Marketing

Marktforschung
type: Descriptor
label: Market research @en
label: Marketing research @en
label: Absatzforschung
type: Concept
related: Marketing

Produktmarketing
broad match: Marketing

Marketingstrategie
type: Concept
label: Marketingpolitik
label: Market-orientated perspective @en
label: Marktorientierte Unternehmensführung
label: Marketing management @en
label: Marketing-Kommunikation
label: Marketing implementation @en
label: Marketing mix @en
label: Kommunikationspolitik im Marketing
label: Marketingmanagement
label: Marketingkonzeption
label: Marketing strategy @en
label: Marketingplanung
type: Descriptor
related: Marketing

has close match
sub property of: mappingRelation
definition: skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property. @en

Marketingberater
label: Marketing / Berater
has related match: Marketing

Internal marketing
label: Innerbetriebliches Marketing
label: Betriebsinternes Marketing
label: Unternehmen / Internes Marketing
label: Interner Markt
label: Internes Marketing
broad match: Marketing

has exact match
sub property of: has close match
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en

Inverkehrbringen
label: Marketing
label: Absatzstruktur
label: Absatzpolitik
label: marketing @en
label: Vermarktung
label: marketing campaign @en
label: marketing policy @en
label: Absatz
label: marketing structure @en

Standard-Thesaurus Wirtschaft
type: Dataset
label: STW Thesaurus for Economics @en
type: ConceptScheme

Marketingtheorie
type: Descriptor
label: Marketing theory @en
label: Marketingwissenschaft
type: Concept
related: Marketing

Geomarketing
broad match: Marketing

Descriptor
type: Class

Absatzwirtschaft
label: branch of Distributive trades @en
broad match: Marketing

Marketinginstrument
label: marketing instrument @en
broad match: Marketing

Absatzmethode
label: Absatztechnik
broad match: Marketing

Online-Marketing
type: Descriptor
label: Suchmaschinenmarketing
label: Bannerwerbung
label: E-Branding
label: Internet marketing @en
label: Online-Targeting
label: Search engine marketing @en
label: Online-Werbung
label: Internet advertising @en
label: Online advertising @en
label: E-branding @en
label: Web-Marketing
label: Internet-Werbung
label: Internet-Marketing
label: Digital marketing @en
label: Social media marketing @en
label: Online marketing @en
label: Banner advertising @en
type: Concept
broader: Marketing

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning. @en
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree). @en

has narrower match
sub property of: has narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

Telefonmarketing
type: Descriptor
label: Direktwerbung
label: Direct marketing @en
label: Dialogmarketing
label: Direct mailing @en
label: Direktmarketing
label: Direct advertising @en
label: Personalisierte Werbung
label: Direct-to-consumer advertising @en
label: Personalized advertising @en
label: Direct mail @en
broader: Marketing
type: Concept

Beziehungsmarketing
type: Descriptor
preferred label: Relationship marketing @en
label: Customer orientation @en
label: Kundennähe
label: Beziehungsmanagement
label: CRM (Customer Relationship Management) @en
label: Customer relationship management @en
label: Customer experience management @en
label: Customer engagement @en
label: Customer relationship @en
label: Kundenbeziehungen
label: Kundenorientierung
label: Kundenmanagement
type: Concept
broader: Marketing

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en

Reduktionsmarketing
type: Descriptor
label: Demarketing
type: Concept
broader: Marketing

IT-gestütztes Marketing
type: Descriptor
label: Computer-assisted marketing @en
label: Marketing-Informationssystem
label: Marketing information system @en
type: Concept
broader: Marketing

Sozialmarketing
label: social marketing @en
label: marketing @en
label: Marketing

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

Erlösplanung
broad match: Marketing

Influencer
type: Descriptor
type: Concept
broader: Marketing

Vermarktung
has related match: Marketing

Marketingberatung
label: Marketing / Beratung

Marketing für öffentliche Institutionen
type: Descriptor
type: Concept
label: Public sector marketing @en
label: Sozio-Marketing
label: Verwaltungsmarketing
label: Nonprofit-Marketing
label: Non-profit marketing @en
label: Öffentliches Marketing
label: Nonprofit marketing @en
label: Sozialmarketing
broader: Marketing

Globales Marketing
type: Concept
label: Global marketing @en
label: Internationaler Vertrieb
label: International advertising @en
label: International marketing @en
label: Globalmarketing
label: Multinationales Marketing
label: Internationale Werbung
label: Internationaler Absatz
label: Internationales Marketing
label: Exportmarketing
type: Descriptor
broader: Marketing

B.07 Marketing
type: Thsys
label: Marketing
type: Concept
narrower: Marketing
notation: B.07

Concept
type: Class

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning. @en
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en

Individualmarketing
label: Individual Marketing
broad match: Marketing

Personal Branding
type: Descriptor
type: Concept
label: Selfmarketing @en
label: Personal branding @en
label: Selbstvermarktung
label: Self-marketing @en
broader: Marketing

MARKUS <Unternehmensspiel>
broad match: Marketing

alternative label
sub property of: label
definition: An alternative lexical label for a resource. @en
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en

Verkauf
type: Descriptor
label: Selling @en
label: Sales management @en
type: Concept
related: Marketing

Marketinginstrument
label: Marketingpolitisches Instrument
label: Marketing / Instrument
broad match: Marketing

Marketing
label: marketing @en

Marketing
label: Verbrauchsgütermarketing
label: Absatzplanung
label: Absatzwirtschaft
label: Verkaufsplanung
label: Absatzpolitik
label: Verbrauchsgut / Marketing
label: Marketingpolitik
label: Konsumgütermarketing

Push-Strategie
broad match: Marketing

Intermediavergleich
label: media planning @en
label: intermedia comparison @en
label: media-mix @en
label: Media-Mix
label: Mediaplanung
broad match: Marketing

Marketingpolitiken
label: public relations @en
label: publicity @en
label: Absatzwesen
label: sales @en
label: Marketing
label: communications @en
label: promotion @en
label: mktg @en
label: PR @en
label: marketing @en

Marketing
type: Concept
label: Absatzwirtschaft
label: Absatzbereich
label: Absatzmarketing
has narrower match: Metamarketing
has narrower match: MARKUS <Unternehmensspiel>
has narrower match: Absatzmethode
has narrower match: Marketing-Management
has narrower match: Internal marketing
has narrower match: Absatzwirtschaft
has narrower match: Intermediavergleich
has narrower match: Pull-Strategie
has narrower match: Marketinginstrument
has narrower match: Push-Strategie
has narrower match: Individualmarketing
has narrower match: Erlösplanung
has narrower match: Geomarketing
has narrower match: Produktmarketing
type: Descriptor
narrower: Beziehungsmarketing
narrower: Influencer
narrower: Reduktionsmarketing
narrower: Globales Marketing
narrower: Marketing für öffentliche Institutionen
narrower: Personal Branding
narrower: IT-gestütztes Marketing
narrower: Online-Marketing
narrower: Telefonmarketing
broader: B.07 Marketing
is part of: Standard-Thesaurus Wirtschaft
related: Verkauf
related: Personalmarktforschung
related: Marketingtheorie
related: Marketingstrategie
related: Marktforschung
has related match: Vermarktung
has related match: Marketingberater
gvkppn: 091376297
is in scheme: Standard-Thesaurus Wirtschaft

Metamarketing
broad match: Marketing

Marketing-Management
label: Marketingmanagement
broad match: Marketing

Pull-Strategie
broad match: Marketing

Personalmarktforschung
type: Descriptor
label: Internal marketing @en
label: Personalmarketing
label: Human resources marketing @en
label: HR marketing @en
label: Arbeitgebermarke
label: Internes Marketing
label: Employer attractiveness @en
label: Personalwerbung
label: Employer branding @en
label: Arbeitgeberattraktivität
type: Concept
related: Marketing

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en
comment: skos:related is disjoint with skos:broaderTransitive @en

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes. @en