Computer-assisted marketing
IT-gestütztes Marketing
Marketing-Informationssystem
Marketing information system
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
Absatzbereich
Absatzmarketing
Absatzwirtschaft
Marketing
Corporate information systems
Betriebliche Anwendungssysteme
B.09.03 Corporate information systems
B.09.03 Betriebliche Anwendungssysteme
marketing information system
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Computerunterstütztes Verfahren
Rechnerunterstützung
Computeranwendung
Computergestützte Methode
Computerized method
Computerunterstützung
Elektronisches Verfahren
Computergestütztes Verfahren
Computerization
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
Marketinginformationssystem
Informationssystem / Marketing
MAIS <Marketing-Informationssystem>
Marketing / Informationssystem
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Marketingmanagement
Marketing management
B.07.01 Marketing management
B.07.01 Marketingmanagement
Customer data
Kundendaten
Kundeninformationssystem
Database marketing
Kunden-Informationssystem
Kundendatenbank
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Descriptor
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Vertriebs-Informationssystem
Sales information system
Sales force automation system
CAS (Computer-aided selling)
Computer-aided selling
SFA system
CRM-System
VIS (Vertriebsinformationssystem)
SFAS (Sales force automation system)
Concept
Database-Marketing
Data base marketing
Adressverwaltung
Adressenverwaltung
Anschrift / Datenverwaltung
Adresse / Datenverwaltung