Computer-assisted marketing
preferred label: IT-gestütztes Marketing @de
has narrower match: Database-Marketing
has narrower match: Adressverwaltung
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
related: Customer data
related: Sales information system
broader: Corporate information systems
broader: Computerized method
broader: Marketing management
broader: Marketing
label: Marketing-Informationssystem @de
label: Marketing information system
is in scheme: STW Thesaurus for Economics
gvkppn: 091376300

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

Marketing
narrower: Computer-assisted marketing
label: Absatzbereich @de
label: Absatzmarketing @de
label: Absatzwirtschaft @de
type: Descriptor
type: Concept

Corporate information systems
label: Betriebliche Anwendungssysteme @de
label: B.09.03 Corporate information systems
label: B.09.03 Betriebliche Anwendungssysteme @de
type: Concept
type: Thsys
narrower: Computer-assisted marketing
notation: B.09.03

marketing information system
label: IT-gestütztes Marketing @de
label: Marketing-Informationssystem @de
label: Marketing information system

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Computerized method
label: Computerunterstütztes Verfahren @de
label: Rechnerunterstützung @de
label: Computeranwendung @de
label: Computergestützte Methode @de
label: Computerunterstützung @de
label: Elektronisches Verfahren @de
label: Computergestütztes Verfahren @de
label: Computerization
narrower: Computer-assisted marketing
type: Concept
type: Descriptor

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

Marketinginformationssystem
label: Informationssystem / Marketing @de
label: MAIS <Marketing-Informationssystem> @de
label: Marketing / Informationssystem @de

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

Marketing management
label: Marketingmanagement @de
label: B.07.01 Marketing management
label: B.07.01 Marketingmanagement @de
type: Thsys
type: Concept
notation: B.07.01
narrower: Computer-assisted marketing

Customer data
type: Descriptor
type: Concept
preferred label: Kundendaten @de
related: Computer-assisted marketing
label: Kundeninformationssystem @de
label: Database marketing
label: Kunden-Informationssystem @de
label: Kundendatenbank @de

Marketing information system

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

STW Thesaurus for Economics
label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Sales information system
preferred label: Vertriebs-Informationssystem @de
type: Descriptor
type: Concept
label: Sales force automation system
label: CAS (Computer-aided selling) @de
label: Computer-aided selling
label: SFA system
label: CRM-System @de
label: VIS (Vertriebsinformationssystem) @de
label: SFAS (Sales force automation system)
related: Computer-assisted marketing

Concept
type: Class

Database-Marketing
label: Data base marketing @de
label: Database marketing @de
broad match: Computer-assisted marketing

Adressverwaltung
label: Adressenverwaltung @de
label: Anschrift / Datenverwaltung @de
label: Adresse / Datenverwaltung @de
broad match: Computer-assisted marketing