Computer-assisted marketing
type: Descriptor
label: IT-gestütztes Marketing @de
label: Marketing-Informationssystem @de
label: Marketing information system
type: Concept
related: Customer data

Kundendaten / Datenbank
label: Kundendatenbank @de

Data
type: Descriptor
label: Daten @de
type: Concept
narrower: Customer data

Customer analysis
type: Concept
label: Kundenverkehrsanalyse @de
label: Kundenanalyse @de
label: Kundenlaufstudie @de
label: Customer tracking
label: Kundenstrukturanalyse @de
related: Customer data
type: Descriptor

B.07.06 Market research
type: Concept
preferred label: B.07.06 Marktforschung @de
label: Marktforschung @de
label: Market research
narrower: Customer data
type: Thsys
notation: B.07.06

customer data
label: Kundendaten @de

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Customer data

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

Kunde / Daten
label: Kundendaten @de

Marketing management
type: Thsys
label: Marketingmanagement @de
label: B.07.01 Marketing management
label: B.07.01 Marketingmanagement @de
type: Concept
notation: B.07.01
narrower: Customer data

Customer data
type: Descriptor
type: Concept
preferred label: Kundendaten @de
label: Database marketing
label: Kundeninformationssystem @de
label: Kunden-Informationssystem @de
label: Kundendatenbank @de
related: Computer-assisted marketing
related: Customer analysis
related: Customers
broader: Marketing management
broader: Data
broader: B.07.06 Market research
gvkppn: 671544616
is in scheme: STW Thesaurus for Economics
is part of: STW Thesaurus for Economics

Customers
type: Concept
label: Kundinnen @de
label: Käufer @de
label: Kunden @de
label: Käuferinnen @de
type: Descriptor
related: Customer data

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

Concept
type: Class