has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

Tourismus-Marketing
label: Touristikmarketing @de
label: Tourismus / Marketing @de
label: Tourismusmarketing @de
label: Touristik-Marketing @de
label: Fremdenverkehrsmarketing @de

Place marketing
type: Concept
preferred label: Standortmarketing @de
label: Place branding
label: Regionenmarke @de
label: Regionalmarketing @de
type: Descriptor
related: Tourism marketing

Tourism marketing
type: Concept
related: Tourism management
related: Place marketing
related: Holiday behaviour
related: City marketing
related: Tourism planning
related: Economics of tourism
label: Tourismusmarketing @de
label: Touristik-Marketing @de
label: Fremdenverkehrsmarketing @de
label: Destination marketing
label: Destinationsmarketing @de
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 091395267
is in scheme: STW Thesaurus for Economics
has narrower match: Reiseziel / Marketing
broader: W.13 Tourism

Tourism management
type: Descriptor
label: Tourismusmanagement @de
type: Concept
related: Tourism marketing

Holiday behaviour
type: Concept
label: Urlauberverhalten @de
label: Verhalten von Urlaubern @de
label: Urlaubsverhalten @de
label: Touristenverhalten @de
label: Vacation behaviour
label: Tourist behavior
label: Travel behaviour of tourists
label: Reiseverhalten @de
type: Descriptor
related: Tourism marketing

City marketing
type: Descriptor
label: Stadtmarketing @de
label: Kommunales Marketing @de
label: City branding
type: Concept
related: Tourism marketing

Tourism planning
type: Descriptor
type: Concept
label: Tourismuspolitik @de
label: Fremdenverkehrsförderung @de
label: Förderung des Tourismus @de
label: Fremdenverkehrspolitik @de
label: Tourismusförderung @de
label: Tourism development
label: Tourismusplanung @de
label: Tourismuskonzept @de
label: Tourism policy
related: Tourism marketing

Economics of tourism
type: Descriptor
label: Betriebswirtschaftslehre des Tourismus @de
label: Tourismusökonomie @de
label: Tourism economics
label: Fremdenverkehrsökonomie @de
type: Concept
related: Tourism marketing

tourism marketing
label: Tourismusmarketing @de

Reiseziel / Marketing
label: Destination marketing @de
label: Destinationsmarketing @de
broad match: Tourism marketing

W.13 Tourism
type: Thsys
notation: W.13
narrower: Tourism marketing
label: Tourism
label: Tourismus @de
label: W.13 Tourismus @de
type: Concept

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

Concept
type: Class