B.07 Marketing
type: Thsys
label: Marketing
type: Concept
notation: B.07
narrower: Market size

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

Marktpotential
label: Marktpotenzial @de

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has close match
sub property of: mappingRelation
definition: skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property.

has exact match
sub property of: has close match
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Relevant market
type: Descriptor
type: Concept
label: Relevanter Markt @de
label: Marktabgrenzung @de
label: Bedarfsmarktkonzept @de
label: Market definition
label: Antitrust market delineation
related: Market size

market volume
label: market potential
label: Marktvolumen @de

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Market
type: Descriptor
label: Markt @de
type: Concept
related: Market size

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

market capacity
label: market potential
label: Marktkapazität @de
label: Marktpotential @de
label: Marktpotenzial @de

Market share
type: Descriptor
label: Marktanteil @de
label: Marktdurchdringung @de
type: Concept
related: Market size

Concept
type: Class

Market saturation
type: Concept
label: Schrumpfungsbranche @de
label: Nachfragerückgang @de
label: Demand saturation
label: Schrumpfende Märkte @de
label: Gesättigte Märkte @de
label: Stagnierende Märkte @de
label: Marktsättigung @de
label: Declining industries
label: Declining markets
related: Market size
type: Descriptor

Market size
type: Concept
is in scheme: STW Thesaurus for Economics
gvkppn: 091412110
is part of: STW Thesaurus for Economics
label: Market potential
label: Marktgröße @de
label: Marktpotenzial @de
label: Marktvolumen @de
related: Market saturation
related: Market
related: Relevant market
related: Market share
type: Descriptor
broader: B.07 Marketing