Markentransfer
brand extension
Markenerweiterung
Brand Extension
Brandingmarke
Markendehnung
Produktlinienerweiterung
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
B.07.02 Product management
B.07.02 Produktmanagement
Product management
Produktmanagement
Descriptor
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Brand architecture
Markenarchitektur
Unternehmensmarke
Markenfamilie
Corporate brand
Family brand
Master brand
Familienmarke
Brand portfolio
Dachmarke
Umbrella brand
Corporate branding
Concept
Neuproduktentwicklung
Produktentstehung
New product development
Product innovation
Produktideen
Produktinnovation
Concurrent engineering
Markteinführung
Produkteinführung
Simultaneous engineering
Produktentwicklung
An alternative lexical label for a resource.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Markenartikel / Markentransfer
Marke / Transfer
Markendehung
Markenausdehnung
Brand extension
Product-line extension
Imagetransfer