@prefix rdfs: . @prefix skos: . @prefix zbwext: . @prefix gnd: . @prefix void: . @prefix owl: . @prefix wd: . @prefix dc: . @prefix ns0: . rdfs:label "Marketing"@en, "Marketing"@de ; skos:prefLabel "Marketing"@en, "Marketing"@de ; skos:exactMatch . rdfs:label "Marktforschung"@de, "Market research"@en, "Marketing research"@en, "Absatzforschung"@de ; skos:prefLabel "Marktforschung"@de, "Market research"@en ; a zbwext:Descriptor, skos:Concept ; skos:related . gnd:4134049-8 rdfs:label "Produktmarketing"@de ; skos:prefLabel "Produktmarketing"@de ; skos:broadMatch . rdfs:label "Marketingstrategie"@de, "Marketingpolitik"@de, "Market-orientated perspective"@en, "Marktorientierte Unternehmensführung"@de, "Marketing management"@en, "Marketing-Kommunikation"@de, "Marketing implementation"@en, "Marketing mix"@en, "Kommunikationspolitik im Marketing"@de, "Marketingmanagement"@de, "Marketingkonzeption"@de, "Marketing strategy"@en, "Marketingplanung"@de ; skos:prefLabel "Marketingmanagement"@de, "Marketing management"@en ; a skos:Concept, zbwext:Descriptor ; skos:related . skos:closeMatch rdfs:subPropertyOf skos:mappingRelation ; skos:definition "skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of \"compound errors\" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property."@en ; rdfs:label "has close match"@en . gnd:4197169-3 rdfs:label "Marketingberater"@de, "Marketing / Berater"@de ; skos:prefLabel "Marketingberater"@de ; skos:relatedMatch . gnd:4285642-5 rdfs:label "Internal marketing"@de, "Innerbetriebliches Marketing"@de, "Betriebsinternes Marketing"@de, "Unternehmen / Internes Marketing"@de, "Interner Markt"@de, "Internes Marketing"@de ; skos:prefLabel "Internes Marketing"@de ; skos:broadMatch . skos:exactMatch rdfs:subPropertyOf skos:closeMatch ; skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ; rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ; rdfs:label "has exact match"@en . rdfs:label "Inverkehrbringen"@de, "Marketing"@de, "Absatzstruktur"@de, "Absatzpolitik"@de, "marketing"@en, "Vermarktung"@de, "marketing campaign"@en, "marketing policy"@en, "Absatz"@de, "marketing structure"@en ; skos:prefLabel "Marketing"@de, "marketing"@en ; skos:exactMatch . rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; a void:Dataset, skos:ConceptScheme . rdfs:label "Marketingtheorie"@de, "Marketing theory"@en, "Marketingwissenschaft"@de ; skos:prefLabel "Marketingtheorie"@de, "Marketing theory"@en ; a zbwext:Descriptor, skos:Concept ; skos:related . gnd:7665726-7 rdfs:label "Geomarketing"@de ; skos:prefLabel "Geomarketing"@de ; skos:broadMatch . zbwext:Descriptor rdfs:label "Descriptor"@en ; a owl:Class . wd:Q331829 rdfs:label "branch of Distributive trades"@en, "Absatzwirtschaft"@de ; skos:prefLabel "branch of Distributive trades"@en, "Absatzwirtschaft"@de ; skos:broadMatch . rdfs:label "marketing instrument"@en, "Marketinginstrument"@de ; skos:prefLabel "marketing instrument"@en, "Marketinginstrument"@de ; skos:broadMatch . gnd:4141093-2 rdfs:label "Absatzmethode"@de, "Absatztechnik"@de ; skos:prefLabel "Absatzmethode"@de ; skos:broadMatch . rdfs:label "Online-Marketing"@de, "Suchmaschinenmarketing"@de, "Bannerwerbung"@de, "E-Branding"@de, "Internet marketing"@en, "Online-Targeting"@de, "Search engine marketing"@en, "Online-Werbung"@de, "Internet advertising"@en, "Online advertising"@en, "E-branding"@en, "Web-Marketing"@de, "Internet-Werbung"@de, "Internet-Marketing"@de, "Digital marketing"@en, "Social media marketing"@en, "Online marketing"@en, "Banner advertising"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader ; skos:prefLabel "Online-Marketing"@de, "Internet marketing"@en . skos:narrowMatch rdfs:subPropertyOf skos:narrower, skos:mappingRelation ; skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has narrower match"@en . rdfs:label "Telefonmarketing"@de, "Direktwerbung"@de, "Direct marketing"@en, "Dialogmarketing"@de, "Direct mailing"@en, "Direktmarketing"@de, "Direct advertising"@en, "Personalisierte Werbung"@de, "Direct-to-consumer advertising"@en, "Personalized advertising"@en, "Direct mail"@en ; skos:broader ; skos:prefLabel "Direktmarketing"@de, "Direct marketing"@en ; a zbwext:Descriptor, skos:Concept . skos:prefLabel "Beziehungsmarketing"@de, "Relationship marketing"@en ; rdfs:label "Customer orientation"@en, "Relationship marketing"@en, "Kundennähe"@de, "Beziehungsmarketing"@de, "Beziehungsmanagement"@de, "CRM (Customer Relationship Management)"@en, "Customer relationship management"@en, "Customer experience management"@en, "Customer engagement"@en, "Customer relationship"@en, "Kundenbeziehungen"@de, "Kundenorientierung"@de, "Kundenmanagement"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . skos:prefLabel rdfs:subPropertyOf rdfs:label ; skos:definition "The preferred lexical label for a resource, in a given language."@en ; rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ; rdfs:label "preferred label"@en . rdfs:label "Demarketing"@en, "Demarketing"@de, "Reduktionsmarketing"@de ; skos:prefLabel "Demarketing"@en, "Demarketing"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "IT-gestütztes Marketing"@de, "Computer-assisted marketing"@en, "Marketing-Informationssystem"@de, "Marketing information system"@en ; skos:prefLabel "IT-gestütztes Marketing"@de, "Computer-assisted marketing"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "social marketing"@en, "marketing"@en, "Sozialmarketing"@de, "Marketing"@de ; skos:prefLabel "marketing"@en, "Marketing"@de ; skos:exactMatch . skos:inScheme skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ; rdfs:label "is in scheme"@en . gnd:4152807-4 rdfs:label "Erlösplanung"@de ; skos:prefLabel "Erlösplanung"@de ; skos:broadMatch . rdfs:label "Influencer"@en, "Influencer"@de ; skos:prefLabel "Influencer"@en, "Influencer"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . gnd:4121857-7 rdfs:label "Vermarktung"@de ; skos:prefLabel "Vermarktung"@de ; skos:relatedMatch . gnd:4192084-3 rdfs:label "Marketingberatung"@de, "Marketing / Beratung"@de ; skos:prefLabel "Marketingberatung"@de ; skos:closeMatch . a zbwext:Descriptor, skos:Concept ; rdfs:label "Marketing für öffentliche Institutionen"@de, "Public sector marketing"@en, "Sozio-Marketing"@de, "Verwaltungsmarketing"@de, "Nonprofit-Marketing"@de, "Non-profit marketing"@en, "Öffentliches Marketing"@de, "Nonprofit marketing"@en, "Sozialmarketing"@de ; skos:prefLabel "Nonprofit-Marketing"@de, "Nonprofit marketing"@en ; skos:broader . rdfs:label "Global marketing"@en, "Globales Marketing"@de, "Internationaler Vertrieb"@de, "International advertising"@en, "International marketing"@en, "Globalmarketing"@de, "Multinationales Marketing"@de, "Internationale Werbung"@de, "Internationaler Absatz"@de, "Internationales Marketing"@de, "Exportmarketing"@de ; skos:prefLabel "Internationales Marketing"@de, "International marketing"@en ; a skos:Concept, zbwext:Descriptor ; skos:broader . skos:prefLabel "B.07 Marketing"@de, "B.07 Marketing"@en ; rdfs:label "B.07 Marketing"@de, "B.07 Marketing"@en, "Marketing"@de, "Marketing"@en ; a zbwext:Thsys, skos:Concept ; skos:narrower ; skos:notation "B.07" . skos:Concept rdfs:label "Concept"@en ; a owl:Class . skos:broader rdfs:subPropertyOf skos:broaderTransitive ; skos:definition "Relates a concept to a concept that is more general in meaning."@en ; rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ; rdfs:label "has broader"@en . gnd:7595114-9 rdfs:label "Individualmarketing"@de, "Individual Marketing"@de ; skos:prefLabel "Individualmarketing"@de ; skos:broadMatch . a zbwext:Descriptor, skos:Concept ; rdfs:label "Selfmarketing"@en, "Personal Branding"@de, "Personal branding"@en, "Selbstvermarktung"@de, "Self-marketing"@en ; skos:broader ; skos:prefLabel "Personal Branding"@de, "Personal branding"@en . gnd:4392653-8 rdfs:label "MARKUS "@de ; skos:prefLabel "MARKUS "@de ; skos:broadMatch . skos:narrower rdfs:subPropertyOf skos:narrowerTransitive ; skos:definition "Relates a concept to a concept that is more specific in meaning."@en ; rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ; rdfs:label "has narrower"@en . skos:altLabel rdfs:subPropertyOf rdfs:label ; skos:definition "An alternative lexical label for a resource."@en ; rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ; rdfs:label "alternative label"@en . rdfs:label "Verkauf"@de, "Selling"@en, "Sales management"@en ; skos:prefLabel "Verkauf"@de, "Selling"@en ; a zbwext:Descriptor, skos:Concept ; skos:related . gnd:4214539-9 rdfs:label "Marketinginstrument"@de, "Marketingpolitisches Instrument"@de, "Marketing / Instrument"@de ; skos:prefLabel "Marketinginstrument"@de ; skos:broadMatch . rdfs:label "marketing"@en, "Marketing"@de ; skos:prefLabel "marketing"@en, "Marketing"@de ; skos:exactMatch . gnd:4037589-4 skos:prefLabel "Marketing"@de ; rdfs:label "Verbrauchsgütermarketing"@de, "Absatzplanung"@de, "Absatzwirtschaft"@de, "Marketing"@de, "Verkaufsplanung"@de, "Absatzpolitik"@de, "Verbrauchsgut / Marketing"@de, "Marketingpolitik"@de, "Konsumgütermarketing"@de ; skos:exactMatch . gnd:4314624-7 rdfs:label "Push-Strategie"@de ; skos:prefLabel "Push-Strategie"@de ; skos:broadMatch . rdfs:label "media planning"@en, "Intermediavergleich"@de, "intermedia comparison"@en, "media-mix"@en, "Media-Mix"@de, "Mediaplanung"@de ; skos:prefLabel "media planning"@en, "Mediaplanung"@de ; skos:broadMatch . wd:Q39809 rdfs:label "public relations"@en, "publicity"@en, "Marketingpolitiken"@de, "Absatzwesen"@de, "sales"@en, "Marketing"@de, "communications"@en, "promotion"@en, "mktg"@en, "PR"@en, "marketing"@en ; skos:prefLabel "marketing"@en, "Marketing"@de ; skos:exactMatch . skos:prefLabel "Marketing"@de, "Marketing"@en ; rdfs:label "Marketing"@en, "Marketing"@de, "Absatzwirtschaft"@de, "Absatzbereich"@de, "Absatzmarketing"@de ; skos:narrowMatch gnd:4288538-3, gnd:4392653-8, gnd:4141093-2, gnd:4168907-0, gnd:4285642-5, wd:Q331829, , gnd:4314622-3, gnd:4214539-9, gnd:4314624-7, gnd:7595114-9, gnd:4152807-4, , gnd:7665726-7, gnd:4134049-8 ; a skos:Concept, zbwext:Descriptor ; skos:narrower , , , , , , , , ; skos:closeMatch gnd:4192084-3 ; skos:exactMatch wd:Q39809, , , , gnd:4037589-4, ; skos:broader ; dc:isPartOf ; skos:related , , , , ; skos:relatedMatch gnd:4121857-7, gnd:4197169-3 ; skos:altLabel "Absatzwirtschaft"@de, "Absatzbereich"@de, "Absatzmarketing"@de ; ns0:gvkppn "091376297" ; skos:inScheme . gnd:4168907-0 rdfs:label "Marketing-Management"@de, "Marketingmanagement"@de ; skos:prefLabel "Marketingmanagement"@de ; skos:broadMatch . skos:related rdfs:subPropertyOf skos:semanticRelation ; skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ; rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ; rdfs:label "has related"@en . gnd:4288538-3 rdfs:label "Metamarketing"@de ; skos:prefLabel "Metamarketing"@de ; skos:broadMatch . rdfs:label "Internal marketing"@en, "Personalmarktforschung"@de, "Personalmarketing"@de, "Human resources marketing"@en, "HR marketing"@en, "Arbeitgebermarke"@de, "Internes Marketing"@de, "Employer attractiveness"@en, "Personalwerbung"@de, "Employer branding"@en, "Arbeitgeberattraktivität"@de ; skos:prefLabel "HR marketing"@en, "Personalmarketing"@de ; a zbwext:Descriptor, skos:Concept ; skos:related . skos:relatedMatch rdfs:subPropertyOf skos:related, skos:mappingRelation ; skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has related match"@en . gnd:4314622-3 rdfs:label "Pull-Strategie"@de ; skos:prefLabel "Pull-Strategie"@de ; skos:broadMatch .