vergleichende Werbung
comparative advertising
V.10.05 Competition policy
V.10.05 Wettbewerbspolitik
Wettbewerbspolitik
Competition policy
Werbung
Advertising
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
Vergleichende Werbung
Comparative advertising
Werbung / Vergleich
Irreführende Werbung
Advertising restriction
Werbeverbot
Werberecht
Advertising regulation
Werbefreiheit
Deceptive advertising
Werbebeschränkung
Advertising ban
Lauterkeitsrecht
Unlauterer Wettbewerb
UWG (Gesetz gegen den unlauteren Wettbewerb)
Unfair competition
Gesetz gegen den unlauteren Wettbewerb
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept