Werbung / Erfolgskontrolle
Werbeerfolgskontrolle
Werbetest
Markenbekanntheit
Marke / Bekanntheit
Bekannte Marke
Berühmte Marke
Starke Marke
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
W.21.02 Advertising industry and opinion polling
W.21.02 Werbewirtschaft und Meinungsforschung
Advertising industry and opinion polling
Werbewirtschaft und Meinungsforschung
Werbemitteltest
Werbemittel / Test
Werbepsychologie
Psychology of advertising
B.07.06 Marktforschung
B.07.06 Market research
Marktforschung
Market research
Werbewirkung / Forschung
Werbewirkungsforschung
Medienwirkung
Media effect
Medienwirkungsforschung
Media impact
Marktreaktionsfunktion
Responsefunktion
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Werbekontaktanalyse
Werbeeffizienz
Advertising effects
Werbewirkung
Recognition test
Advertising response
Impact of advertising
Werbeerfolg
Werbung / Erfolg
Werbewirkungsanalyse
Werbewirkungskontrolle
Werbewirkung / Analyse
Werbewirkung / Kontrolle
Werbung / Wirkungsanalyse
Werbemittelforschung
Werbemittel / Werbewirkungsforschung
Copy-Test
Konsummotiv
Consumer motives
Consumer motivation
Kaufmotiv
Purchase intention
Kaufmotive
Kaufmotivforschung
Kaufabsicht
Volkswirtschaftlicher Effekt
Makroökonomische Effekte
Folgenabschätzung
Bewertung politischer Maßnahmen
Effizienz politischer Maßnahmen
Impact evaluation
Macroeconomic effect
Wirkungsanalyse
Gesetzesfolgenabschätzung
Macroeconomic impact
Politikfolgenabschätzung
Evaluierung politischer Maßnahmen
Makroökonomischer Einfluss
Impact analysis
Gesamtwirtschaftliche Auswirkungen
Impact assessment
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
Consumer behaviour
N.07.02 Consumer behaviour
N.07.02 Konsumentenpsychologie
Konsumentenpsychologie
advertising effects
recognition test
impact of advertising
advertising response
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match
Descriptor
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept