Product labelling
Warenkennzeichnung
Mindesthaltbarkeit
Barcode
Produktkennzeichnung
TÜV-Zeichen
CE-Kennzeichen
Strichcode
Universal Product Code
GS-Zeichen
European article number
VDE-Sicherheitszeichen
Gütezeichen für Produkte
Wollsiegel
EAN (Europäische Artikelnummer)
RAL-Gütezeichen
Handelsklasse
UPC (Universal Product Code)
Gütesiegel
Qualitätszeichen
Markenartikel / Marketing
Unternehmen / Markenpolitik
Marke / Markenpolitik
Markenführung
Markenpolitik
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
Product name
Markenname
Firmenname
Brand name
Produktname
Brand community
Markengemeinde
Markengemeinschaft
Selfmarketing
Personal Branding
Personal branding
Selbstvermarktung
Self-marketing
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
Brand loyalty
Markenbeziehungen
Markenbindung
Markenloyalität
Brand relationship
Markentreue
Marke-Kunden-Beziehung
Brand management
Product management
Produktportfolio
Produktpolitik
Product strategy
Product portfolio
Produktmanagement
Markentechnik
Branding
brand management
branding
Markenmanagement
Markenentwicklung
Sound Branding
Audio Branding
Klangmarke
Hörmarke
Akustische Markenführung
skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property.
has close match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Markenprodukt
Markenartikel
Markenware
Name-brand product
Brand-name product
Herstellermarke
Brand
Warenzeichengesetz
Gebrauchsmustergesetz
Brand protection
Markengesetz
Markenrecht
Markenschutz
Geschmacksmustergesetz
Designschutz
Trademark law
Markenimage
Brand image
Markenbild
Markenauthentizität
Produktimage
Product image
Markenidentität
Brand personality
Brand authenticity
Interne Markenführung
Internal branding
Brand behavior
Behavioural branding
Behavioral branding
Brand behaviour
Brand strategy
B.07.02 Product management
B.07.02 Produktmanagement
Off-Price-Vertrieb
branding policy
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Descriptor
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept