has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

Media mix
type: Concept
type: Descriptor
label: Werbemix @de
label: Mediamix-Strategie @de
label: Crossmedia marketing
broader: Advertising planning
broader: Marketing communications
gvkppn: 670876305
is in scheme: STW Thesaurus for Economics
is part of: STW Thesaurus for Economics

media mix
label: crossmedia marketing
label: Mediamix-Strategie @de
label: Werbemix @de

Media-Mix
label: Mediamix @de
label: Cross Media <Marketing> @de
label: Cross-Media <Marketing> @de

Advertising planning
type: Descriptor
label: Werbebotschaft @de
label: Werbestrategie @de
label: Werbeplanung @de
label: Advertising strategy
label: Werbekonzeption @de
label: Werbekampagne @de
type: Concept
narrower: Media mix

Marketing communications
type: Thsys
type: Concept
notation: B.07.04
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications
narrower: Media mix

STW Thesaurus for Economics
type: Dataset
label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Concept
type: Class

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).