Social Advertising
label: social advertising @en
broad match: Werbung

Werbelehre
has related match: Werbung

B.07.04 Marketingkommunikation
type: Thsys
type: Concept
notation: B.07.04
label: Marketingkommunikation
label: Marketing communications @en
label: B.07.04 Marketing communications @en
narrower: Werbung

Großflächenwerbung
broad match: Werbung

Kooperative Werbung
label: Verbundwerbung
label: Gruppenwerbung
label: Kollektivwerbung
label: Kreuzwerbung
label: Werbekooperation
label: Sammelwerbung
label: Unternehmenskooperation / Werbung
label: Gemeinschaftswerbung
broad match: Werbung

Mund-zu-Mund-Werbung
label: Mundwerbung
label: Word of Mouth
label: Empfehlungsmarketing
broad match: Werbung

Vergleichende Werbung
type: Descriptor
label: Comparative advertising @en
type: Concept
broader: Werbung

Werbegrafik
label: Werbegraphik
label: Grafik / Werbung
label: Graphik / Werbung
label: Werbung / Gebrauchsgrafik
label: Werbung / Gebrauchsgraphik
broad match: Werbung

has close match
sub property of: mappingRelation
definition: skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property. @en

Filmwerbung
label: Film- und Diapositivwerbung
broad match: Werbung

Bildwerbung
broad match: Werbung

Werbeausgaben
label: Werbung / Ausgaben
broad match: Werbung

has exact match
sub property of: has close match
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en

Unterschwellige Werbung
label: Versteckte Werbung
broad match: Werbung

Reklame
label: advertising @en
label: publicity @en
label: Werbung

Außenwerbung
type: Descriptor
preferred label: Outdoor advertising @en
label: Lichtwerbung
label: Bandenwerbung
label: Luftwerbung
label: Plakatwerbung
type: Concept
broader: Werbung

Standard-Thesaurus Wirtschaft
type: Dataset
label: STW Thesaurus for Economics @en
type: ConceptScheme

Fernsehwerbung
label: Werbung
label: Advertising @en
label: Radiowerbung

Verkaufsförderung
type: Concept
preferred label: Sales promotion @en
label: Absatzförderung
label: Merchandising @en
label: Consumer promotion @en
type: Descriptor
related: Werbung

Werbebotschaft
type: Descriptor
label: Advertising planning @en
label: Werbestrategie
label: Werbeplanung
label: Advertising strategy @en
label: Werbekonzeption
label: Werbekampagne
type: Concept
related: Werbung

Descriptor
type: Class

Schleichwerbung
broad match: Werbung

Schleichwerbung
type: Descriptor
label: Brand placement @en
label: Product placement @en
label: Product Placement
label: Branded entertainment @en
label: Produktplatzierung
type: Concept
broader: Werbung

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning. @en
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree). @en

has narrower match
sub property of: has narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en

Testimonialwerbung
type: Descriptor
label: Celebrity endorsement @en
label: Prominentenwerbung
label: Celebrity-Werbung
label: Testimonial advertising @en
label: Werbung mit Prominenten
type: Concept
broader: Werbung

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

Emotionale Werbung
type: Descriptor
label: Emotional branding @en
label: Emotionales Marketing
label: Emotional marketing @en
type: Concept
broader: Werbung

Suggestivwerbung
label: Suggestion / Werbung
label: Suggestive Werbung
label: Beeinflussende Werbung
broad match: Werbung

Werbesprache
label: Reklamesprache
label: Werbetext
label: Werbung / Sprache
label: Werbungssprache
label: Werbung / Fachsprache
broad match: Werbung

Werbung
label: ad @en
label: advertisement @en
label: Meinungspflege
label: advert @en
label: NACE 73.1
label: Verbrauchertipp
label: Advertising
label: Verbrauchertipps
label: advertising @en

Reklame
label: Werbung
label: Absatzwerbung
label: Produktwerbung
label: Verkaufswerbung
label: Publicity <Werbung>
label: Wirtschaftswerbung
label: Advertainment

Below-the-line-Werbung
label: Below-the-line-advertising
broad match: Werbung

Werbepsychologie
type: Descriptor
label: Psychology of advertising @en
type: Concept
related: Werbung

Werbung
preferred label: advertising @en
label: Anzeigenwerbung
label: Werbeerfolg
label: advertising effectiveness @en
label: Werbewirkung
label: television commercials @en
label: tourism advertising @en
label: Fremdenverkehrswerbung
label: printed advertisements @en
label: Werbekampagne
label: Werbesprache
label: advertising campaign @en
label: Reklame
label: advertising language @en
label: advertising ban @en
label: advertising success @en
label: Fernsehwerbung
label: Werbeverbot

Imagewerbung
label: Image / Werbung
broad match: Werbung

Eigenwerbung
broad match: Werbung

Concept
type: Class

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning. @en
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en

Werbegemeinschaft
label: Werbungsgemeinschaft
broad match: Werbung

Technische Werbung
broad match: Werbung

Werbekosten
label: Werbung / Kosten
label: Werbeaufwand
label: Werbung / Aufwand
label: Werbungskosten <Betriebswirtschaftslehre>

Advertorial
label: Adverticle
broad match: Werbung

Innerbetriebliche Werbung
label: Innerbetriebliche Öffentlichkeitsarbeit
label: Unternehmen / Innerbetriebliche Werbung
broad match: Werbung

Werbekampagne
label: advertising campaign @en
label: Werbeaktion
label: Werbung
label: Werbefeldzug
label: Werbeanzeige
label: advertisement @en
label: Reklame
label: advertising @en
label: Wirtschaftswerbung
label: Werbeinformation

Konsumgüterwerbung
label: Konsumgut / Werbung

W.21.02 Werbewirtschaft und Meinungsforschung
type: Concept
preferred label: W.21.02 Advertising industry and opinion polling @en
label: Advertising industry and opinion polling @en
label: Werbewirtschaft und Meinungsforschung
narrower: Werbung
type: Thsys
notation: W.21.02

Strafbare Werbung
broad match: Werbung

Werbeidee
label: Werbung / Idee
has related match: Werbung

Wertwerbung
label: Wertreklame
label: Verkaufsförderungsmaßnahme
broad match: Werbung

Virtuelle Werbung
broad match: Werbung

Unterbrecherwerbung
label: interstitial @en
broad match: Werbung

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en
comment: skos:related is disjoint with skos:broaderTransitive @en

Werbung
type: Concept
is in scheme: Standard-Thesaurus Wirtschaft
has narrower match: Bildwerbung
has narrower match: Imagewerbung
has narrower match: Werbeeinnahmen
has narrower match: Kooperative Werbung
has narrower match: Virtuelle Werbung
has narrower match: Großflächenwerbung
has narrower match: Indirekte Werbung
has narrower match: Unterschwellige Werbung
has narrower match: Schleichwerbung
has narrower match: Unterbrecherwerbung
has narrower match: Advertorial
has narrower match: Werbeausgaben
has narrower match: Suggestivwerbung
has narrower match: Strafbare Werbung
has narrower match: Eigenwerbung
has narrower match: Wertwerbung
has narrower match: Werbeslogan
has narrower match: Werbesprache
has narrower match: Innerbetriebliche Werbung
has narrower match: Werbegemeinschaft
has narrower match: Social Advertising
has narrower match: Mund-zu-Mund-Werbung
has narrower match: Below-the-line-Werbung
has narrower match: Filmwerbung
has narrower match: Werbegrafik
has narrower match: Technische Werbung
is part of: Standard-Thesaurus Wirtschaft
narrower: Emotionale Werbung
narrower: Testimonialwerbung
narrower: Werbegeschenk
narrower: Vergleichende Werbung
narrower: Schleichwerbung
narrower: Außenwerbung
label: Advertising @en
type: Descriptor
related: Werbepsychologie
related: Werbewirtschaft
related: Werbebotschaft
related: Verkaufsförderung
broader: W.21.02 Werbewirtschaft und Meinungsforschung
broader: B.07.04 Marketingkommunikation
has related match: Werbelehre
has related match: Werbeidee
gvkppn: 091400260

Werbeeinnahmen
label: Werbung / Einnahmen
broad match: Werbung

Indirekte Werbung
broad match: Werbung

Werbeslogan
label: Werbespruch
broad match: Werbung

Werbegeschenk
type: Descriptor
label: Store flyers @en
label: Warenprobe
label: Handzettel
label: Promotional giveaways @en
label: Promotional materials @en
label: Werbemittel
label: Werbeartikel
broader: Werbung
type: Concept

Werbewirtschaft
type: Concept
preferred label: Advertising industry @en
label: Public-Relations-Agentur
label: Werbeagentur
label: Advertising agency @en
label: Media-Agentur
label: Kommunikationsagentur
label: Marketing services @en
type: Descriptor
related: Werbung

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes. @en