@prefix gnd: <https://d-nb.info/gnd/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .

gnd:7614970-5
  rdfs:label "Affinity Marketing"@de, "Affinity-Marketing"@de ;
  skos:prefLabel "Affinity Marketing"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12770-5> .

<http://zbw.eu/stw/descriptor/12770-5>
  skos:exactMatch <https://data.gesis.org/thesoz/concept_10051666>, wd:Q1143466, gnd:4168907-0, <http://dbpedia.org/resource/Marketing_management>, gnd:4232471-3 ;
  a zbwext:Descriptor, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/12785-6>, <http://zbw.eu/stw/descriptor/12808-6>, <http://zbw.eu/stw/descriptor/12786-4>, <http://zbw.eu/stw/descriptor/12794-5>, <http://zbw.eu/stw/descriptor/29796-2>, <http://zbw.eu/stw/descriptor/12818-3>, <http://zbw.eu/stw/descriptor/12844-2> ;
  skos:prefLabel "Marketing management"@en, "Marketingmanagement"@de ;
  rdfs:label "Marketingkonzeption"@de, "Marketing implementation"@en, "Marketingmanagement"@de, "Marketingstrategie"@de, "Marketing strategy"@en, "Marketing management"@en, "Marketing-Kommunikation"@de, "Marketing mix"@en, "Kommunikationspolitik im Marketing"@de, "Marketingpolitik"@de, "Market-orientated perspective"@en, "Marktorientierte Unternehmensführung"@de, "Marketingplanung"@de ;
  skos:narrowMatch gnd:7614970-5, gnd:7585721-2, gnd:7634994-9, gnd:4503311-0, gnd:4113325-0, gnd:4520586-3, gnd:4314624-7, gnd:4314622-3, gnd:4218367-4, gnd:4391587-5 ;
  skos:altLabel "Marketing strategy"@en, "Kommunikationspolitik im Marketing"@de, "Marketing mix"@en, "Marketing implementation"@en, "Marketingpolitik"@de, "Marketingplanung"@de, "Market-orientated perspective"@en, "Marketing-Kommunikation"@de, "Marketingkonzeption"@de, "Marktorientierte Unternehmensführung"@de, "Marketingstrategie"@de ;
  skos:relatedMatch wd:Q2350449, gnd:4201794-4, gnd:4120697-6, wd:Q193959, gnd:4168908-2, wd:Q353163, wd:Q1363963, gnd:4120696-4 ;
  skos:related <http://zbw.eu/stw/descriptor/12766-3> ;
  ns0:gvkppn "091376319" ;
  skos:inScheme <http://zbw.eu/stw> ;
  dc:isPartOf <http://zbw.eu/stw> ;
  skos:broader <http://zbw.eu/stw/thsys/191500> .

gnd:4232471-3
  rdfs:label "Kommunikationspolitik"@de ;
  skos:prefLabel "Kommunikationspolitik"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12770-5> .

wd:Q1363963
  rdfs:label "marketing strategy"@en, "marketing strategies"@en, "Marketingstrategie"@de ;
  skos:prefLabel "marketing strategy"@en, "Marketingstrategie"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12770-5> .

wd:Q193959
  rdfs:label "marketing mix"@en, "Marketing mix"@de, "4P"@de, "Marketingmix"@de, "Marketing-Mix"@de ;
  skos:prefLabel "marketing mix"@en, "Marketing-Mix"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12770-5> .

wd:Q353163
  rdfs:label "promotion"@en, "marketing promotion"@en, "promotional"@en, "Kommunikationspolitik"@de ;
  skos:prefLabel "promotion"@en, "Kommunikationspolitik"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12770-5> .

gnd:4520586-3
  rdfs:label "Wachstumsstrategie"@de ;
  skos:prefLabel "Wachstumsstrategie"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12770-5> .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

<http://zbw.eu/stw/descriptor/12794-5>
  rdfs:label "Demand pricing"@en, "Pricing strategy"@en, "Betriebliche Preispolitik"@de, "Preisbildung von Unternehmen"@de, "Pricing behaviour"@en, "Preisstrategie"@de, "Preismanagement"@de ;
  skos:prefLabel "Preismanagement"@de, "Pricing strategy"@en ;
  a skos:Concept, zbwext:Descriptor ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> .

gnd:4113325-0
  rdfs:label "Distributionspolitik"@de ;
  skos:prefLabel "Distributionspolitik"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12770-5> .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

gnd:4168908-2
  rdfs:label "Marketing-Mix"@de ;
  skos:prefLabel "Marketing-Mix"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12770-5> .

<http://dbpedia.org/resource/Marketing_management>
  rdfs:label "Marketing management"@en ;
  skos:prefLabel "Marketing management"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12770-5> .

<http://zbw.eu/stw/descriptor/12818-3>
  skos:prefLabel "Sales promotion"@en, "Verkaufsförderung"@de ;
  rdfs:label "Absatzförderung"@de, "Sales promotion"@en, "Verkaufsförderung"@de, "Merchandising"@en, "Consumer promotion"@en ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> ;
  a skos:Concept, zbwext:Descriptor .

<http://zbw.eu/stw/descriptor/12844-2>
  rdfs:label "Advertising planning"@en, "Werbebotschaft"@de, "Werbestrategie"@de, "Werbeplanung"@de, "Advertising strategy"@en, "Werbekonzeption"@de, "Werbekampagne"@de ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> ;
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Werbeplanung"@de, "Advertising planning"@en .

<http://zbw.eu/stw/descriptor/12785-6>
  skos:prefLabel "Terms and conditions"@en, "Konditionen"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> ;
  rdfs:label "Zahlungsbedingungen"@de, "Terms of payment"@en, "Skonto"@de, "Konditionen"@de, "Terms and conditions"@en .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

skos:narrowMatch
  rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
  skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has narrower match"@en .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

gnd:4503311-0
  rdfs:label "Positionierung <Marketing>"@de, "Marktpositionierung"@de, "Marktposition"@de ;
  skos:prefLabel "Positionierung <Marketing>"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12770-5> .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

gnd:7634994-9
  rdfs:label "Ambush Marketing"@de, "Ambush-Marketing"@de ;
  skos:prefLabel "Ambush Marketing"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12770-5> .

wd:Q2350449
  rdfs:label "marketing communications"@en ;
  skos:prefLabel "marketing communications"@en ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12770-5> .

gnd:4120696-4
  rdfs:label "Marketingkonzept"@de, "Marketing / Konzeption"@de, "Marketingplanung"@de, "Marketingkonzeption"@de ;
  skos:prefLabel "Marketingkonzept"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12770-5> .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

gnd:4391587-5
  rdfs:label "Angriffsstrategie"@de, "Offensivstrategie"@de, "Offensive Strategie"@de ;
  skos:prefLabel "Angriffsstrategie"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12770-5> .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .

<http://zbw.eu/stw/descriptor/12808-6>
  rdfs:label "Product management"@en, "Produktportfolio"@de, "Produktpolitik"@de, "Product strategy"@en, "Product portfolio"@en, "Produktmanagement"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> ;
  skos:prefLabel "Produktmanagement"@de, "Product management"@en .

gnd:4218367-4
  rdfs:label "Kommunikations-Mix"@de, "Unternehmen / Kommunikation-Mix"@de ;
  skos:prefLabel "Kommunikations-Mix"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12770-5> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

gnd:7585721-2
  rdfs:label "Convenience-Strategie"@de, "Convenience / Strategie"@de ;
  skos:prefLabel "Convenience-Strategie"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12770-5> .

gnd:4314624-7
  rdfs:label "Push-Strategie"@de ;
  skos:prefLabel "Push-Strategie"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12770-5> .

wd:Q1143466
  rdfs:label "marketing management"@en, "Marketingmanagement"@de ;
  skos:prefLabel "marketing management"@en, "Marketingmanagement"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12770-5> .

<http://zbw.eu/stw/thsys/191500>
  rdfs:label "Marketingmanagement"@de, "Marketing management"@en, "B.07.01  Marketing management"@en, "B.07.01  Marketingmanagement"@de ;
  a zbwext:Thsys, skos:Concept ;
  skos:prefLabel "B.07.01  Marketing management"@en, "B.07.01  Marketingmanagement"@de ;
  skos:notation "B.07.01" ;
  skos:narrower <http://zbw.eu/stw/descriptor/12770-5> .

<http://zbw.eu/stw/descriptor/12766-3>
  rdfs:label "Absatzbereich"@de, "Absatzmarketing"@de, "Absatzwirtschaft"@de, "Marketing"@en, "Marketing"@de ;
  skos:prefLabel "Marketing"@de, "Marketing"@en ;
  skos:related <http://zbw.eu/stw/descriptor/12770-5> ;
  a zbwext:Descriptor, skos:Concept .

gnd:4168907-0
  rdfs:label "Marketing-Management"@de, "Marketingmanagement"@de ;
  skos:prefLabel "Marketingmanagement"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12770-5> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

gnd:4201794-4
  rdfs:label "Kommunikationsstrategie"@de ;
  skos:prefLabel "Kommunikationsstrategie"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12770-5> .

<https://data.gesis.org/thesoz/concept_10051666>
  rdfs:label "marketing policy"@en, "Marketingpolitik"@de ;
  skos:prefLabel "marketing policy"@en, "Marketingpolitik"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12770-5> .

gnd:4120697-6
  rdfs:label "Absatzstrategie"@de, "Marktstrategie"@de, "Marketingstrategie"@de ;
  skos:prefLabel "Marketingstrategie"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12770-5> .

skos:relatedMatch
  rdfs:subPropertyOf skos:related, skos:mappingRelation ;
  skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has related match"@en .

<http://zbw.eu/stw/descriptor/29796-2>
  rdfs:label "Marketingcontrolling"@de, "Marketing control"@en, "Markencontrolling"@de ;
  skos:prefLabel "Marketingcontrolling"@de, "Marketing control"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> .

<http://zbw.eu/stw/descriptor/12786-4>
  rdfs:label "Retourenmanagement"@de, "Customer service"@en, "Kundenbetreuung"@de, "Kundendienst"@de, "Post-purchase marketing"@en, "Returns management"@en, "Kunden-Hotline"@de, "Kundenservice"@de, "Technischer Kundendienst"@de, "After-sales service"@en, "Nachkaufmarketing"@de, "After-Sales-Management"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> ;
  skos:prefLabel "Customer service"@en, "Kundenservice"@de .

gnd:4314622-3
  rdfs:label "Pull-Strategie"@de ;
  skos:prefLabel "Pull-Strategie"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/12770-5> .