Warenkennzeichnung
type: Descriptor
preferred label: Product labelling @en
label: Mindesthaltbarkeit
label: Barcode
label: Produktkennzeichnung
label: TÜV-Zeichen
label: CE-Kennzeichen
label: Strichcode
label: Universal Product Code @en
label: GS-Zeichen
label: European article number @en
label: VDE-Sicherheitszeichen
label: Gütezeichen für Produkte
label: Wollsiegel
label: EAN (Europäische Artikelnummer)
label: RAL-Gütezeichen
label: Handelsklasse
label: UPC (Universal Product Code) @en
label: Gütesiegel
label: Qualitätszeichen
type: Concept
related: Markenführung

Markenartikel / Marketing
label: Unternehmen / Markenpolitik
label: Marke / Markenpolitik
label: Markenführung
label: Markenpolitik

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning. @en
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree). @en

has narrower match
sub property of: has narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

Markenname
type: Concept
label: Product name @en
label: Firmenname
label: Brand name @en
label: Produktname
type: Descriptor
broader: Markenführung

Brand community
label: Markengemeinde
label: Markengemeinschaft

Personal Branding
type: Descriptor
type: Concept
label: Selfmarketing @en
label: Personal branding @en
label: Selbstvermarktung
label: Self-marketing @en
related: Markenführung

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning. @en
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en

alternative label
sub property of: label
definition: An alternative lexical label for a resource. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en

Markenbeziehungen
type: Descriptor
label: Brand loyalty @en
label: Markenbindung
label: Markenloyalität
label: Brand relationship @en
label: Markentreue
label: Marke-Kunden-Beziehung
type: Concept
broader: Markenführung

Markenführung
label: Brand management @en

Produktportfolio
type: Descriptor
label: Product management @en
label: Produktpolitik
label: Product strategy @en
label: Product portfolio @en
label: Produktmanagement
type: Concept
narrower: Markenführung

Markenpolitik
label: Markentechnik
label: Branding @en
label: brand management @en
label: branding @en
label: Markenmanagement
label: Markenentwicklung
label: Markenführung

Sound Branding
label: Audio Branding
label: Klangmarke
label: Hörmarke
label: Akustische Markenführung

has close match
sub property of: mappingRelation
definition: skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property. @en

has exact match
sub property of: has close match
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en

Markenprodukt
type: Descriptor
label: Markenartikel
label: Markenware
label: Name-brand product @en
label: Brand-name product @en
label: Herstellermarke
label: Brand @en
type: Concept
related: Markenführung

Markenführung
type: Descriptor
related: Warenkennzeichnung
related: Warenzeichengesetz
related: Markenprodukt
related: Personal Branding
narrower: Markenimage
narrower: Interne Markenführung
narrower: Markenbeziehungen
narrower: Markenname
label: Branding @en
label: Markenpolitik
label: Markenmanagement
label: Brand strategy @en
broader: Produktportfolio
broader: B.07.02 Produktmanagement
is in scheme: Standard-Thesaurus Wirtschaft
preferred label: Brand management @en
gvkppn: 091376270
has narrower match: Off-Price-Vertrieb
is part of: Standard-Thesaurus Wirtschaft
type: Concept

Warenzeichengesetz
type: Concept
label: Gebrauchsmustergesetz
label: Brand protection @en
label: Markengesetz
label: Markenrecht
label: Markenschutz
label: Geschmacksmustergesetz
label: Designschutz
label: Trademark law @en
related: Markenführung
type: Descriptor

Markenimage
type: Descriptor
preferred label: Brand image @en
label: Markenbild
label: Markenauthentizität
label: Produktimage
label: Product image @en
label: Markenidentität
label: Brand personality @en
label: Brand authenticity @en
broader: Markenführung
type: Concept

Interne Markenführung
type: Concept
broader: Markenführung
preferred label: Internal branding @en
type: Descriptor
label: Brand behavior @en
label: Behavioural branding @en
label: Behavioral branding @en
label: Brand behaviour @en

B.07.02 Produktmanagement
type: Thsys
preferred label: B.07.02 Product management @en
narrower: Markenführung
type: Concept
label: Product management @en
label: Produktmanagement
notation: B.07.02

Off-Price-Vertrieb
broad match: Markenführung

Markenpolitik
label: branding policy @en

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en
comment: skos:related is disjoint with skos:broaderTransitive @en

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

Standard-Thesaurus Wirtschaft
type: Dataset
label: STW Thesaurus for Economics @en
type: ConceptScheme

Concept
type: Class