@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

<http://zbw.eu/stw/descriptor/12108-6>
  rdfs:label "Organizational identity"@en, "Corporate identity"@en, "Organisationskultur"@de, "Leitbild des Betriebs"@de, "Mission statement"@en, "Corporate culture"@en, "Unternehmensphilosophie"@de, "Unternehmensleitbild"@de, "Unternehmenskultur"@de, "Organizational culture"@en, "Managementphilosophie"@de, "Company culture"@en, "Organisational culture"@en, "Unternehmensidentität"@de ;
  skos:prefLabel "Unternehmenskultur"@de, "Corporate culture"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12075-2> .

<http://zbw.eu/stw/descriptor/12075-2>
  skos:broader <http://zbw.eu/stw/thsys/73384>, <http://zbw.eu/stw/descriptor/19758-2>, <http://zbw.eu/stw/thsys/70485> ;
  skos:related <http://zbw.eu/stw/descriptor/19007-5>, <http://zbw.eu/stw/descriptor/19835-3>, <http://zbw.eu/stw/descriptor/12775-2>, <http://zbw.eu/stw/descriptor/12108-6>, <http://zbw.eu/stw/descriptor/12806-3> ;
  rdfs:label "Corporate image"@en, "Unternehmensimage"@de, "Firm reputation"@en, "Firmenimage"@de, "Company reputation"@en, "Corporate reputation"@en, "Reputation von Unternehmen"@de ;
  dc:isPartOf <http://zbw.eu/stw> ;
  ns0:gvkppn "091360102" ;
  skos:altLabel "Company reputation"@en, "Unternehmensimage"@de, "Corporate image"@en, "Firm reputation"@en, "Reputation von Unternehmen"@de ;
  a skos:Concept, zbwext:Descriptor ;
  skos:relatedMatch gnd:4124979-3, gnd:4343856-8 ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:exactMatch wd:Q111079495 ;
  skos:prefLabel "Corporate reputation"@en, "Firmenimage"@de .

gnd:4343856-8
  rdfs:label "Imagepolitik"@de ;
  skos:prefLabel "Imagepolitik"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12075-2> .

gnd:4124979-3
  rdfs:label "Firmenzeichen"@de, "Logo <Firmenzeichen>"@de, "Markenlogo"@de ;
  skos:prefLabel "Firmenzeichen"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/12075-2> .

<http://zbw.eu/stw/descriptor/12775-2>
  rdfs:label "Business communication"@en, "Imagepflege"@de, "PR (Public Relations)"@en, "Corporate communications"@en, "Betriebliche Informationspolitik"@de, "Wirtschaftskommunikation"@de, "Corporate communication"@en, "Öffentlichkeitsarbeit"@de, "Public relations"@en ;
  skos:prefLabel "Öffentlichkeitsarbeit"@de, "Public relations"@en ;
  skos:related <http://zbw.eu/stw/descriptor/12075-2> ;
  a zbwext:Descriptor, skos:Concept .

<http://zbw.eu/stw/descriptor/19758-2>
  skos:narrower <http://zbw.eu/stw/descriptor/12075-2> ;
  rdfs:label "Social prestige"@en, "Reputation"@de, "Reputation"@en, "Sozialprestige"@de, "Ansehen"@de, "Prestige"@de ;
  a skos:Concept, zbwext:Descriptor ;
  skos:prefLabel "Reputation"@de, "Reputation"@en .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

<http://zbw.eu/stw/thsys/73384>
  a zbwext:Thsys, skos:Concept ;
  rdfs:label "Consumer behaviour"@en, "N.07.02  Consumer behaviour"@en, "N.07.02  Konsumentenpsychologie"@de, "Konsumentenpsychologie"@de ;
  skos:notation "N.07.02" ;
  skos:prefLabel "N.07.02  Consumer behaviour"@en, "N.07.02  Konsumentenpsychologie"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/12075-2> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<http://zbw.eu/stw/descriptor/19835-3>
  rdfs:label "Investor relations"@en, "Investor Relations"@de, "Finanzkommunikation"@de ;
  skos:prefLabel "Investor relations"@en, "Investor Relations"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12075-2> .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

<http://zbw.eu/stw/descriptor/19007-5>
  rdfs:label "Internal marketing"@en, "Personalmarktforschung"@de, "Personalmarketing"@de, "Human resources marketing"@en, "HR marketing"@en, "Arbeitgebermarke"@de, "Internes Marketing"@de, "Employer attractiveness"@en, "Personalwerbung"@de, "Employer branding"@en, "Arbeitgeberattraktivität"@de ;
  skos:related <http://zbw.eu/stw/descriptor/12075-2> ;
  skos:prefLabel "HR marketing"@en, "Personalmarketing"@de ;
  a zbwext:Descriptor, skos:Concept .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

<http://zbw.eu/stw/descriptor/12806-3>
  skos:prefLabel "Markenimage"@de, "Brand image"@en ;
  rdfs:label "Markenbild"@de, "Markenauthentizität"@de, "Brand image"@en, "Produktimage"@de, "Product image"@en, "Markenidentität"@de, "Brand personality"@en, "Markenimage"@de, "Brand authenticity"@en ;
  skos:related <http://zbw.eu/stw/descriptor/12075-2> ;
  a zbwext:Descriptor, skos:Concept .

skos:relatedMatch
  rdfs:subPropertyOf skos:related, skos:mappingRelation ;
  skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has related match"@en .

<http://zbw.eu/stw/thsys/70485>
  skos:prefLabel "B.01.01  Management and corporate planning"@en, "B.01.01  Unternehmensführung und Unternehmensplanung"@de ;
  rdfs:label "B.01.01  Unternehmensführung und Unternehmensplanung"@de, "Management and corporate planning"@en, "B.01.01  Management and corporate planning"@en, "Unternehmensführung und Unternehmensplanung"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/12075-2> ;
  a skos:Concept, zbwext:Thsys ;
  skos:notation "B.01.01" .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

wd:Q111079495
  rdfs:label "firm reputation"@en, "corporate reputation"@en, "Firmenimage"@de, "company reputation"@en, "corporate image"@en, "Unternehmensimage"@de, "Reputation von Unternehmen"@de ;
  skos:prefLabel "corporate reputation"@en, "Firmenimage"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/12075-2> .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .