Werbung / Erfolgskontrolle
label: Werbeerfolgskontrolle
has related match: Werbekontaktanalyse

Werbetest
broad match: Werbekontaktanalyse

Markenbekanntheit
label: Marke / Bekanntheit
label: Bekannte Marke
label: Berühmte Marke
label: Starke Marke
has related match: Werbekontaktanalyse

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

W.21.02 Werbewirtschaft und Meinungsforschung
type: Concept
narrower: Werbekontaktanalyse
preferred label: W.21.02 Advertising industry and opinion polling @en
label: Advertising industry and opinion polling @en
label: Werbewirtschaft und Meinungsforschung
type: Thsys
notation: W.21.02

Werbemitteltest
label: Werbemittel / Test
has related match: Werbekontaktanalyse

Werbepsychologie
type: Descriptor
label: Psychology of advertising @en
type: Concept
related: Werbekontaktanalyse

B.07.06 Marktforschung
type: Concept
preferred label: B.07.06 Market research @en
label: Marktforschung
label: Market research @en
narrower: Werbekontaktanalyse
type: Thsys
notation: B.07.06

Werbewirkung / Forschung
label: Werbewirkungsforschung
has related match: Werbekontaktanalyse

Medienwirkung
type: Descriptor
label: Media effect @en
label: Medienwirkungsforschung
label: Media impact @en
type: Concept
related: Werbekontaktanalyse

Marktreaktionsfunktion
label: Responsefunktion
has related match: Werbekontaktanalyse

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning. @en
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en

Werbekontaktanalyse
type: Descriptor
label: Werbeeffizienz
label: Werbewirkungsforschung
label: Advertising effects @en
label: Werbewirkung
label: Recognition test @en
label: Werbeerfolgskontrolle
label: Advertising response @en
label: Impact of advertising @en
label: Werbetest
has narrower match: Werbetest
has related match: Werbemitteltest
has related match: Werbung / Erfolgskontrolle
has related match: Werbewirkung / Forschung
has related match: Markenbekanntheit
has related match: Marktreaktionsfunktion
has related match: Werbeerfolg
has related match: Werbewirkungsanalyse
has related match: Werbemittelforschung
has related match: Copy-Test
related: Werbepsychologie
related: Medienwirkung
related: Konsummotiv
is part of: Standard-Thesaurus Wirtschaft
type: Concept
broader: Volkswirtschaftlicher Effekt
broader: W.21.02 Werbewirtschaft und Meinungsforschung
broader: B.07.04 Marketingkommunikation
broader: B.07.06 Marktforschung
broader: N.07.02 Konsumentenpsychologie
is in scheme: Standard-Thesaurus Wirtschaft
gvkppn: 091400244

Werbeerfolg
label: Werbung / Erfolg
has related match: Werbekontaktanalyse

Werbewirkungsanalyse
label: Werbewirkungskontrolle
label: Werbewirkung / Analyse
label: Werbewirkung / Kontrolle
label: Werbung / Wirkungsanalyse
has related match: Werbekontaktanalyse

Werbemittelforschung
label: Werbemittel / Werbewirkungsforschung
has related match: Werbekontaktanalyse

Copy-Test
has related match: Werbekontaktanalyse

Konsummotiv
type: Descriptor
label: Consumer motives @en
label: Consumer motivation @en
label: Kaufmotiv
label: Purchase intention @en
label: Kaufmotive
label: Kaufmotivforschung
label: Kaufabsicht
related: Werbekontaktanalyse
type: Concept

Volkswirtschaftlicher Effekt
type: Concept
narrower: Werbekontaktanalyse
label: Makroökonomische Effekte
label: Folgenabschätzung
label: Bewertung politischer Maßnahmen
label: Effizienz politischer Maßnahmen
label: Impact evaluation @en
label: Macroeconomic effect @en
label: Wirkungsanalyse
label: Gesetzesfolgenabschätzung
label: Macroeconomic impact @en
label: Politikfolgenabschätzung
label: Evaluierung politischer Maßnahmen
label: Makroökonomischer Einfluss
label: Impact analysis @en
label: Gesamtwirtschaftliche Auswirkungen
label: Impact assessment @en
type: Descriptor

B.07.04 Marketingkommunikation
type: Thsys
narrower: Werbekontaktanalyse
type: Concept
notation: B.07.04
label: Marketingkommunikation
label: Marketing communications @en
label: B.07.04 Marketing communications @en

N.07.02 Konsumentenpsychologie
type: Thsys
type: Concept
label: Consumer behaviour @en
label: N.07.02 Consumer behaviour @en
label: Konsumentenpsychologie
notation: N.07.02
narrower: Werbekontaktanalyse

Werbewirkung

Werbewirkung
preferred label: advertising effects @en
label: Werbewirkungsforschung
label: recognition test @en
label: Werbeerfolgskontrolle
label: Werbetest
label: Werbekontaktanalyse
label: impact of advertising @en
label: Werbeeffizienz
label: advertising response @en

alternative label
sub property of: label
definition: An alternative lexical label for a resource. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en
comment: skos:related is disjoint with skos:broaderTransitive @en

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes. @en

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

Standard-Thesaurus Wirtschaft
type: Dataset
label: STW Thesaurus for Economics @en
type: ConceptScheme

Concept
type: Class