "Konkurrenzanalyse"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .

gnd:4200055-5
  rdfs:label "Marketingforschung"@de, "Marketing research"@de, "Absatzforschung <Marketingforschung>"@de ;
  skos:prefLabel "Marketingforschung"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12774-4> ;
  skos:narrowMatch <http://zbw.eu/stw/descriptor/12774-4> ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4274208-0
  rdfs:label "Marktforscher"@de ;
  skos:prefLabel "Marktforscher"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12774-4> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<http://aims.fao.org/aos/agrovoc/c_4618>
  skos:prefLabel "market research"@en, "Marktforschung"@de ;
  rdfs:label "Marktstudie"@de, "market research"@en, "Marktanalyse"@de, "Marktforschung"@de, "market studies"@en, "market analysis"@en, "Markterhebung"@de, "market surveys"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4461741-0
  rdfs:label "Werbeforschung"@de ;
  skos:prefLabel "Werbeforschung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4168937-9
  rdfs:label "Marktbeobachtung"@de ;
  skos:prefLabel "Marktbeobachtung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4037630-8
  rdfs:label "Marktforschung"@de ;
  skos:prefLabel "Marktforschung"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4137412-5
  rdfs:label "Aktienmarktanalyse"@de ;
  skos:prefLabel "Aktienmarktanalyse"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

<http://zbw.eu/stw/thsys/70874>
  skos:prefLabel "W.21.02  Advertising industry and opinion polling"@en, "W.21.02  Werbewirtschaft und Meinungsforschung"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/12774-4> ;
  rdfs:label "W.21.02  Advertising industry and opinion polling"@en, "Advertising industry and opinion polling"@en, "Werbewirtschaft und Meinungsforschung"@de, "W.21.02  Werbewirtschaft und Meinungsforschung"@de ;
  a skos:Concept, zbwext:Thsys ;
  skos:notation "W.21.02" .

<http://dbpedia.org/resource/Market_research>
  rdfs:label "Marktforschung"@de, "Market research"@en ;
  skos:prefLabel "Marktforschung"@de, "Market research"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4198123-6
  rdfs:label "Marktpotential"@de, "Marktpotenzial"@de ;
  skos:prefLabel "Marktpotenzial"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

<http://zbw.eu/stw/descriptor/12766-3>
  rdfs:label "Absatzbereich"@de, "Absatzmarketing"@de, "Absatzwirtschaft"@de, "Marketing"@en, "Marketing"@de ;
  skos:prefLabel "Marketing"@de, "Marketing"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4168948-3
  rdfs:label "Markttest"@de ;
  skos:prefLabel "Markttest"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

gnd:4134942-8
  rdfs:label "Nachfrageermittlung"@de ;
  skos:prefLabel "Nachfrageermittlung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

gnd:4122894-7
  rdfs:label "Bedarfsforschung"@de ;
  skos:prefLabel "Bedarfsforschung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12774-4> .

skos:relatedMatch
  rdfs:subPropertyOf skos:related, skos:mappingRelation ;
  skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has related match"@en .

<http://zbw.eu/stw/descriptor/29232-6>
  rdfs:label "Web tracking"@en, "Web mining"@en, "Web-Controlling"@de, "Netnographie"@de, "Clickstream-Analyse"@de, "Web site traffic"@en, "Web analytics"@en, "Webanalyse"@de, "Webstatistik"@de, "Web-Monitoring"@de, "Logfile-Analyse"@de ;
  skos:prefLabel "Webanalyse"@de, "Web analytics"@en ;
  skos:broader <http://zbw.eu/stw/descriptor/12774-4> ;
  a skos:Concept, zbwext:Descriptor .