Concept
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
has narrower match
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Relates a concept to a concept that is more specific in meaning.
notation
A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
M37 - Werbung
M37 - Advertising
Werbung
Advertising
Thsys
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Business communication
Imagepflege
PR (Public Relations)
Corporate communications
Betriebliche Informationspolitik
Wirtschaftskommunikation
Corporate communication
Öffentlichkeitsarbeit
Public relations
Telefonmarketing
Direktwerbung
Direct marketing
Dialogmarketing
Direct mailing
Direktmarketing
Direct advertising
Personalisierte Werbung
Direct-to-consumer advertising
Personalized advertising
Direct mail
Retourenmanagement
Customer service
Kundenbetreuung
Kundendienst
Post-purchase marketing
Returns management
Kunden-Hotline
Kundenservice
Technischer Kundendienst
After-sales service
Nachkaufmarketing
After-Sales-Management
Partievermarktung
Räumungsverkauf
Special offers
Sonderangebot
Schlussverkauf
Clearance sales
Seasonal sales
Verkaufsfahrt
Sonderverkauf
Absatzförderung
Sales promotion
Verkaufsförderung
Merchandising
Consumer promotion
Ladengestaltung
Ladenmöbel
Warenpräsentation
Shop-in-shop
Window display
Duftmarketing
Ladenatmosphäre
In-store marketing
Store design
Verkaufsraumgestaltung
In-store music
Verkaufsflächennutzung
Visual merchandising
Schaufenstergestaltung
Store environment
Outdoor advertising
Lichtwerbung
Bandenwerbung
Luftwerbung
Plakatwerbung
Außenwerbung
Radiowerbung
Radio advertising
Hörfunkwerbung
Werbefunk
Radio commercial
Media planning
Media selection
Werbemedium
Mediaplanung
Advertising media
Werbeträger
Vergleichende Werbung
Comparative advertising
Werbewirkung
Recognition test
Werbewirkungsforschung
Advertising effects
Advertising response
Werbeeffizienz
Werbeerfolgskontrolle
Impact of advertising
Werbetest
Werbekontaktanalyse
Store flyers
Werbegeschenk
Warenprobe
Handzettel
Promotional giveaways
Promotional materials
Werbemittel
Werbeartikel
Sonic branding
Advertising music
Werbemusik
Sound branding
Werbe-Jingle
Acoustic branding
Akustische Markenführung
Audio branding
Advertising planning
Werbebotschaft
Werbestrategie
Werbeplanung
Advertising strategy
Werbekonzeption
Werbekampagne
Printwerbung
Anzeigenwerbung
Print advertising
Zeitungswerbung
Ad journal
Zeitschriftenwerbung
Zeitungsanzeige
Werbeanzeige
Anzeigenblatt
Werbepsychologie
Psychology of advertising
Customer segmentation
Target group
Kundensegmentierung
Konsumententypologie
Segmentierung von Konsumenten
Zielgruppe
Schleichwerbung
Brand placement
Product placement
Product Placement
Branded entertainment
Produktplatzierung
Sponsorship
Sponsoring
Experiential marketing
Veranstaltungsmarketing
Erlebnismarketing
Event management
Erlebnisorientierung
Live-Marketing
Event-Marketing
Experience marketing
Erlebniswelten-Inszenierung
Event marketing
SMS advertising
Mobile marketing
Mobiles Marketing
Podcast advertising
Mobile Marketing
Trade fair participation
Messebeteiligung
Messeteilnahme
Messeauswahl
Werbefernsehen
TV ads
Television advertising
Television commercials
TV-Werbung
Fernsehwerbung
Werbespot
Irreführende Werbung
Advertising restriction
Werbeverbot
Werberecht
Advertising regulation
Werbefreiheit
Deceptive advertising
Werbebeschränkung
Advertising ban
Complaint management
Customer complaints
Reklamation
Consumer complaints
Beschwerdemanagement
Online-Marketing
Suchmaschinenmarketing
Bannerwerbung
E-Branding
Internet marketing
Online-Targeting
Search engine marketing
Online-Werbung
Internet advertising
Online advertising
E-branding
Web-Marketing
Internet-Werbung
Internet-Marketing
Digital marketing
Social media marketing
Online marketing
Banner advertising
Mediamix-Strategie
Media mix
Werbemix
Crossmedia marketing
Testimonialwerbung
Celebrity endorsement
Prominentenwerbung
Celebrity-Werbung
Testimonial advertising
Werbung mit Prominenten
Guerilla-Marketing
Guerilla marketing
Ambush marketing
Cause-related marketing
Cause-Related Marketing
Cause marketing
Word of mouth
Viral marketing
Empfehlungsmarketing
Virales Marketing
Referral marketing
Mundpropaganda
Verkaufsverhalten
Selling technique
Verkaufsgespräch
Verkaufstechnik
Verkaufspsychologie
Sales behaviour
Sales technique
Sales pitch
Emotionale Werbung
Emotional branding
Emotionales Marketing
Emotional marketing
Selfmarketing
Personal Branding
Personal branding
Selbstvermarktung
Self-marketing
Bottom of the pyramid
Bottom of the Pyramid
Fuß der Pyramide
Base of the pyramid
B.07 Marketing
Marketing
B.07.04 Marketing communications
Marketingkommunikation
Marketing communications
B.07.04 Marketingkommunikation