comparative advertising
label: vergleichende Werbung @de

Comparative advertising
type: Descriptor
broader: V.10.05 Competition policy
broader: Advertising
broader: Marketing communications
preferred label: Vergleichende Werbung @de
related: Advertising restriction
related: Unfair competition
gvkppn: 091397359
is part of: STW Thesaurus for Economics
type: Concept
is in scheme: STW Thesaurus for Economics

V.10.05 Competition policy
type: Thsys
type: Concept
preferred label: V.10.05 Wettbewerbspolitik @de
notation: V.10.05
label: Wettbewerbspolitik @de
label: Competition policy
narrower: Comparative advertising

Advertising
type: Descriptor
label: Werbung @de
type: Concept
narrower: Comparative advertising

Marketing communications
type: Thsys
type: Concept
notation: B.07.04
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications
narrower: Comparative advertising

Comparative advertising
label: Vergleichende Werbung @de

Werbung / Vergleich
label: Vergleichende Werbung @de

comparative advertising
label: vergleichende Werbung @de

comparative advertising
label: vergleichende Werbung @de

Advertising restriction
type: Descriptor
label: Irreführende Werbung @de
label: Werbeverbot @de
label: Werberecht @de
label: Advertising regulation
label: Werbefreiheit @de
label: Deceptive advertising
label: Werbebeschränkung @de
label: Advertising ban
type: Concept
related: Comparative advertising

Unfair competition
type: Descriptor
type: Concept
label: Lauterkeitsrecht @de
label: Unlauterer Wettbewerb @de
label: UWG (Gesetz gegen den unlauteren Wettbewerb) @de
label: Gesetz gegen den unlauteren Wettbewerb @de
related: Comparative advertising

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

Concept
type: Class