brand extension
preferred label: Markentransfer @de
label: Markenerweiterung @de
label: Brand Extension @de
label: Brandingmarke @de
label: Markendehnung @de
label: Produktlinienerweiterung @de

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

STW Thesaurus for Economics
type: Dataset
label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

B.07.02 Product management
type: Thsys
preferred label: B.07.02 Produktmanagement @de
type: Concept
narrower: Brand extension
label: Product management
label: Produktmanagement @de
notation: B.07.02

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Brand architecture
type: Concept
related: Brand extension
label: Markenarchitektur @de
label: Unternehmensmarke @de
label: Markenfamilie @de
label: Corporate brand
label: Family brand
label: Master brand
label: Familienmarke @de
label: Brand portfolio
label: Dachmarke @de
label: Umbrella brand
label: Corporate branding
type: Descriptor

Concept
type: Class

New product development
type: Concept
label: Neuproduktentwicklung @de
label: Produktentstehung @de
label: Product innovation
label: Produktideen @de
label: Produktinnovation @de
label: Concurrent engineering
label: Markteinführung @de
label: Produkteinführung @de
label: Simultaneous engineering
label: Produktentwicklung @de
type: Descriptor
narrower: Brand extension

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Markenartikel / Markentransfer
label: Marke / Transfer @de
label: Markendehung @de
label: Markenausdehnung @de
label: Brand Extension @de
label: Markentransfer @de

Brand extension
type: Descriptor
is part of: STW Thesaurus for Economics
type: Concept
preferred label: Markentransfer @de
label: Product-line extension
label: Markenerweiterung @de
label: Imagetransfer @de
broader: B.07.02 Product management
broader: New product development
related: Brand architecture
is in scheme: STW Thesaurus for Economics
gvkppn: 091412102

Brand extension
label: Markentransfer @de