Affinity Marketing
label: Affinity-Marketing
broad match: Marketingmanagement

Marketingmanagement
type: Descriptor
type: Concept
narrower: Konditionen
narrower: Produktportfolio
narrower: Retourenmanagement
narrower: Betriebliche Preispolitik
narrower: Marketingcontrolling
narrower: Verkaufsförderung
narrower: Werbebotschaft
preferred label: Marketing management @en
label: Marketingkonzeption
label: Marketing implementation @en
label: Marketingstrategie
label: Marketing strategy @en
label: Marketing-Kommunikation
label: Marketing mix @en
label: Kommunikationspolitik im Marketing
label: Marketingpolitik
label: Market-orientated perspective @en
label: Marktorientierte Unternehmensführung
label: Marketingplanung
has narrower match: Affinity Marketing
has narrower match: Convenience-Strategie
has narrower match: Ambush Marketing
has narrower match: Positionierung <Marketing>
has narrower match: Distributionspolitik
has narrower match: Wachstumsstrategie
has narrower match: Push-Strategie
has narrower match: Pull-Strategie
has narrower match: Kommunikations-Mix
has narrower match: Angriffsstrategie
has related match: marketing communications
has related match: Kommunikationsstrategie
has related match: Absatzstrategie
has related match: Marketing mix
has related match: Marketing-Mix
has related match: Kommunikationspolitik
has related match: Marketingstrategie
has related match: Marketingkonzept
related: Absatzbereich
gvkppn: 091376319
is in scheme: Standard-Thesaurus Wirtschaft
is part of: Standard-Thesaurus Wirtschaft
broader: Marketingmanagement

Kommunikationspolitik

Marketingstrategie
label: marketing strategy @en
label: marketing strategies @en
has related match: Marketingmanagement

Marketing mix
label: marketing mix @en
label: 4P
label: Marketingmix
label: Marketing-Mix
has related match: Marketingmanagement

Kommunikationspolitik
label: promotion @en
label: marketing promotion @en
label: promotional @en
has related match: Marketingmanagement

Wachstumsstrategie
broad match: Marketingmanagement

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en

Betriebliche Preispolitik
label: Demand pricing @en
label: Pricing strategy @en
label: Preisbildung von Unternehmen
label: Pricing behaviour @en
label: Preisstrategie
label: Preismanagement
type: Concept
type: Descriptor
broader: Marketingmanagement

Distributionspolitik
broad match: Marketingmanagement

Standard-Thesaurus Wirtschaft
label: STW Thesaurus for Economics @en
type: Dataset
type: ConceptScheme

Marketing-Mix
has related match: Marketingmanagement

Marketing management

Verkaufsförderung
preferred label: Sales promotion @en
label: Absatzförderung
label: Merchandising @en
label: Consumer promotion @en
broader: Marketingmanagement
type: Concept
type: Descriptor

Werbebotschaft
label: Advertising planning @en
label: Werbestrategie
label: Werbeplanung
label: Advertising strategy @en
label: Werbekonzeption
label: Werbekampagne
broader: Marketingmanagement
type: Descriptor
type: Concept

Konditionen
preferred label: Terms and conditions @en
type: Descriptor
type: Concept
broader: Marketingmanagement
label: Zahlungsbedingungen
label: Terms of payment @en
label: Skonto

Descriptor
type: Class

has narrower match
sub property of: has narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en

Positionierung <Marketing>
label: Marktpositionierung
label: Marktposition
broad match: Marketingmanagement

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

Ambush Marketing
label: Ambush-Marketing
broad match: Marketingmanagement

marketing communications
has related match: Marketingmanagement

Marketingkonzept
label: Marketing / Konzeption
label: Marketingplanung
label: Marketingkonzeption
has related match: Marketingmanagement

Concept
type: Class

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning. @en
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en

Angriffsstrategie
label: Offensivstrategie
label: Offensive Strategie
broad match: Marketingmanagement

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning. @en
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree). @en

Produktportfolio
label: Product management @en
label: Produktpolitik
label: Product strategy @en
label: Product portfolio @en
label: Produktmanagement
type: Descriptor
type: Concept
broader: Marketingmanagement

Kommunikations-Mix
label: Unternehmen / Kommunikation-Mix
broad match: Marketingmanagement

alternative label
sub property of: label
definition: An alternative lexical label for a resource. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en

Convenience-Strategie
label: Convenience / Strategie
broad match: Marketingmanagement

Push-Strategie
broad match: Marketingmanagement

Marketingmanagement
label: marketing management @en

Marketingmanagement
label: Marketing management @en
label: B.07.01 Marketing management @en
label: B.07.01 Marketingmanagement
type: Thsys
type: Concept
notation: B.07.01
narrower: Marketingmanagement

Absatzbereich
label: Absatzmarketing
label: Absatzwirtschaft
label: Marketing
related: Marketingmanagement
type: Descriptor
type: Concept

Marketing-Management
label: Marketingmanagement

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en
comment: skos:related is disjoint with skos:broaderTransitive @en

Kommunikationsstrategie
has related match: Marketingmanagement

Marketingpolitik
label: marketing policy @en

Absatzstrategie
label: Marktstrategie
label: Marketingstrategie
has related match: Marketingmanagement

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes. @en

Marketingcontrolling
label: Marketing control @en
label: Markencontrolling
type: Descriptor
type: Concept
broader: Marketingmanagement

Retourenmanagement
label: Customer service @en
label: Kundenbetreuung
label: Kundendienst
label: Post-purchase marketing @en
label: Returns management @en
label: Kunden-Hotline
label: Kundenservice
label: Technischer Kundendienst
label: After-sales service @en
label: Nachkaufmarketing
label: After-Sales-Management
type: Descriptor
type: Concept
broader: Marketingmanagement

Pull-Strategie
broad match: Marketingmanagement