@prefix skos: . @prefix wd: . @prefix gnd: . @prefix zbwext: . @prefix dc: . @prefix rdfs: . @prefix ns0: . @prefix owl: . @prefix void: . skos:exactMatch , wd:Q1165493, gnd:4140243-1 ; skos:prefLabel "Computer-assisted marketing"@en, "IT-gestütztes Marketing"@de ; skos:narrowMatch gnd:4263308-4, gnd:4237233-1 ; a skos:Concept, zbwext:Descriptor ; dc:isPartOf ; skos:related , ; skos:broader , , , ; skos:altLabel "Marketing-Informationssystem"@de, "Marketing information system"@en ; rdfs:label "Marketing-Informationssystem"@de, "IT-gestütztes Marketing"@de, "Marketing information system"@en, "Computer-assisted marketing"@en ; skos:inScheme ; ns0:gvkppn "091376300" . skos:narrowMatch rdfs:subPropertyOf skos:narrower, skos:mappingRelation ; skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has narrower match"@en . skos:narrower ; rdfs:label "Absatzbereich"@de, "Absatzmarketing"@de, "Absatzwirtschaft"@de, "Marketing"@en, "Marketing"@de ; skos:prefLabel "Marketing"@de, "Marketing"@en ; a zbwext:Descriptor, skos:Concept . rdfs:label "Corporate information systems"@en, "Betriebliche Anwendungssysteme"@de, "B.09.03 Corporate information systems"@en, "B.09.03 Betriebliche Anwendungssysteme"@de ; skos:prefLabel "B.09.03 Betriebliche Anwendungssysteme"@de, "B.09.03 Corporate information systems"@en ; a skos:Concept, zbwext:Thsys ; skos:narrower ; skos:notation "B.09.03" . wd:Q1165493 rdfs:label "marketing information system"@en, "IT-gestütztes Marketing"@de, "Marketing-Informationssystem"@de, "Marketing information system"@en ; skos:prefLabel "marketing information system"@en, "Marketing-Informationssystem"@de ; skos:exactMatch . skos:broader rdfs:subPropertyOf skos:broaderTransitive ; skos:definition "Relates a concept to a concept that is more general in meaning."@en ; rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ; rdfs:label "has broader"@en . rdfs:label "Computerunterstütztes Verfahren"@de, "Rechnerunterstützung"@de, "Computeranwendung"@de, "Computergestützte Methode"@de, "Computerized method"@en, "Computerunterstützung"@de, "Elektronisches Verfahren"@de, "Computergestütztes Verfahren"@de, "Computerization"@en ; skos:narrower ; skos:prefLabel "Computerunterstützung"@de, "Computerized method"@en ; a skos:Concept, zbwext:Descriptor . skos:altLabel rdfs:subPropertyOf rdfs:label ; skos:definition "An alternative lexical label for a resource."@en ; rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ; rdfs:label "alternative label"@en . gnd:4140243-1 rdfs:label "Marketinginformationssystem"@de, "Informationssystem / Marketing"@de, "MAIS "@de, "Marketing / Informationssystem"@de ; skos:prefLabel "Marketinginformationssystem"@de ; skos:exactMatch . skos:prefLabel rdfs:subPropertyOf rdfs:label ; skos:definition "The preferred lexical label for a resource, in a given language."@en ; rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ; rdfs:label "preferred label"@en . skos:exactMatch rdfs:subPropertyOf skos:closeMatch ; skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ; rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ; rdfs:label "has exact match"@en . rdfs:label "Marketingmanagement"@de, "Marketing management"@en, "B.07.01 Marketing management"@en, "B.07.01 Marketingmanagement"@de ; a zbwext:Thsys, skos:Concept ; skos:prefLabel "B.07.01 Marketing management"@en, "B.07.01 Marketingmanagement"@de ; skos:notation "B.07.01" ; skos:narrower . a zbwext:Descriptor, skos:Concept ; skos:prefLabel "Customer data"@en, "Kundendaten"@de ; skos:related ; rdfs:label "Kundendaten"@de, "Kundeninformationssystem"@de, "Database marketing"@en, "Customer data"@en, "Kunden-Informationssystem"@de, "Kundendatenbank"@de . rdfs:label "Marketing information system"@en ; skos:prefLabel "Marketing information system"@en ; skos:exactMatch . skos:related rdfs:subPropertyOf skos:semanticRelation ; skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ; rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ; rdfs:label "has related"@en . zbwext:Descriptor rdfs:label "Descriptor"@en ; a owl:Class . skos:inScheme skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ; rdfs:label "is in scheme"@en . rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; a void:Dataset, skos:ConceptScheme . skos:prefLabel "Vertriebs-Informationssystem"@de, "Sales information system"@en ; a zbwext:Descriptor, skos:Concept ; rdfs:label "Sales force automation system"@en, "CAS (Computer-aided selling)"@de, "Sales information system"@en, "Computer-aided selling"@en, "SFA system"@en, "CRM-System"@de, "Vertriebs-Informationssystem"@de, "VIS (Vertriebsinformationssystem)"@de, "SFAS (Sales force automation system)"@en ; skos:related . skos:Concept rdfs:label "Concept"@en ; a owl:Class . gnd:4263308-4 rdfs:label "Database-Marketing"@de, "Data base marketing"@de, "Database marketing"@de ; skos:prefLabel "Database-Marketing"@de ; skos:broadMatch . gnd:4237233-1 rdfs:label "Adressverwaltung"@de, "Adressenverwaltung"@de, "Anschrift / Datenverwaltung"@de, "Adresse / Datenverwaltung"@de ; skos:prefLabel "Adressverwaltung"@de ; skos:broadMatch .