Social Advertising
social advertising
Werbelehre
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
Großflächenwerbung
Kooperative Werbung
Verbundwerbung
Gruppenwerbung
Kollektivwerbung
Kreuzwerbung
Werbekooperation
Sammelwerbung
Unternehmenskooperation / Werbung
Gemeinschaftswerbung
Mund-zu-Mund-Werbung
Mundwerbung
Word of Mouth
Empfehlungsmarketing
Vergleichende Werbung
Comparative advertising
Werbegrafik
Werbegraphik
Grafik / Werbung
Graphik / Werbung
Werbung / Gebrauchsgrafik
Werbung / Gebrauchsgraphik
skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property.
has close match
Filmwerbung
Film- und Diapositivwerbung
Bildwerbung
Werbeausgaben
Werbung / Ausgaben
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Unterschwellige Werbung
Versteckte Werbung
Reklame
advertising
publicity
Werbung
Außenwerbung
Outdoor advertising
Lichtwerbung
Bandenwerbung
Luftwerbung
Plakatwerbung
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Fernsehwerbung
Advertising
Radiowerbung
Sales promotion
Verkaufsförderung
Absatzförderung
Merchandising
Consumer promotion
Advertising planning
Werbebotschaft
Werbestrategie
Werbeplanung
Advertising strategy
Werbekonzeption
Werbekampagne
Descriptor
Schleichwerbung
Brand placement
Product placement
Product Placement
Branded entertainment
Produktplatzierung
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Testimonialwerbung
Celebrity endorsement
Prominentenwerbung
Celebrity-Werbung
Testimonial advertising
Werbung mit Prominenten
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Emotionale Werbung
Emotional branding
Emotionales Marketing
Emotional marketing
Suggestivwerbung
Suggestion / Werbung
Suggestive Werbung
Beeinflussende Werbung
Werbesprache
Reklamesprache
Werbetext
Werbung / Sprache
Werbungssprache
Werbung / Fachsprache
advertisement
Meinungspflege
advert
NACE 73.1
Verbrauchertipp
Verbrauchertipps
Absatzwerbung
Produktwerbung
Verkaufswerbung
Publicity <Werbung>
Wirtschaftswerbung
Advertainment
Below-the-line-Werbung
Below-the-line-advertising
Werbepsychologie
Psychology of advertising
Anzeigenwerbung
Werbeerfolg
advertising effectiveness
Werbewirkung
television commercials
tourism advertising
Fremdenverkehrswerbung
printed advertisements
advertising campaign
advertising language
advertising ban
advertising success
Werbeverbot
Imagewerbung
Image / Werbung
Eigenwerbung
Concept
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Werbegemeinschaft
Werbungsgemeinschaft
Technische Werbung
Werbekosten
Werbung / Kosten
Werbeaufwand
Werbung / Aufwand
Werbungskosten <Betriebswirtschaftslehre>
Advertorial
Adverticle
Innerbetriebliche Werbung
Innerbetriebliche Öffentlichkeitsarbeit
Unternehmen / Innerbetriebliche Werbung
Werbeaktion
Werbefeldzug
Werbeanzeige
Werbeinformation
Konsumgüterwerbung
Konsumgut / Werbung
W.21.02 Advertising industry and opinion polling
W.21.02 Werbewirtschaft und Meinungsforschung
Advertising industry and opinion polling
Werbewirtschaft und Meinungsforschung
Strafbare Werbung
Werbeidee
Werbung / Idee
Wertwerbung
Wertreklame
Verkaufsförderungsmaßnahme
Virtuelle Werbung
interstitial
Unterbrecherwerbung
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Werbeeinnahmen
Werbung / Einnahmen
Indirekte Werbung
Werbeslogan
Werbespruch
Store flyers
Werbegeschenk
Warenprobe
Handzettel
Promotional giveaways
Promotional materials
Werbemittel
Werbeartikel
Advertising industry
Werbewirtschaft
Public-Relations-Agentur
Werbeagentur
Advertising agency
Media-Agentur
Kommunikationsagentur
Marketing services
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match