Affinity Marketing
Affinity-Marketing
Marketing management
Marketingmanagement
Marketingkonzeption
Marketing implementation
Marketingstrategie
Marketing strategy
Marketing-Kommunikation
Marketing mix
Kommunikationspolitik im Marketing
Marketingpolitik
Market-orientated perspective
Marktorientierte Unternehmensführung
Marketingplanung
Kommunikationspolitik
marketing strategy
marketing strategies
marketing mix
Marketingmix
Marketing-Mix
promotion
marketing promotion
promotional
Wachstumsstrategie
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Demand pricing
Pricing strategy
Betriebliche Preispolitik
Preisbildung von Unternehmen
Pricing behaviour
Preisstrategie
Preismanagement
Distributionspolitik
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Sales promotion
Verkaufsförderung
Absatzförderung
Merchandising
Consumer promotion
Advertising planning
Werbebotschaft
Werbestrategie
Werbeplanung
Advertising strategy
Werbekonzeption
Werbekampagne
Terms and conditions
Konditionen
Zahlungsbedingungen
Terms of payment
Skonto
Descriptor
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Positionierung <Marketing>
Marktpositionierung
Marktposition
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Ambush Marketing
Ambush-Marketing
marketing communications
Marketingkonzept
Marketing / Konzeption
Concept
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Angriffsstrategie
Offensivstrategie
Offensive Strategie
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Product management
Produktportfolio
Produktpolitik
Product strategy
Product portfolio
Produktmanagement
Kommunikations-Mix
Unternehmen / Kommunikation-Mix
An alternative lexical label for a resource.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
Convenience-Strategie
Convenience / Strategie
Push-Strategie
marketing management
B.07.01 Marketing management
B.07.01 Marketingmanagement
Absatzbereich
Absatzmarketing
Absatzwirtschaft
Marketing
Marketing-Management
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Kommunikationsstrategie
marketing policy
Absatzstrategie
Marktstrategie
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match
Marketingcontrolling
Marketing control
Markencontrolling
Retourenmanagement
Customer service
Kundenbetreuung
Kundendienst
Post-purchase marketing
Returns management
Kunden-Hotline
Kundenservice
Technischer Kundendienst
After-sales service
Nachkaufmarketing
After-Sales-Management
Pull-Strategie