Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
Marketingstrategie
Marketingpolitik
Market-orientated perspective
Marktorientierte Unternehmensführung
Marketing management
Marketing-Kommunikation
Marketing implementation
Marketing mix
Kommunikationspolitik im Marketing
Marketingmanagement
Marketingkonzeption
Marketing strategy
Marketingplanung
Werbebudget
Werbeetat
Werbung / Strategie
Werbepolitik
Werbestrategie
W.21.02 Advertising industry and opinion polling
W.21.02 Werbewirtschaft und Meinungsforschung
Advertising industry and opinion polling
Werbewirtschaft und Meinungsforschung
Werbeaussage
Werbeversprechen
Werbeinhalt
Werbebotschaft
Media planning
Media selection
Werbemedium
Mediaplanung
Advertising media
Werbeträger
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Werbung
Advertising
advertising strategy
Werbekonzeption
advertising planning
Werbekampagne
Werbeplanung
Advertising industry
Werbewirtschaft
Public-Relations-Agentur
Werbeagentur
Advertising agency
Media-Agentur
Kommunikationsagentur
Marketing services
Planung
Planning
Vorgabe
Plan
Werbung / Planung
Kampagne
Mediadaten
Media-Daten
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
Markt-Media-Studie
Mediamix-Strategie
Media mix
Werbemix
Crossmedia marketing
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Advertising strategy
Customer segmentation
Target group
Kundensegmentierung
Konsumententypologie
Segmentierung von Konsumenten
Zielgruppe
Marketingmodell
Werbung / Konzeption
Werbeträgerplanung
Advertising planning
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has broader match
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match
Descriptor
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept