Radio broadcast
type: Descriptor
label: Hörfunk @de
label: Radio @de
type: Concept
related: Radio advertising

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

Media planning
type: Concept
type: Descriptor
label: Media selection
label: Werbemedium @de
label: Mediaplanung @de
label: Advertising media
label: Werbeträger @de
narrower: Radio advertising

radio advertisement
label: Radiospot @de
label: commercial
label: Hörfunkwerbung @de
label: Radiowerbung @de

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Radio advertisement
label: Fernsehwerbung @de
label: Werbung @de
label: Radiowerbung @de

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

Marketing communications
type: Thsys
type: Concept
narrower: Radio advertising
notation: B.07.04
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

Radio industry
type: Descriptor
label: Hörfunksender @de
label: Radiosender @de
label: Radio station
type: Concept
related: Radio advertising

commercial
label: Spot @de
label: Werbespot @de
broad match: Radio advertising

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Radio advertising
type: Descriptor
preferred label: Hörfunkwerbung @de
label: Radiowerbung @de
label: Werbefunk @de
label: Radio commercial
broader: Marketing communications
broader: W.19.03 Broadcasting Industry
broader: Media planning
gvkppn: 091387310
related: Radio industry
related: Radio broadcast
related: Broadcasting finance
type: Concept
is part of: STW Thesaurus for Economics
is in scheme: STW Thesaurus for Economics
has narrower match: commercial

W.19.03 Broadcasting Industry
type: Concept
type: Thsys
preferred label: W.19.03 Rundfunksektor @de
label: Broadcasting Industry
label: Rundfunksektor @de
narrower: Radio advertising
notation: W.19.03

Broadcasting finance
type: Descriptor
type: Concept
label: Rundfunkgebühr @de
label: Rundfunk- und Fernsehfinanzierung @de
label: Fernsehfinanzierung @de
label: Hörfunkfinanzierung @de
label: Fernsehgebühr @de
label: Rundfunkfinanzierung @de
related: Radio advertising

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

Concept
type: Class