Marginal cost pricing
type: Descriptor
label: Grenzkostenpreis @de
label: Marginalpreis @de
label: Grenzkostenkalkulation @de
type: Concept
broader: B.07.03 Pricing strategy

Resale price maintenance
type: Descriptor
broader: B.07.03 Pricing strategy
label: Preisbindung der zweiten Hand @de
label: Festpreis @de
label: Price fixing
label: Vertikale Preisbindung @de
label: Price maintenance
label: Fixed price
label: Unverbindliche Preisempfehlung @de
label: Preisempfehlung @de
label: Preisbindung @de
type: Concept

Pay-what-you-want
type: Descriptor
label: PWYW
label: Partizipative Preisgestaltung @de
label: Pay-What-You-Want @de
label: Pay what you want
label: Pick-your-price
label: Reverse pricing
label: Name-your-own-price
type: Concept
broader: B.07.03 Pricing strategy

M39 - Marketing and Advertising: Other
label: M39 - Marketing und Werbung: Sonstiges @de
label: Marketing and Advertising: Other
label: Marketing und Werbung: Sonstiges @de
narrow match: B.07.03 Pricing strategy

B.07.03 Pricing strategy
type: Concept
narrower: Mark-up pricing
narrower: Marginal cost pricing
narrower: Producer price
narrower: Price response function
narrower: Demand pricing
narrower: Real-time pricing
narrower: Behavioral pricing
narrower: Price discrimination
narrower: Demand-side management
narrower: Resale price maintenance
narrower: Rebate
narrower: Penetration pricing
narrower: Pay-what-you-want
narrower: Warranty
narrower: Price
narrower: Terms and conditions
narrower: Retailer coupons
narrower: Dumping
narrower: Trade credit
narrower: Price leadership
narrower: Revenue management
label: B.07.03 Preismanagement @de
label: Preismanagement @de
label: Pricing strategy
type: Thsys
broader: B.07 Marketing
is part of: STW Thesaurus for Economics
notation: B.07.03
is in scheme: STW Thesaurus for Economics
has broader match: M39 - Marketing and Advertising: Other

Mark-up pricing
type: Concept
type: Descriptor
label: Mark-up Pricing @de
label: Selbstkostenkalkulation @de
label: Zuschlagskalkulation @de
label: Markup pricing
broader: B.07.03 Pricing strategy

Producer price
type: Descriptor
label: Erzeugerpreis @de
label: Produzentenpreis @de
type: Concept
broader: B.07.03 Pricing strategy

Price response function
type: Concept
preferred label: Preis-Absatz-Funktion @de
label: Preisabsatzfunktion @de
label: Inverse demand function
label: Kinked demand curve
broader: B.07.03 Pricing strategy
type: Descriptor

Demand pricing
type: Concept
label: Pricing strategy
label: Betriebliche Preispolitik @de
label: Preisbildung von Unternehmen @de
label: Pricing behaviour
label: Preisstrategie @de
label: Preismanagement @de
type: Descriptor
broader: B.07.03 Pricing strategy

Real-time pricing
type: Descriptor
label: Zeitbasierte Preisgestaltung @de
label: Segmentierte Preisgestaltung @de
label: Preisalgorithmus @de
label: Dynamic pricing
label: Dynamische Preisgestaltung @de
label: Surge pricing
label: Time-based pricing
label: Algorithmic pricing
broader: B.07.03 Pricing strategy
type: Concept

Behavioral pricing
type: Descriptor
label: Behavioral Pricing @de
label: Verhaltensbezogene Preisgestaltung @de
label: Behavioural pricing
type: Concept
broader: B.07.03 Pricing strategy

Price discrimination
type: Concept
preferred label: Preisdifferenzierung @de
label: Price differentiation
label: Nichtlineare Preisbildung @de
label: Preisdiskriminierung @de
label: Abschöpfungspreispolitik @de
label: Basing-point pricing
label: Cream skimming
label: Regionale Preispolitik @de
label: Nonlinear pricing
label: Skimming pricing
type: Descriptor
broader: B.07.03 Pricing strategy

Demand-side management
type: Descriptor
label: Lastmanagement @de
label: Intertemporale Preisdiskriminierung @de
label: Intertemporal price discrimination
label: Responsive capacity pricing
label: Spitzenlastpreis @de
label: DSM (Demand-Side Management)
label: Peak-load pricing
label: Time-of-use pricing
label: Demand side management
broader: B.07.03 Pricing strategy
type: Concept

Rebate
type: Concept
label: Rabattgesetz @de
label: Mengenrabatt @de
label: Rabatt @de
label: Quantity discount
type: Descriptor
broader: B.07.03 Pricing strategy

Penetration pricing
type: Concept
label: Niedrigpreisstrategie @de
label: Sonderpreis @de
label: Price discount
label: Low-price strategy
label: Low-cost strategy
label: Price promotion
type: Descriptor
broader: B.07.03 Pricing strategy

Warranty
type: Descriptor
label: Garantie @de
label: Gewährleistung @de
type: Concept
broader: B.07.03 Pricing strategy

Price
type: Descriptor
label: Preis @de
type: Concept
broader: B.07.03 Pricing strategy

Terms and conditions
type: Descriptor
broader: B.07.03 Pricing strategy
preferred label: Konditionen @de
type: Concept
label: Zahlungsbedingungen @de
label: Terms of payment
label: Skonto @de

Retailer coupons
type: Concept
label: Kundenbindungsinstrument @de
label: Bonusprogramm @de
label: Kundenbindungsprogramm @de
label: Loyalty program
label: Loyalty card
label: Couponing
label: Kundenkarte @de
type: Descriptor
broader: B.07.03 Pricing strategy

Dumping
type: Descriptor
type: Concept
broader: B.07.03 Pricing strategy

Trade credit
type: Descriptor
label: Lieferantenkredit @de
label: Warenkredit @de
label: Supplier financing
type: Concept
broader: B.07.03 Pricing strategy

Price leadership
type: Descriptor
label: Preisführer @de
label: Preisführerschaft @de
type: Concept
broader: B.07.03 Pricing strategy

Revenue management
type: Descriptor
label: Revenue-Management @de
label: Yield management
label: Ertragsmanagement @de
type: Concept
broader: B.07.03 Pricing strategy

B.07 Marketing
type: Thsys
label: Marketing
type: Concept
narrower: B.07.03 Pricing strategy
notation: B.07

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Thsys
type: Class

notation
definition: A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has broader match
sub property of: mappingRelation
sub property of: has broader
definition: skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

STW Thesaurus for Economics
type: Dataset
label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

Concept
type: Class