IT-gestütztes Marketing
Computer-assisted marketing
Marketing-Informationssystem
Marketing information system
Kundendaten / Datenbank
Kundendatenbank
Daten
Data
Kundenverkehrsanalyse
Customer analysis
Kundenanalyse
Kundenlaufstudie
Customer tracking
Kundenstrukturanalyse
B.07.06 Marktforschung
B.07.06 Market research
Marktforschung
Market research
customer data
Kundendaten
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Customer data
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Kunde / Daten
Marketingmanagement
Marketing management
B.07.01 Marketing management
B.07.01 Marketingmanagement
Database marketing
Kundeninformationssystem
Kunden-Informationssystem
Kundinnen
Käufer
Customers
Kunden
Käuferinnen
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept