has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).

has narrower match
sub property of: has narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

Place marketing
type: Concept
gvkppn: 091392004
broader: Public sector marketing
broader: V.11.02 Economics of location
broader: Location policy
narrower: Country image
narrower: City marketing
preferred label: Standortmarketing @de
is part of: STW Thesaurus for Economics
label: Place branding
label: Regionenmarke @de
label: Regionalmarketing @de
is in scheme: STW Thesaurus for Economics
type: Descriptor
related: Tourism marketing
has narrower match: regional marketing

Public sector marketing
type: Descriptor
narrower: Place marketing
type: Concept
label: Marketing für öffentliche Institutionen @de
label: Sozio-Marketing @de
label: Verwaltungsmarketing @de
label: Nonprofit-Marketing @de
label: Nonprofit marketing
label: Non-profit marketing
label: Öffentliches Marketing @de
label: Sozialmarketing @de

V.11.02 Economics of location
type: Concept
preferred label: V.11.02 Standortökonomik @de
label: Standortökonomik @de
label: Economics of location
narrower: Place marketing
notation: V.11.02
type: Thsys

Location policy
type: Descriptor
label: Standortpolitik @de
label: Standortsicherung @de
label: Location incentives
type: Concept
narrower: Place marketing

Country image
type: Descriptor
label: Länderreputation @de
label: Länderimage @de
label: Nation branding
label: Country reputation
type: Concept
broader: Place marketing

City marketing
type: Descriptor
label: Stadtmarketing @de
label: Kommunales Marketing @de
label: City branding
type: Concept
broader: Place marketing

Tourism marketing
type: Concept
related: Place marketing
label: Tourismusmarketing @de
label: Touristik-Marketing @de
label: Fremdenverkehrsmarketing @de
label: Destination marketing
label: Destinationsmarketing @de
type: Descriptor

Place branding

Regionales Marketing
label: Standortmarketing @de
label: Regionalmarketing @de

place branding
label: place promotion
label: place marketing
label: Standortmarketing @de

place branding
label: Standortmarketing @de
label: Place marketing

regional marketing
label: Regionalvermarktung @de
label: Regionalmarketing @de
broad match: Place marketing

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has close match
sub property of: mappingRelation
definition: skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property.

has exact match
sub property of: has close match
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

STW Thesaurus for Economics
type: Dataset
label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

Concept
type: Class