Marketing
Marktforschung
Market research
Marketing research
Absatzforschung
Produktmarketing
Marketingstrategie
Marketingpolitik
Market-orientated perspective
Marktorientierte Unternehmensführung
Marketing management
Marketing-Kommunikation
Marketing implementation
Marketing mix
Kommunikationspolitik im Marketing
Marketingmanagement
Marketingkonzeption
Marketing strategy
Marketingplanung
skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property.
has close match
Marketingberater
Marketing / Berater
Internal marketing
Innerbetriebliches Marketing
Betriebsinternes Marketing
Unternehmen / Internes Marketing
Interner Markt
Internes Marketing
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Inverkehrbringen
Absatzstruktur
Absatzpolitik
marketing
Vermarktung
marketing campaign
marketing policy
Absatz
marketing structure
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Marketingtheorie
Marketing theory
Marketingwissenschaft
Geomarketing
Descriptor
branch of Distributive trades
Absatzwirtschaft
marketing instrument
Marketinginstrument
Absatzmethode
Absatztechnik
Online-Marketing
Suchmaschinenmarketing
Bannerwerbung
E-Branding
Internet marketing
Online-Targeting
Search engine marketing
Online-Werbung
Internet advertising
Online advertising
E-branding
Web-Marketing
Internet-Werbung
Internet-Marketing
Digital marketing
Social media marketing
Online marketing
Banner advertising
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has narrower match
Telefonmarketing
Direktwerbung
Direct marketing
Dialogmarketing
Direct mailing
Direktmarketing
Direct advertising
Personalisierte Werbung
Direct-to-consumer advertising
Personalized advertising
Direct mail
Beziehungsmarketing
Relationship marketing
Customer orientation
Kundennähe
Beziehungsmanagement
CRM (Customer Relationship Management)
Customer relationship management
Customer experience management
Customer engagement
Customer relationship
Kundenbeziehungen
Kundenorientierung
Kundenmanagement
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Demarketing
Reduktionsmarketing
IT-gestütztes Marketing
Computer-assisted marketing
Marketing-Informationssystem
Marketing information system
social marketing
Sozialmarketing
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Erlösplanung
Influencer
Marketingberatung
Marketing / Beratung
Marketing für öffentliche Institutionen
Public sector marketing
Sozio-Marketing
Verwaltungsmarketing
Nonprofit-Marketing
Non-profit marketing
Öffentliches Marketing
Nonprofit marketing
Global marketing
Globales Marketing
Internationaler Vertrieb
International advertising
International marketing
Globalmarketing
Multinationales Marketing
Internationale Werbung
Internationaler Absatz
Internationales Marketing
Exportmarketing
B.07 Marketing
Concept
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Individualmarketing
Individual Marketing
Selfmarketing
Personal Branding
Personal branding
Selbstvermarktung
Self-marketing
MARKUS <Unternehmensspiel>
An alternative lexical label for a resource.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
Verkauf
Selling
Sales management
Marketingpolitisches Instrument
Marketing / Instrument
Verbrauchsgütermarketing
Absatzplanung
Verkaufsplanung
Verbrauchsgut / Marketing
Konsumgütermarketing
Push-Strategie
media planning
Intermediavergleich
intermedia comparison
media-mix
Media-Mix
Mediaplanung
public relations
publicity
Marketingpolitiken
Absatzwesen
sales
communications
promotion
mktg
Absatzbereich
Absatzmarketing
Metamarketing
Marketing-Management
Pull-Strategie
Personalmarktforschung
Personalmarketing
Human resources marketing
HR marketing
Arbeitgebermarke
Employer attractiveness
Personalwerbung
Employer branding
Arbeitgeberattraktivität
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match